June 1, 2018 -
When we speak with our clients about Google’s enterprise testing and personalization platform Optimize 360, the key benefits we highlight are its ability to test and target against existing custom audiences through a native integration with Google Analytics, as well as against any data point that exists in your data layer – that critical component […]
May 31, 2018 -
We’ve made it to the 6th installment in our Attribution Blog Series! If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. For this post, we’re going to walk through the valuable insights that can be gleaned by using Google’s marketing attribution […]
May 10, 2018 -
If you’re someone making decisions about digital marketing, chances are you work with a number of different solution providers who were each hired in pursuit of the same fundamental goal — to help you improve your company’s digital performance. Chances are also pretty good that each of these hard-working vendors provides performance reporting as part […]
May 2, 2018 -
Single-page applications often pose a challenge for the deployment of a web analytics tool: if there’s only ever one ‘real’ page loaded, how do you track the views of multiple screens within it? Fortunately, Google Tag Manager has a nice feature that makes this very easy. This post will outline how to use that feature […]
April 25, 2018 -
We’re really getting into the meat of the content now with our fifth post in Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. In this installment I will help you assess if your organization is prepared […]
April 10, 2018 -
By Pat Cooney, Implementation Specialist and Training Practice Lead & Hollis Bowman, Senior Analyst and Google Analytics 360 Practice Lead We have a client who approached us because they were having some normalization issues between what they were seeing in Google Analytics and what was being recorded in the back office data. Some investigation showed us […]
April 2, 2018 -
In my previous posts on Google Analytics 360’s BigQuery export, I outlined the basics of the Google Analytics 360-BigQuery integration, and some introductory lessons on how to query the data once you have it. Now, it’s time to get a little more sophisticated. In that first post, I mentioned that Google Analytics 360’s BigQuery export […]
March 26, 2018 -
In a previous post, I covered the basics of setting up the Google Analytics 360 BigQuery Export, and covered some details about the schema that export provides. In this post, I want to start digging in to the fun part: querying the Google Analytics data in Google BigQuery. Now, this post requires a very basic […]
March 19, 2018 -
Napkyn Analytics is excited to be presenting alongside our long standing partner Tealium for an upcoming webinar The Data Layer: A Catalyst for Digital Transformation. Join Napkyn Analytics President Nick Bennett and Tealium Chief Innovation Officer Jay Calavas for their session March 22 at 1pm eastern time. Register here. What will you learn by attending? […]
February 21, 2018 -
Using the Google Tag Manager (GTM) API can be a frustrating exercise. Client libraries in particular have limited documentation to learn from and even fewer concrete examples. In this post, I’ll explain the PHP client library (available here) and how to use it for some common auditing operations. Getting Started Setup Setting up the GTM […]
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