In March I introduced my 4 C’s Framework in the article “The 4 C’s for Executives: Create, Connect, Control, Commercialize”. In this post, which is really a precursor to the last one, I’d like to talk about data democratization as it relates to this framework.  But let’s step back a bit first. For the last […]

What are two things that are never going away, Alex?  (Well, not any time soon anyway). Note:  Believe it or not, I do actually research (some of) these posts.  That said, some of the ‘facts’ and times are directionally accurate – but may not be precise.  So haters, don’t be fact-checkers. I remember shortly after […]

Have you missed any of our webinars? Or, are there some you’d like to watch again, (or again and again)? We’ve made it easier by creating a webinar channel, a one-stop shop for Napkyn webinars. All of our webinars are free to view and available 24×7. Popular topics include AdTech Privacy and Google Analytics 4. […]

So, I wrote this over a decade (back when I used to THOROUGHLY research my posts. So much has changed (adios Flash!), but so much has stayed the same! Update 10/8/2010 – Imagine what this will mean if the Microsoft acquisition is real. There’s been no shortage of speculation about the true motive behind Adobe’s […]

Now available on-demand 24×7 Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof against the cookie’s extinction in 2022. In this fireside chat, Napkyn’s CEO […]

Everything Old is New Again: Dealing with Data and Privacy It was the year 2013.  I remember it like it was yesterday (mostly because I’m still stuck in a pandemic time warp). Napkyn was two and a half years old, we’d gone from just me to a small team of 3 and most of our […]

Data-driven marketers & agencies continue to win with data even as the disappearance of cookies accelerates. Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof […]

Napkyn will be closing the office Monday, Jun 28th, to Friday, July 2nd.  The entire company is taking this time off as an opportunity to unplug, recharge, and avoid burnout. With the pandemic, we’ve all had a stressful year. Ontario, where most of our employees are located, has just come out of a provincial lockdown […]