Welcome to the December, holiday focused edition of our monthly newsletter. In addition to the regular GA4 centric news and updates, we’ve included special holiday related sections. A Holiday Message from Napkyn’s CEO As 2022 draws to a close, I’d like to extend my holiday wishes and share some reflections on what we’ve done together […]

As the world of digital marketing continues to evolve, staying ahead of the latest trends and technologies is essential to maintaining your competitive edge. In order to ensure you are getting the most accurate data from your consent mode analytics, Google has developed a behavioral modeling approach that can help you make sure you have […]

The Pages and screens report is the perfect way to track user activity on your website or mobile app. It gives you insight into which webpages users are spending time with, as well as where people might be missing out in terms of accessing valuable sections within an application. WHY By using this tool, digital […]

As digital marketers, we need to both understand our data, and use it wisely. One of the most effective ways of doing this is by leveraging first party data. This data is collected directly from your audience, giving it a higher degree of accuracy and trustworthiness than third-party data. With the right approach, it can […]

The advent of Google Ads has permanently altered the digital marketing world. This advertising platform allows thousands of brands across the globe to target their audiences more effectively while utilizing valuable data from Google Analytics 4 to further enhance marketing activities. Anyone who has used Google Ads understands that the platform collects a wide range […]

As the world of digital advertising evolves, it is becoming increasingly important for marketers to stay ahead of the curve while also ensuring customers get what they want without having their privacy violated.  One of the most important things customers consider when buying from a company is whether the brand will offer them a personalized […]

Google Analytics 4’s dimensions feature offers valuable data on user interactions for marketers. Such information can be used to create marketing campaigns that better-target user groups. Web designers can also use dimensions to optimize websites for specific purposes such as boosting conversions. Google Analytics 4 has offered its special custom dimensions for a while now. […]

Welcome to the November edition of our monthly newsletter, filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street There’s No Place Like Home: Originally previewed at Google Marketing Live and available to all advertisers as of Oct. 27, the new GA4 home page is […]

Google Analytics offers many useful features for web designers and marketers who need to collect valuable data from users and convert it to metrics that can be used in different ways. This includes an attribute of data known as “dimensions”. While Google Analytics has offered numerous dimensions for a while, it recently introduced date and […]

Google Analytics 4 has been a game-changer for marketers seeking better insight into their target audience and to create better-organized marketing campaigns. One of the biggest differences between GA4 and its earlier iteration is its use of event-based data models. This approach allows you greater flexibility when it comes to events.  GA4 currently offers four […]