Digital analytics consulting and engineering company expands portfolio with a new line of services geared toward helping clients successfully navigate Google Analytics 4. Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands quickly and easily understand and implement Google’s newly released analytics […]

As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation.  Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time.  Time to review the details of changes being […]

Hey, it’s me, TPC (Third Party Cookie), the neighbor down the block’s kid, here.  I’m not sure what went wrong…not sure how things got so crazy.  So, I may not be as good or trustworthy as your kid, FPC.  But I didn’t start out bad. I was just a simple text file.  Just a little […]

Over the past 10 years, arguably one of the biggest transformations in the business world is the shift from decisions being made based on isolated data usage and “ gut instinct” to a data-driven approach where strategic decisions are based on data analysis and interpretation. Not surprising, the sheer amount of data that is now […]

Originally I had thought about the title, ‘Why Customer Service teams NEED Web Analytics and Why Web Analytics teams NEED the Customer Service team’. But that is really long. So I decided to go with my peanut butter cup analogy. One word (well, two:) Cross-Validation The Analytics team knows very well what is (and is […]

How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few months, and this post is looong overdue.  By now there are many resources on ecommerce implementation for GA4, but I wanted to finish up this series of posts regardless.  So, welcome to Part 3 of Tagging for Ecommerce […]