April 23, 2021 -
And the Impact to Digital Advertising The third in our AdTech Privacy series, this eGuide describes the existing and upcoming web privacy changes and regulations surrounding the use of cookies. (Cookies are small text files that are set by websites that store visitors’ preferences and activity.) By limiting, blocking cookies, or even, at a minimum, […]
April 20, 2021 -
Why? Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious. Death Match 2021. If you are an owner of a channel and responsible for its performance, you need a good defense. And your best defense, other than a big offense, is your attribution model. […]
April 19, 2021 -
As promised in our last post, 8 Key Differences between GA360 and GA4 we’re (Ricardo and Rob) back to talk about Events and Parameters in GA4. So far we mentioned a couple of times the new Data-Model (event-based) and how that is different compared to Universal Analytics (Session-based). Here, we’re going to dive deeper to […]
April 14, 2021 -
Napkyn Analytics Chief Executive Officer, Jim Cain, to present at the Marketing Analytics Summit, North America, May 12th, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Executive Officer, Jim Cain, will be a featured speaker at the Marketing Analytics […]
April 13, 2021 -
If you missed our “4 Cool Things You Can do With GA4” webinar that took place on March 25th, we have good news, a recording on the event is now available, and it can be accessed 24/7. Geared toward marketers, advertisers, data analysts, and implementation specialists, this presentation explores GA4’s coolest new features when combined […]
April 8, 2021 -
Join Napkyn Analytics on Tuesday, April 20 at 2:00 pm, for “3 Questions Your Analytics Team Should be Answering Before You Even Ask” and you’ll leave with a new way to approach your analytics – asking real business questions, thinking about analytics as more than reports derived by tags on your pages and how to […]
April 1, 2021 -
A new data model in GA4 brings exciting capabilities that businesses who use Google Analytics to analyse their site and marketing performance need to embrace. With it comes new questions you can ask, and easily get answers to in GA4, without additional implementation or configurations that will help your business grow: How much valuable traffic […]
April 1, 2021 -
So although I am sure very few of you will get the Ernest/Vern reference, I still find it funny (and isn’t that what really matters). This post actually drove some of the content for this more in-depth article about the evolution of both data (sort of) and the role of the data analyst. The Importance of […]
March 29, 2021 -
ATT, IDFV, and IDFA: Changes, Implications & Impacts toMobile Advertising, and Recommendations for Moving Forward Apple has not been hesitant to share its view on global data privacy reforms. In 2019, Apple CEO, Tim Cook spoke at the Computers, Privacy, and Data Protection (CPDP) conference in Brussels stating “It is time worldwide laws and new […]
March 24, 2021 -
There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]
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