March 5, 2021 -
It’s happening. But actually, it has been happening for a while now. Why it’s Happening People are more concerned with their privacy online as they have become increasingly aware of (and frustrated with) ads ‘following them around’, and sites they’ve never been to before knowing things about them. They’ve expressed the need, or maybe even […]
March 4, 2021 -
Digital analytics consulting and engineering company expands portfolio with a new line of services geared toward helping clients successfully navigate Google Analytics 4. Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands quickly and easily understand and implement Google’s newly released analytics […]
February 24, 2021 -
Moore’s Law is the principle that the speed and capability of computers can be expected to double every two years, as a result of increases in the number of transistors a microchip can contain. (Definition from Oxford Languages). They are getting better, smarter, faster (and cheaper). But does that concept apply to analytics? Well, if […]
February 24, 2021 -
As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation. Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time. Time to review the details of changes being […]
February 22, 2021 -
Event Configuration for gtag.js Direct Dual Deployments With the release and updates made to GA4 tracking over the course of 2020, there’s been a lot of new content surrounding reporting on and properly implementing GA4, particularly for a dual deployment scenario. On the implementation side, the focus of a lot of new content has been […]
February 18, 2021 -
Hey, it’s me, TPC (Third Party Cookie), the neighbor down the block’s kid, here. I’m not sure what went wrong…not sure how things got so crazy. So, I may not be as good or trustworthy as your kid, FPC. But I didn’t start out bad. I was just a simple text file. Just a little […]
February 16, 2021 -
Over the past 10 years, arguably one of the biggest transformations in the business world is the shift from decisions being made based on isolated data usage and “ gut instinct” to a data-driven approach where strategic decisions are based on data analysis and interpretation. Not surprising, the sheer amount of data that is now […]
February 10, 2021 -
Originally I had thought about the title, ‘Why Customer Service teams NEED Web Analytics and Why Web Analytics teams NEED the Customer Service team’. But that is really long. So I decided to go with my peanut butter cup analogy. One word (well, two:) Cross-Validation The Analytics team knows very well what is (and is […]
February 7, 2021 -
How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few months, and this post is looong overdue. By now there are many resources on ecommerce implementation for GA4, but I wanted to finish up this series of posts regardless. So, welcome to Part 3 of Tagging for Ecommerce […]
February 5, 2021 -
This is Part 2 of the “World of Analytics” interview with Napkyn COO Nish Patel, and CEO, Jim Cain. Part 1 focused on 2020 and events that occurred that impacted analytics; including new legislation, COVID 19, and the beginnings of the cookieless world. In Part 2, Nish and Jim discuss artificial intelligence and machine learning, […]
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