October 25, 2021 -
I’ve been feeling a little reminiscent lately, so I thought I’d dust off a post I wrote a year ago. I hope you enjoy it! A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level […]
October 21, 2021 -
In March of 2020 we left our office for what we thought would be 2 weeks. Last Thursday, 18 months later, the Napkyn team came together in person for the first time, to participate in a one-day team building Hackathon. We had team members come to Ottawa from Halifax, Ohio, Windsor, and the GTA, and for […]
October 18, 2021 -
If you’re still reading this series you seem to have bought into my illustration of the problem with why data projects fail in most businesses. If no one owns data in the way I’ve described in previous posts (see a complete list at the end of this post) then any data initiative will get caught […]
October 12, 2021 -
Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]
October 7, 2021 -
What is gross margin? Gross Margin = (Total Revenue – Cost of Goods Sold)/Total Revenue). To improve gross margin, you can increase total revenue or decrease the cost of goods sold. Google Analytics data can easily help with insights on how to increase revenue. How can Google Analytics help you to increase your company’s revenue? […]
October 4, 2021 -
Only 2 days left to register. Don’t miss this live presentation with Napkyn CEO Jim Cain, Wednesday Oct 6 at 2PM Eastern In March of this year, Napkyn Founder & CEO, Jim Cain unveiled The 4 C’s For Executives. A framework he developed over a ten year period working with senior executives across North America […]
September 30, 2021 -
If you missed Part 1 you can read it here. In Part 1 of this post I talked about the battle around data that is occurring between departments in almost every company – collecting it, accessing it, sharing it, governing it, etc.- in order to use it to transform the business. I explained the problems […]
September 24, 2021 -
Napkyn Analytics is pleased to announce it placed No. 271 on the 2021 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Napkyn Analytics earned its spot with three-year growth of 134%. A leader in enterprise analytics and a Google Premier Solution Partner for […]
September 23, 2021 -
Part 1: A 4 Cs Prologue Whether you’re a midsized company or a billion dollar enterprise, there’s a battle happening in your business that you may not be aware of, and you’d better understand it if you want to turn it into victory. As has been repeated ad nauseum over the last few years, data […]
September 21, 2021 -
Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]
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