Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

insights

Browse our collection of resources

  • All insight types
  • All
  • Google Analytics 4
  • Thought leadership
  • News
  • GMP
  • Best Practices
  • Data Science
  • Implementation
  • Media
  • First Party Data

Featured Insights

All Insights

Advertising CTV TV

What is Connected TV and Why Every Top Marketer Needs to Know About it

The everyday person turning on their television likely isn’t putting too much thought into the mechanics behind how it’s all delivered to them beyond...
Garrett Dale October 26, 2023
No matches found

eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

March 1, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

March 1, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

March 1, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

March 1, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Latest Articles

Preserving Historical Data From Universal Analytics: Strategies and Limitations

In the rapidly evolving landscape of digital analytics, the preservation of historical data from Universal Analytics is paramount for organizations...

Shreya Banker, Data Scientist February 29, 2024

How to Navigate Cookie Deprecation: Strategies for Comprehensive User Insights - Part 1

In the evolving landscape of digital marketing, the impending deprecation of third-party cookies presents a significant challenge. However, amidst...

Monika Boldak February 26, 2024

Navigating the Digital Landscape: Google's Consent Mode Implementation Guide and the March 2024 Enforcement

Understanding Google Consent Mode:

Google Consent Mode is a powerful tool designed to tackle the challenges posed by evolving privacy regulations...

Monika Boldak & Ricardo Cristofolini February 12, 2024