Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

insights

Browse our collection of resources

  • All insight types
  • All
  • Google Analytics 4
  • Thought leadership
  • News
  • Best Practices
  • GMP
  • Data Science
  • Implementation
  • Media
  • First Party Data

Featured Insights

All Insights

Best Practices Google Analytics 4 Thought leadership

March GA4 & Google Updates

GA4 UI changes for Key Events and Conversions What is changing? At a high level, measurement teams across Google recognize that differences in...
Ricardo Cristofolini April 10, 2024
Best Practices Google Analytics 4 Thought leadership

February GA4 & Google Updates

Get Started with Advertising Use the Advertising section in your Google Analytics 4 property to get more insight into your most important user...
Ricardo Cristofolini March 4, 2024
Best Practices Google Analytics 4 Thought leadership

January GA4 & Google Updates

Key Product Changes for Existing Consent Mode in 2024
Ricardo Cristofolini February 7, 2024
Best Practices Google Analytics 4 Thought leadership

December GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
Ricardo Cristofolini January 3, 2024
Google Analytics 4

Ultimate Guide to Recommendations in GA4

June 16, 2023 Most of us have started using a new tool, software or hardware and quickly realized we didn’t know where to start. It may be because...
Ricardo Cristofolini June 15, 2023
Best Practices Google Analytics 4

GA4 How To: Set Up Scroll Depth Tracking

June 6, 2023 If you’re already using Google Analytics 4 (GA4) you undoubtedly know it includes, among other things, a default built-in scroll...
Ricardo Cristofolini June 6, 2023
Media
Ricardo Cristofolini June 1, 2023
Best Practices GMP

How to Best Use GTM Click Element

February 1, 2023 - When working with Google Tag Manager (GTM) implementation, we often bump into companies that have limited developer access and...
Ricardo Cristofolini February 3, 2023
GMP Implementation

WTF is a Data Layer & Why Do I Need One?

Every website is based on information a user (owner) or company put together in order to sell products, services, or even share knowledge. It usually...
Ricardo Cristofolini December 7, 2020
No matches found

eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

April 21, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

April 21, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

April 21, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

April 21, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Latest Articles

March GA4 & Google Updates

GA4 UI changes for Key Events and Conversions

What is changing?

At a high level, measurement teams across Google recognize that differences in...

Ricardo Cristofolini April 10, 2024
Ketul Dave, Senior Implementation Specialist March 21, 2024