Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.



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Featured Insights

All Insights

Google Analytics 4 Privacy

Current State: Privacy and Changing Regulations

With the whirlwind of lawsuits and allegations based on recent (and not so recent events), FTC and other government activities, things are getting...
Joy Brazelle February 7, 2022
Google Analytics 4 Thought leadership

The New Normal: Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven...
Joy Brazelle January 27, 2022
Thought leadership

Current State: Surveillance Advertising

I suspect we are going to see many more terms like surveillance advertising in the future as non-tech savvy folks have a say in what should be fair...
Joy Brazelle January 25, 2022
Thought leadership

Data Analytics: Five Predictions for 2022 in Songs

This, as most things do, seemed like a very funny way to think about what we may expect in 2022.
Joy Brazelle January 17, 2022
Google Analytics 4 Implementation

Attribution, Incrementality, and Impact

Attribution, we’ll keep it simple and look at it from an ecommerce perspective. Attribution is the understanding that people don’t generally see one...
Joy Brazelle January 6, 2022
Thought leadership

The Past and the Future of Marketing & Advertising: The Perfect Storm

I came across this article over the weekend, ‘Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo'.
Joy Brazelle December 3, 2021
Google Analytics 4 Implementation

Heuristics! Heuristics! Heuristics!

Heuristics. That’s a good word – a practical way of solving a problem that produces a, potentially not optimal, solution but is good enough based on...
Joy Brazelle November 22, 2021
Media Thought leadership

The Dingo Ate My Baby (Ok, Actually: Automation Stole My Paid Search Campaigns)

So, let’s not go back to the beginning of (PPC) time – but it is quite fascinating, in case you want a little trip down Wikipedia memory lane –...
Joy Brazelle November 8, 2021
Google Analytics 4

GA4 & Attribution: Turn Your Old Thinking On Its Head

You hear a lot of mixed reviews about GA4 these days. But one of my favorite things about GA4 is it gives you the opportunity and ability to turn...
Joy Brazelle October 28, 2021
Data Science News Thought leadership

Why Every Side Should Want Log-Level Data

I’ve been feeling a little reminiscent lately, so I thought I’d dust off a post I wrote a year ago. I hope you enjoy it!
Joy Brazelle October 25, 2021
Thought leadership

WA+CS A Match Made in Heaven

Originally I had thought about the title, ‘Why Customer Service teamsNEEDWeb Analytics and Why Web Analytics teamsNEEDthe Customer Service team’....
Joy Brazelle February 10, 2021
No matches found

eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

September 21, 2023

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

September 21, 2023

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

September 21, 2023

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

September 21, 2023

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.


Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.


Self Assements

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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Latest Articles

Working with Discount Prices in GA4

A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...

Rob English September 7, 2023

Key Differences between GA4 360 & GA4 Standard

When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...

Napkyn July 13, 2023

What's New in DV360 Summer 2023

July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...

Napkyn July 11, 2023