On-Demand: Data Is a Four Letter Word

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level is hitting 11.

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level is hitting 11.

    But there is a solution. In March of this year, Napkyn Founder & CEO, Jim Cain unveiled The 4 C’s For Executives. A framework he developed over a ten year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, ‘big data’ & ‘data science’ into progress and results.

    Since then, Jim has been applying the 4 C’s to different use cases and presenting his findings at conferences across North America.

    In this on-demand webinar, Jim applies The 4 C’s to the third-party cookie deprecation and 2023 extinction use case, demonstrating how the 4 C’s can be used to effectively plan for, and address 3rd party cookie extinction.

    Watch the recording

    This recording is a must for:

    • Anyone impacted by the depreciation and upcoming extinction of the cookie.
    • Anyone accountable for making data-driven decisions based on data derived from third and first-party cookies.
    • Anyone invested in any or all steps in the digital ad process.
    • Anyone looking for a framework that can be applied not only to thriving in a cookie-less world, but to every data initiative moving forward.

    Watch the recording

    Latest Articles

    Working with Discount Prices in GA4

    A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...

    Rob English September 7, 2023

    Key Differences between GA4 360 & GA4 Standard

    When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...

    Napkyn July 13, 2023

    What's New in DV360 Summer 2023

    July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...

    Napkyn July 11, 2023

    What’s new in GA4: Import Conversions Recommendations

    July 5, 2023 If you've linked a Google Ads account, you may now see a recommendation to import your web and app conversions from Google Analytics 4...

    Napkyn July 5, 2023

    Ready to grow your company to the next level?

    Graphics