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Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Featured Insights

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Videos Media
Tara Landry, Director, Marketing March 14, 2023
Newsletters Media

Napkyn Newsletter: February 2023

March 2, 2023 - This month’s spotlight: Measurement Strategy
Tara Landry, Director, Marketing March 1, 2023
Newsletters Google Analytics 4 News Thought leadership

Napkyn Newsletter: January 2023

February 3, 2023 - This month’s spotlight: First-Party Data
Tara Landry, Director, Marketing February 6, 2023
Newsletters Google Analytics 4 News

GA4 (Holiday) Roundup - Volume 6

December 19, 2022 - Welcome to the December, holiday focused edition of our monthly newsletter. In addition to the regular GA4 centric news and...
Tara Landry, Director, Marketing December 31, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup Volume 5

November 22, 2022 - Welcome to the November edition of our monthly newsletter, filled with the latest GA4 news and updates data-driven organizations...
Tara Landry, Director, Marketing November 23, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup Volume 4

October 26, 2022 - The October edition of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware...
Tara Landry, Director, Marketing October 27, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup - Volume 2

Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing August 22, 2022
Google Analytics 4 Implementation Thought leadership

Ultimate Guide to GA4’s Segment Overlap Report

Stretching the capabilities of Google Analytics, GA4 has introduced analysts and digital marketers to a whole new realm of reporting and...
Tara Landry, Director, Marketing August 2, 2022
Newsletters Google Analytics 4 Implementation News Thought leadership

GA4 Monthly Roundup

A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing July 18, 2022
Google Analytics 4

Data Analytics: Changes Are Coming, Are You Ready?

There have been some pretty big changes in the world of marketing in the past 20 years, some of the big ones that come to mind are the introduction...
Tara Landry, Director, Marketing May 9, 2022
Thought leadership

GMP Women in Tech: Own Your Truth Event

Yesterday, I attended the GMP’s 13th Women in Tech (#RealTalk) “Own Your Truth event to promote women empowerment & diversity across the industry. It...
Tara Landry, Director, Marketing November 5, 2021
News

Reunited & It Feels So Good

In March of 2020 we left our office for what we thought would be 2 weeks. Last Thursday, 18 months later, the Napkyn team came together in person for...
Tara Landry, Director, Marketing October 21, 2021
Videos Thought leadership

On-Demand: Data Is a Four Letter Word

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create...
Tara Landry, Director, Marketing October 12, 2021
Thought leadership

Best Practices for Analyst Augmentation

According to a recent report from NewVantage Partners, “Big Data and AI Executive Survey 2019. 87.8% of respondents report a greater urgency to...
Tara Landry, Director, Marketing October 20, 2020
Thought leadership

Top 5 Benefits of an Analyst On Demand Service

Enterprise marketing leaders know the impact a dedicated analytics department can bring to an organization. Their data analysts allow them to move...
Tara Landry, Director, Marketing September 22, 2020
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

April 21, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

April 21, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

April 21, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

April 21, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Latest Articles

March GA4 & Google Updates

GA4 UI changes for Key Events and Conversions

What is changing?

At a high level, measurement teams across Google recognize that differences in...

Ricardo Cristofolini April 10, 2024
Ketul Dave, Senior Implementation Specialist March 21, 2024