The following is part 3 in this series, if you need to catch up, here is part 1 and part 2 or download the complete guide.
In this installment we’re looking at How to Create Predictive Audiences in GA4:
Step 1: From property click Configure. You will need to make a selection from the available audiences, define the scope, and define membership duration
Step 2: Select Audiences. There are two types of audiences by default, the first one is all users, and the second one is purchasers.
Step 3: Click the New Audience button.
Step 4: Click Predictive under Suggested Audiences.
Step 5: Select Options from available Audiences. The predictive audience option will be available to you if you have met the prerequisites previously discussed.
On this screen, you can select any of the audience options.
Step 6: Define scope of when the condition must be met. Click the drop down beside the User icon.
Step 7: From Condition Scoping select Condition.
Across all sessions means adding all users to the audience if the condition is true for all the previous sessions. Within the same session means adding a user to the audience if the condition is true for a single session. The same event means adding a user to the audience if the condition is true for a particular event.
Most of the time across all sessions will be selected.
Step 8: Define Membership duration for the predictive audience.
The membership duration refers to the time the metrics are calculated for. You can specify that the metric condition can be true during any point in the lifetime of a user by selecting “set to maximum limit”, or that it must be true during a specific number of days, like 30 days.
Step 9: Save the Configuration and the audience will be available on the Audience tab.
In part 4 we’ll look at why and how to use predifictive audiences. Don’t want to wait for part 4? Get all parts of this series, including FAQ’s and even a case study? Download Napkyn’s Ultimate Guide to Predictive Audiences in GA4.
