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Preserving Historical Data From Universal Analytics

Your ultimate manual on safeguarding GUA data and selecting the right tools for the job.

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Featured Insights

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Data Activation First Party Data Thought leadership
Nick Bennett April 14, 2023
Data Activation First Party Data Thought leadership
Nick Bennett April 14, 2023
First Party Data Google Analytics 4 Thought leadership

3 First-Party Data Activation Trends You Need to Know About

March 18, 2023 - Data Activation is revolutionizing online marketing by unlocking the value of data to craft compelling experiences for customers....
Nick Bennett March 20, 2023
First Party Data Google Analytics 4 Thought leadership

Demystifying First-Party Data & First-Party Data Strategies

January 31, 2023 - As regulations like GDPR and CCPA, and the increase in customer sentiment usher in a new era of data privacy, third-party data is...
Nick Bennett February 3, 2023
First Party Data Google Analytics 4 Thought leadership

GA4: A Critical First Party Data Building Block

January 24, 2023 - At this point no one should be surprised to hear that third-party cookies are on the way out, and digital privacy is firmly in...
Nick Bennett January 26, 2023
GMP Thought leadership

5 Key Characteristics of a Solid Analytics Foundation

January 24, 2023 - As data analytics become more important for businesses and organizations, it is essential to have a strong foundation in place to...
Nick Bennett January 25, 2023
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

July 18, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

July 18, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

July 18, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

July 18, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!