Video: First-Party Data Activation Through Experimentation

May 2, 2023 

Effective use of first-party data activation harnesses customer insights and provides an edge in personalizing interactions across channels. This knowledge can help make well-informed decisions throughout each stage of the customer journey, encouraging a cycle that boosts performance against competitors – even when times are tough. Learn more about the benefits of “test and learn” approach to first-party data activation in this short video.



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