Superior Executive Intelligence for Superior Executive Decisions

We are passionately dedicated to helping you connect and control your data to enable superior business decisions.

Executives at large organizations know the value of data in making informed business decisions. But making big advancements in measurement can be an enormous undertaking requiring you to take risk to champion an idea, navigate politics and policy, map out strategic and technological implications, vet and secure the right partners, and undertake change management initiatives in order to shepherd your idea to reality with right people on board.

Despite the challenges, the need to access and leverage high quality data and take on bold and competitive initiatives in marketing has never been more acute.

Since 2009, Napkyn has advised some of the web’s most prominent executives on how to implement and leverage high quality data to make super decisions for their businesses. Through our VIP consultation services, our most Senior Team can work one-on-one and together with your most strategic Marketing, Technology, and Finance leaders to provide exclusive, custom tailored counsel and strategy to ensure your audacious idea is assured and successful ... without the foolhardy risk.

Latest Articles

November GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...

Monika Boldak December 8, 2023

October GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...

Jasmine Libert November 16, 2023

What is Connected TV and Why Every Top Marketer Needs to Know About it

The everyday person turning on their television likely isn’t putting too much thought into the mechanics behind how it’s all delivered to them beyond...

Garrett Dale October 26, 2023

Working with Discount Prices in GA4

A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...

Rob English September 7, 2023

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