On-demand: All Things Attribution in GA4

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like. 

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like. 

    •  New reports: model comparison, conversion paths
    • Attribution settings in Admin
    • Deprecating last-engagement models
    • GA360 version

    This event is now available as an on-demand recording, and is a must-watch for:

    • Anyone interested in the latest GA4 developments
    • Marketers responsible for single or multiple channels’ performance
    • Anyone focused on acquiring smarter insights to improve marketing decisions and better ROI

    Watch it here

    Latest Articles

    Working with Discount Prices in GA4

    A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...

    Rob English September 7, 2023

    Key Differences between GA4 360 & GA4 Standard

    When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...

    Napkyn July 13, 2023

    What's New in DV360 Summer 2023

    July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...

    Napkyn July 11, 2023

    What’s new in GA4: Import Conversions Recommendations

    July 5, 2023 If you've linked a Google Ads account, you may now see a recommendation to import your web and app conversions from Google Analytics 4...

    Napkyn July 5, 2023

    Ready to grow your company to the next level?

    Graphics