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Preserving Historical Data From Universal Analytics

Your ultimate manual on safeguarding GUA data and selecting the right tools for the job.


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Videos Best Practices Measurement Thought leadership
Jim Cain, Founder April 14, 2023
Thought leadership

Tactical vs Strategic Measurement: What’s the Difference & Why You Should Care

February 16, 2023: Let’s just start with a quick definition.
Jim Cain, Founder February 16, 2023
Thought leadership

Flash Forward: Data Planning, Not Just Reporting

The last in our Flashback Flash forward series by Jim Cain. For each segment you can watch the video or read the transcript located below.
Jim Cain, Founder September 13, 2022
Thought leadership

Flashback: HTTPS & The Rise of the Tag Management System

Part Three in this series. Read Part 1Flashback: Data Analytics Infrastructure 1995-2015and Part 2Flash Forward: Data Analytics Infrastructure:...
Jim Cain, Founder August 29, 2022
Thought leadership

Flash Forward: Data Analytics Infrastructure 2023

This is a continuation of last week’s postFlashback: Data Analytics Infrastructure: 1995-2015 Big changes started happening several years ago when...
Jim Cain, Founder August 18, 2022
Thought leadership

Flashback: Data Analytics Infrastructure 1995-2015

Part 1 of a series based on my talk at the 2022 Marketing Analytics Summit. Watch the video or read the transcript below.
Jim Cain, Founder August 11, 2022
Thought leadership

Data Disruption: What You Should REALLY Be Worried About

There are a lot of things happening right now that have a lot of people worried: GA4, the end of current GA, using or not using GA in Europe, the...
Jim Cain, Founder May 2, 2022
Google Analytics 4 Thought leadership

FloC’ing To the Topic? An Analyst’s Take on Google’s New Attempt at a ‘Cookieless World’

As you may have noticed in my last post, some of the predictions we were making about how ‘21 would roll out were wrong, and a big part of that was...
Jim Cain, Founder February 11, 2022
Thought leadership

The Four C’s: Defining an Owner for Data-Driven Initiatives

If you’re still reading this series you seem to have bought into my illustration of the problem with why data projects fail in most businesses.
Jim Cain, Founder October 18, 2021
Thought leadership

Love (for Data) Will Tear Us Apart: Part 2

If you missed Part 1 you can read it here. In Part 1 of this post I talked about the battle around data that is occurring between departments in...
Jim Cain, Founder September 30, 2021
Thought leadership

Love (for Data) Will Tear Us Apart

Part 1: A 4 Cs Prologue
Jim Cain, Founder September 23, 2021
Thought leadership

End of SEO End of Third-Party Data

It was the year 2013. I remember it like it was yesterday (mostly because I'm still stuck in a pandemic time warp). Napkyn was two and a half years...
Jim Cain, Founder June 22, 2021
Thought leadership

Alfred, Robin and How to Be a Great Analyst

Recently, I came across some blog posts I’d written in 2011, it was a bit like opening a 10-year-old time capsule. Some of the topics were no longer...
Jim Cain, Founder January 4, 2021
Thought leadership

Using an Analyst For Fun and Profit: Vendor/Campaign Auditing

Many times when I talk to an organization that has dedicated analysis, I am blown away by how underutilized they are.
Jim Cain, Founder November 12, 2012
Thought leadership

Earning the Right to Be Awesome: The Hardest Part of Web Analytics

Last Friday, a photographer came by the office to take a professional head shot of me: I need to send it to eMetrics for my speakers bio. It turns...
Jim Cain, Founder March 7, 2011
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

July 18, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

July 18, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

July 18, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

July 18, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.


Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.


Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!