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Key Differences between GA4 360 & GA4 Standard
The choice depends on various factors: Business size, budget considerations, and your specific needs for data collection and analysis.
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Featured Insights
All Insights
Key Differences between GA4 360 & GA4 Standard
What's New in DV360 Summer 2023
What’s new in GA4: Import Conversions Recommendations
Experience the Freedom: GA4 Provides Marketers with Conversion Credit Flexibility in Google Ads
Parting is Such Sweet Sorrow: 4 Days Until UA Sunset
Google Introduces GA4 & AdSense Integration
BigQuery Pricing Updates
New in GA4: Business Objectives Collection
Google's Privacy Sandbox: What It Is and What It Means for Advertisers
Napkyn Newsletter March 2023
What’s New in GA4: Increased Number of Properties and Sub-Properties
How to Build a Future-Proof Media Measurement Plan
New in GA4 & Google Ads: User Access Management for Analytics Features in Google Ads
Improved Search for Properties and Accounts in Google Analytics 4
Webinar Alert: How to Identify and Leverage First-Party Data
New! Google Analytics 4 Landing Page Report
Everything You Need to Know to Recreate Universal Analytics Audiences in GA4
How Google’s Behavioral Modeling Approach Enhances Consent Mode Accuracy
Leveraging First Party Data to Get Closer to Your Audience
Top 3 Metrics to Optimize Google Ads
Optimized Targeting & EPID: The Newest Display & Video 360 Audience Solutions
Introducing New Date and Hour Dimensions in Google Analytics 4
Recommended Events in GA4
Making Your Data Actionable: GA4 Integrations for Insights and Media Activation
Predictive Audiences in GA4 Part 4
September & October GA4 Updates and What They Mean for Digital Marketers
Everything You Need to Know (so far) About Google's Consent Mode
Predictive Audiences in GA4 Part 3
Preparing for the Phase-out of Advertising Cookies: 4 Alternatives You Need to Know About
Predictive Audiences in GA4 Part 2
Transitioning from UA to GA4: A 6-Step Guide
Data Sampling in GA4: Everything You Need to Know
Predictive Audiences in GA4 Part 1
Napkyn Places #252 on The Globe & Mail’s Fourth-Annual Ranking of Canada’s Top Growing Companies
Napkyn Announces Sponsorship of Measure Summit 2022
GA4 Monthly Roundup - Volume 3
7 Latest Data Studio Updates You Should Know About
Improvements to Data-Driven Attribution in GA4: What Marketers Must Know
Preparing for Transition to GA4: Why Evaluating Your Current Measurement Strategy Should Be Your First Step
Napkyn to Speak at Measure Summit 2022
Top 4 Misconceptions about Cookie Deprecation
On Demand: Changes - Turn and Face the Digital Marketing Strange
June and July 2022 GA4 Updates and What They Mean for Digital Marketers
Marketing With GA4: 6 Tips for More Efficient Data Analysis
Unleashing the Power of Data Driven Attribution in GA4
What Google Wants You to Know Right Now
10 Reasons You Need At Least 12 Months of Historical Data before UA360 Sunset
What's New in GA4: A Round Up of the Latest Updates From Google
Is Privacy-First Data-Driven Marketing an Oxymoron?
7 Ways Google Analytics 4 Will Change How You Measure
5 Ways Digital Marketers Can Benefit from Google BigQuery
Napkyn Announces Bronze Sponsorship of Marketing Analytics Summit 2022
A GA4 Transition Timeline: Are You Ready?
Napkyn to Speak at Marketing Analytics Summit 2022
Napkyn Announces New Line of Google Analytics 4 (GA4) Transition Services
Superior Executive Intelligence for Superior Executive Decisions
Google’s UA360 Sunset Announcement: Answers to FAQs
Google Announces Sunset of Google UA/360 - What You Need to Know, What You Need to Do
Kepler Group Acquires Napkyn to Help Clients Fully Leverage Google Marketing Platform
Realtime Reports in Google Analytics 4
How to Use Google Tag Assistant Support in Google Ads
Webinar Reminder: Data Is a Four Letter Word
Napkyn Places No. 271 on The Globe and Mail’s Second-Annual Ranking of Canada’s Top Growing Companies
Webinar Alert: Data Is a Four Letter Word
Napkyn Announces Bronze Sponsorship for Marketing Analytics and Data Science (MADS) 2021
Napkyn To Speak at Measure Summit 2021
On-demand: All Things Attribution in GA4
Recording: Marketing Analytics and Data Science Presents – Ask the Experts
Napkyn To Speak at Marketing Analytics and Data Science (MADS) 2021
This Week’s Webinars
Storytelling with Data: Keeping it Nonfiction
Napkyn Makes Growth 500 For Third Consecutive Year
Napkyn Ranks No. 3 in Ottawa, 102 Nationally On The 2017 PROFIT 500
GA 360 Roll-Up Reporting: What Is It Good For? Absolutely … Something.
Napkyn Partners With ObservePoint For Tag Governance That Scales
Napkyn Wins Top 10 Fastest Growing Company Award Two Consecutive Years
eGuides & Datasheets
Download this ultimate guide to measuring conversion pregress with predictive audiences in GA4.
UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking.
Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.
20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.
Videos
How To Use a Secondary Dimension in GA4
Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright.
4 Hats to a World-Class Data Marketing Program
In this presentation, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.
How to Identify & Leverage First Party Data
The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights.
First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to better connect with prospects and customers.
Data is a 4 Letter Word
In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?
In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.
AdTech Privacy: How to Measure Success in a Cookie-less World
What do you need to know about measuring success in a cookie-less world?
This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.
The 4 C's of Data for Executives: Create, Connect, Control, Commercialize
Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.
Self Assements
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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!
Lorem Ipsum Dolor
After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!
Latest Articles
Working with Discount Prices in GA4
A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...
Key Differences between GA4 360 & GA4 Standard
When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...
What's New in DV360 Summer 2023
July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...