Napkyn Chief Innovation Officer, Jim Cain, to present at Measure Summit, Oct 5th to 7th, 2022.
Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, announced today that Founder and Chief Innovation Officer, Jim Cain, will be a featured speaker at Measure Summit 2022.
Hosted by Chris “Mercer” Mercer, Creator of MeasurementMarketing.io, and Julian Juenemann, Creator of MeasureSchool, Measure Summit is the first virtual event dedicated to leveraging measurement, data, and analytics for business growth. Measure Summit’s mission is to set the stage for the new era of the measurement professional, giving attendees the most up-to-date knowledge, strategies, tactics, and techniques for 2022.
Sponsored by SUPERMETRICS, Measure Summit is a 3-day virtual conference focusing on growing knowledge, skills, and business with data-driven marketing.
Session: Data’s New Normal: First Party Data Like it’s 1999
With the huge changes in digital marketing including cookie deprecation, UA360 sunsetting, and ever-increasing privacy legislation, several things have become apparent – change in digital marketing is cyclical, not periodic, making the development of infrastructure excellence in four critical areas imperative to create competitive advantages and ensure your business is future-proof.
In this session, Jim walks the audience through these four areas and explains how to negotiate data’s new normal.
1. Durable Data Infrastructure
2. Complete View of First-Party Data
3. Realizing Competitive Data Advantages
4. Set up your team and processes to stay agile through major changes.
Where: A virtual event, attendees can register for free on the conference website.
About Jim Cain
Jim’s curiosity about how data can be leveraged by marketers led him to establish Napkyn in 2009. He ideated, delivered, and iterated all of the early services Napkyn delivered to enterprise clients. Jim later spearheaded the partnership developed with Google that continues to be the core of our business today. Jim has a unique ability to connect the dots where the industry and individual brands will and can go with their data-driven initiatives.
With Jim’s strategic direction, Napkyn has been awarded three times as one of Canada’s Fastest Growing Companies. Jim’s goals include employing his deep-seated love of data to help enterprise marketing leaders achieve success through analytics done properly.
Jim holds a Bachelor of Arts in Political Science and resides in Ottawa, Canada’s Capital City.
Napkyn, a Kepler Group company, is a digital analytics and media solutions provider with more than a decade of experience helping organizations implement and activate high-quality data to make superior business decisions. Trusted by Fortune 1000 companies across North America, Napkyn delivers world-class data management and enterprise enablement solutions to data-driven marketing and technology leaders.
Napkyn is a Google Marketing Platform and Google Cloud Partner, providing technology licensing and modern marketing services that inspire brands and agencies to connect, innovate, and experiment with privacy-forward digital solutions. Learn more about Napkyn at napkyn.com or by following Napkyn on LinkedIn and Twitter.