Tara Landry, Director, Marketing
February 25, 2023
Overview
A must watch for anyone who wants to kick start their first-party data strategy.
The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights.
First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to better connect with prospects and customers.
This webinar also includes use cases of how to leverage first-party data to generate more valuable insights and actions. WATCH THE RECORDING
Audience:
- Director/Sr Mgr Analytics
- Director/Sr Mgr Marketing
- Director/Sr Mgr Media
- Sr Analyst/Analyst
- Digital Marketing Manager
- Media Coordinator
- Anyone who owns analytics and /or is responsible for marketing data, reporting, media activation
Viewers will leave this webinar:
- With a solid understanding of the changes to data usage in digital marketing (data and signal loss, privacy landscape, first party data, etc.)
- Knowledge of how to identify and make the most of first-party data sources
- Examples of how future looking marketers are leveraging first-party data to generate more valuable insights and actions.
Get early notification of all of our webinars directly in your Inbox by signing up for our monthly newsletter.
Latest Articles
Working with Discount Prices in GA4
A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...
Key Differences between GA4 360 & GA4 Standard
When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...
What's New in DV360 Summer 2023
July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...
What’s new in GA4: Import Conversions Recommendations
July 5, 2023 If you've linked a Google Ads account, you may now see a recommendation to import your web and app conversions from Google Analytics 4...
Ready to grow your company to the next level?
Looking for help identifying and leveraging first-party data? Our experts can help.
