On-Demand: Identify & Leverage First-Party Data

February 25, 2023 


    A must watch for anyone who wants to kick start their first-party data strategy. 

    The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

    First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

    This webinar also includes use cases of how to  leverage first-party data to generate more valuable insights and actions.  WATCH THE RECORDING


    • Director/Sr Mgr Analytics
    • Director/Sr Mgr Marketing
    • Director/Sr Mgr Media
    • Sr Analyst/Analyst
    • Digital Marketing Manager
    • Media Coordinator
    • Anyone who owns analytics and /or is responsible for marketing data, reporting, media activation

    Viewers will leave this webinar:

    • With a solid understanding of the changes to data usage in digital marketing (data and signal  loss, privacy landscape, first party data, etc.) 
    • Knowledge of how to identify and make the most of first-party data sources
    • Examples of how future looking marketers are leveraging first-party data to generate more valuable insights and actions. 


    Get early notification of all of our webinars directly in your Inbox by signing up for our monthly newsletter.

    Latest Articles

    How to Navigate Cookie Deprecation: Strategies for Comprehensive User Insights - Part 1

    In the evolving landscape of digital marketing, the impending deprecation of third-party cookies presents a significant challenge. However, amidst...

    Monika Boldak February 26, 2024

    Navigating the Digital Landscape: Google's Consent Mode Implementation Guide and the March 2024 Enforcement

    Understanding Google Consent Mode:

    Google Consent Mode is a powerful tool designed to tackle the challenges posed by evolving privacy regulations...

    Monika Boldak & Ricardo Cristofolini February 12, 2024

    January GA4 & Google Updates

    Key Product Changes for Existing Consent Mode in 2024

    Ricardo Cristofolini February 7, 2024

    Jeremy Woodlee Announced as Chief Executive Officer of Napkyn

    Kepler Group has announced the appointment of Jeremy Woodlee as Chief Executive Officer of Napkyn, a digital analytics and media consultancy acquired...

    Napkyn February 6, 2024

    Ready to grow your company to the next level?

    Looking for help identifying and leveraging first-party data? Our experts can help.