March 23, 2023 - What’s new:
Breaking news! Google Analytics has just made a significant update to their platform, allowing for up to 2000 properties per account – a massive jump from the previous default value of 100. This change means users will now have more flexibility to organize their properties without having to reaquest a highler limit from Google Support.
However, a new limit has been introduced for the number of sub-properties on a property – 400. If you need more, you can still ask for an increase by submitting a request to support – just keep in mind they’ll be reviewing requests on a case-by-case basis.
What’s a Property?
A Google Analytics 4 property represents an app and/or website. For example, you might have a game app you sell via Google Play and App Store, and you might have a marketing website for that app. You can create a property that represents just the app or the app and the website.
When you use a property to represent an app, it should represent a single logical application, like a single game. That single logical application can be the same game on different platforms (for example Android and iOS).
Ok, What’s a Sub-Property?
A sub-property is a property that gets its data from one other property. The data in a sub-property is typically (but not necessarily) a subset of the data in its source property
Sub-properties are a great way to govern
- User access to data
- Data, by filtering events from the source property
For example, you might have one property for a brand and one sub-property for each region where you market the brand. You could then grant some users access to one region’s data, while granting other users access to another region’s data.
Why we care:
These enhancements provide advertisers with greater flexibility and organization to manage their digital assets effectively. By utilizing these tools, you can gain comprehensive insights into user behavior and engagement on your content, helping you make informed decisions to optimize your online strategy.
Latest Articles
November GA4 & Google Updates
Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
October GA4 & Google Updates
Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
What is Connected TV and Why Every Top Marketer Needs to Know About it
The everyday person turning on their television likely isn’t putting too much thought into the mechanics behind how it’s all delivered to them beyond...
Working with Discount Prices in GA4
A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...
