Bringing Analytics & Media Activation to Life.

We believe in a world where data stimulates growth, creativity, and inspiration to drive new opportunities & customer connections. 

We meet our clients anywhere they are in their journey, providing everything from specific expertise on discrete issues to holistic transformations spanning strategy design, build, implementation, capability building, and ongoing support.


Licensing and Servicing Brands and Agencies with Google AI + Tech

Built to enable Google Marketing Platform licensing and modern marketing services that inspire brands and agencies to connect, innovate, and experiment.



One of the few full-stack sales partners for the Google Marketing Platform in the Americas.  A one-stop shop for the products you need to win with Google and develop a world-class data-driven marketing program.

Licensing: GA360, DV360 YouTube, SA360, CM360, and GTM360 


Analytics Services

We’ve helped some of the largest companies across industries develop & maintain their digital analytics infrastructure with Google. Google Analytics, Google Tag Manager, and Google Cloud are the most powerful and cost-effective ways for any organization to compete and win with data.

We have a full-service offering focused on making data and insight actionable. Our flexible service models are tailored to address your needs &  maximize impact. 

We act as consultants, and increasingly through our managed services programs as an ongoing extension of a client's team. 

Foundational services: Augmenting measurement and reporting to meet specific goals or support a new app or website. 

Managed services: Subscription offerings that ensure constant attention to digital analytics strategy and infrastructure support. 


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Media Solutions

Comprehensive campaign strategy & execution support across all GMP products. Our modular media services approach ensures our support is tailored to address your exact needs. 

Foundational services: Provides access to all the tools & knowledge necessary to plan & execute winning media campaigns.

Managed services: Expert hands-on-keyboard media campaign planning, management & optimization. 


Featured Services

GA4+ 1st Party Data

  • GA4 product education
  • GA4 setup/migration
  • GTM deployment/governance
  • GA4 / 1PD audience activation
  • Enhanced Conversions setup
  • Data  / Audience/ Primary strategy
  • Data Integrations, e.g. Cloud/BQ
  • CDP / MMP Evaluation
  • LTV / Predictive modeling

DV360 Connected TV + Video

  • DV360 CTV / YouTube product education
  • DV360 CTV / inventory deal negotiation
  • DV360 CTV / measurement, inc 3P providers
  • Video Everywhere planning / strategy
  • Share-shift / fluidity strategy
  • Creative production partnerships
  • Brand suitability/safety
  • Audience Activation

Looking for something else?

Don't see what you are looking for? Napkyn offers flexible engagement models to meet client-specific licensing, media and/or analytics needs.

From licensing to data, media, and training solutions, we deliver world-class services to data-driven organizations.