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Dynamic &
Data-Driven
Dynamic &
Data-Driven
Today’s marketing and data tools offer unprecedented opportunity to achieve seamless, data-driven marketing — using a dynamic approach that adjusts programs based on individual consumer insights, observed behaviors, channel / device engagement patterns, and campaign responses.
Today’s marketing and data tools offer unprecedented opportunity to achieve seamless, data-driven marketing — using a dynamic approach that adjusts programs based on individual consumer insights, observed behaviors, channel / device engagement patterns, and campaign responses.
Today’s marketing and data tools offer unprecedented opportunity to achieve seamless, data-driven marketing — using a dynamic approach that adjusts programs based on individual consumer insights, observed behaviors, channel / device engagement patterns, and campaign responses.
Tackling the Challenges
of Today
Tackling the Challenges of Today
Achieving the vision is hard. Very hard. Data systems are difficult to implement accurately and even more difficult to use effectively. And relying on inaccurate data can lead to all sorts of unfortunate business outcomes.
Achieving the vision is hard. Very hard. Data systems are difficult to implement accurately and even more difficult to use effectively. And relying on inaccurate data can lead to all sorts of unfortunate business outcomes.
Achieving the vision is hard. Very hard. Data systems are difficult to implement accurately and even more difficult to use effectively. And relying on inaccurate data can lead to all sorts of unfortunate business outcomes.
Achieving the vision is hard. Very hard. Data systems are difficult to implement accurately and even more difficult to use effectively. And relying on inaccurate data can lead to all sorts of unfortunate business outcomes.
Expert Assistance
Napkyn is here to help you address these challenges head-on. We have been purpose built by a veteran team of marketing strategists, data analysts, and technical experts specifically to ensure you’re getting full value from your MarTech and AdTech infrastructure & investments.
Napkyn is here to help you address these challenges head-on. We have been purpose built by a veteran team of marketing strategists, data analysts, and technical experts specifically to ensure you’re getting full value from your MarTech and AdTech infrastructure & investments.
Napkyn is here to help you address these challenges head-on. We have been purpose built by a veteran team of marketing strategists, data analysts, and technical experts specifically to ensure you’re getting full value from your MarTech and AdTech infrastructure & investments.
Napkyn is here to help you address these challenges head-on. We have been purpose built by a veteran team of marketing strategists, data analysts, and technical experts specifically to ensure you’re getting full value from your MarTech and AdTech infrastructure & investments.
Napkyn’s culture and DNA are based on a
burning desire to deliver:
Napkyn’s culture and DNA are based on a
burning desire to deliver:
Napkyn’s culture and DNA are based on a
burning desire to deliver:
Napkyn’s culture and DNA are based on a
burning desire to deliver:
Seamless, expert, strategic client partnership
Relentless focus on optimizing your data systems implementation
Rigorous data quality QA to build confidence across the enterprise
Clear guidance on navigating consumer privacy and complying with industry regulations.
Full data ownership & pricing transparency
Comprehensive training curriculum to educate all key stakeholders
Proactive client service
Concrete impact on each client’s business and bottom line
Seamless, expert, strategic client partnership
Relentless focus on optimizing your data systems implementation
Rigorous data quality QA to build confidence across the enterprise
Clear guidance on navigating consumer privacy and complying with industry regulations.
Full data ownership & pricing transparency
Comprehensive training curriculum to educate all key stakeholders
Proactive client service
Concrete impact on each client’s business and bottom line
Seamless, expert, strategic client partnership
Relentless focus on optimizing your data systems implementation
Rigorous data quality QA to build confidence across the enterprise
Clear guidance on navigating consumer privacy and complying with industry regulations.
Full data ownership & pricing transparency
Comprehensive training curriculum to educate all key stakeholders
Proactive client service
Concrete impact on each client’s business and bottom line
Seamless, expert, strategic client partnership
Relentless focus on optimizing your data systems implementation
Rigorous data quality QA to build confidence across the enterprise
Clear guidance on navigating consumer privacy and complying with industry regulations.
Full data ownership & pricing transparency
Comprehensive training curriculum to educate all key stakeholders
Proactive client service
Concrete impact on each client’s business and bottom line
We love what we do and hope we have the chance to add value to your digital marketing programs.
We love what we do and hope we have the chance to add value to your digital marketing programs.
We love what we do and hope we have the chance to add value to your digital marketing programs.
We are trusted by leading enterprises to drive
data-powered growth.
We are trusted by leading enterprises to drive
data-powered growth.
We’re A Different Kind of GMP Sales Partner
We’re A Different Kind of GMP Sales Partner
Founded to enhance how brands & agencies go to market
Led by former brand marketers & consultants
Expert technologists + veteran marketers = breakthrough, data-driven marketing execution
Broad industry perspective yields more actionable insights & advice
Focused on concrete business impacts
Led by former brand marketers & consultants
Expert technologists + veteran marketers = breakthrough, data-driven marketing execution
Broad industry perspective yields more actionable insights & advice
Focused on concrete business impacts
Led by former brand marketers & consultants
Expert technologists + veteran marketers = breakthrough, data-driven marketing execution
Broad industry perspective yields more actionable insights & advice
Focused on concrete business impacts
Fully Transparent, Flexible Engagement
100% pricing transparency
Custom service models (including ongoing staff augmentation) designed to meet client-specific needs
Enabling full client data ownership & activation
60+ course training curriculum available to all team members
Hunger, Hustle, & Trusted Partnership
Direct executive involvement
Proactive services culture
Proactive innovation & enhancement recommendations
Lower aggregate client rates vs. Google-direct relationships (most likely)
Concierge-Level Support to Client Engagements
Google Marketing Platform
Fully integrated cross-channel media planning, audience management, campaign & funnel optimization, and advanced analytics
Exclusive access to Google's proprietary inventory & data
Ongoing product & capabilities innovation
Google Marketing Platform
Fully integrated cross-channel media planning, audience management, campaign & funnel optimization, and advanced analytics
Exclusive access to Google's proprietary inventory & data
Ongoing product & capabilities innovation
Google Marketing Platform
Fully integrated cross-channel media planning, audience management, campaign & funnel optimization, and advanced analytics
Exclusive access to Google's proprietary inventory & data
Ongoing product & capabilities innovation
Google Marketing Platform
Fully integrated cross-channel media planning, audience management, campaign & funnel optimization, and advanced analytics
Exclusive access to Google's proprietary inventory & data
Ongoing product & capabilities innovation
Napkyn
Fully dedicated, experienced account managers providing real guidance, not help links
Weekly status meetings & office hours to discuss key opportunities & challenges
Always-on access to technical experts (e.g., value-based bidding implementation)
On-demand, expert staff augmentation to address immediate client needs
Napkyn
Fully dedicated, experienced account managers providing real guidance, not help links
Weekly status meetings & office hours to discuss key opportunities & challenges
Always-on access to technical experts (e.g., value-based bidding implementation)
On-demand, expert staff augmentation to address immediate client needs
Napkyn
Fully dedicated, experienced account managers providing real guidance, not help links
Weekly status meetings & office hours to discuss key opportunities & challenges
Always-on access to technical experts (e.g., value-based bidding implementation)
On-demand, expert staff augmentation to address immediate client needs
Napkyn
Fully dedicated, experienced account managers providing real guidance, not help links
Weekly status meetings & office hours to discuss key opportunities & challenges
Always-on access to technical experts (e.g., value-based bidding implementation)
On-demand, expert staff augmentation to address immediate client needs
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
See More Case Studies
Together, we use data to inspire amazing advertising.
Fresh Direct
The perishable food was bought according to future demand to avoid spoilage
2x
Reduction in food waste
Cricket Wireless
Agency
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Ali Van Eerden
Director, eComm Analytics & BI, Wolverine Worldwide
"Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible"
8x
More leads than had been credited using last touch attribution
Enterprise B2B Client
Marketing Impact
See More Case Studies
Latest Insights and Education
Latest Insights and Education
15 Common GA4 Attribution Challenges and How to Solve Them
15 Common GA4 Attribution Challenges and How to Solve Them
15 Common GA4 Attribution Challenges and How to Solve Them
15 Common GA4 Attribution Challenges and How to Solve Them
Monika Boldak
Monika Boldak
Monika Boldak
Monika Boldak
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Associate Director, Marketing
Oct 16, 2024
Read More
Read More
Read More
Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Shreya Banker
Shreya Banker
Shreya Banker
Shreya Banker
Data Scientist
Data Scientist
Data Scientist
Data Scientist
Oct 9, 2024
Read More
Read More
Read More
September 2024 GA4 & GMP Updates
September 2024 GA4 & GMP Updates
September 2024 GA4 & GMP Updates
September 2024 GA4 & GMP Updates
Napkyn
Napkyn
Napkyn
Napkyn
Oct 2, 2024
Read More
Read More
Read More
More Insights
Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
Let's Unlock the Power of Data Together
Connect with us and start shaping your brand's tomorrow.
Connect with us and start shaping your brand's tomorrow.
Connect with us and start shaping your brand's tomorrow.
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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com