We’re really getting into the meat of the content now with our fifth post in Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. In this installment I will help you assess if your organization is prepared […]

By Pat Cooney, Implementation Specialist and Training Practice Lead & Hollis Bowman, Senior Analyst and Google Analytics 360 Practice Lead  We have a client who approached us because they were having some normalization issues between what they were seeing in Google Analytics and what was being recorded in the back office data. Some investigation showed us […]

In my previous posts on Google Analytics 360’s BigQuery export, I outlined the basics of the Google Analytics 360-BigQuery integration, and some introductory lessons on how to query the data once you have it. Now, it’s time to get a little more sophisticated. In that first post, I mentioned that Google Analytics 360’s BigQuery export […]

In a previous post, I covered the basics of setting up the Google Analytics 360 BigQuery Export, and covered some details about the schema that export provides. In this post, I want to start digging in to the fun part: querying the Google Analytics data in Google BigQuery. Now, this post requires a very basic […]

The Data Layer: A Catalyst for Digital Transformation [Webinar with Tealium]

by Alex Reid

Napkyn Analytics is excited to be presenting alongside our long standing partner Tealium for an upcoming webinar The Data Layer: A Catalyst for Digital Transformation. Join Napkyn Analytics President Nick Bennett and Tealium Chief Innovation Officer Jay Calavas for their session March 22 at 1pm eastern time. Register here. What will you learn by attending?  […]

How to Use the Google Tag Manager API

by Adam Hill

Using the Google Tag Manager (GTM) API can be a frustrating exercise. Client libraries in particular have limited documentation to learn from and even fewer concrete examples. In this post, I’ll explain the PHP client library (available here) and how to use it for some common auditing operations. Getting Started Setup Setting up the GTM […]

We’ve made it to the fourth installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. We’ve gone over the benefits of attribution and how your organization can prepare for attribution (click here for a refresher). […]

In every discipline there are truisms that are well known by all but never discussed in public. There are several in our industry (place ad industry reporting joke here …) but one of the most pervasive is around the never ending disagreement between the IT department and the marketing department, especially when it comes to […]

Welcome to the third installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. After our last post, you should be up to speed on the benefits of attribution. (Oh, you’re not? Read this.) Now we’re […]

Welcome to our second installment of Napkyn’s Attribution Blog Series. If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. Before we dive into the depths of attribution together, I want to give you a sense of the ways your business can […]