July 22, 2019 -
TL;DR: Most of what a web analyst can (and should!) do is still possible in the world of ITP 2.1 and 2.2. Apple’s Intelligent Tracking Prevention (ITP) 2.1 released in February this year. Just as people were starting to get their bearings the most current version, ITP 2.2, rolled out. The web was a flurry of activity […]
June 27, 2019 -
Thirteen months ago, there was a common refrain when we were talking to customers and prospects about all the benefits of the Google Analytics 360 stack. They often said, “We like and use the tools, but it doesn’t feel like they are really ready for the large enterprise.” Part of this concern was easily sorted […]
June 26, 2019 -
As an Analyst at Napkyn, a common ask from our enterprise ecommerce clients is to help them identify the most valuable audiences in a sales funnel, and leverage insights about those audiences to drive online sales. One of the most powerful integrated stacks that can accomplish this is Search Ads 360 + Google Analytics 360, […]
April 18, 2019 -
By Katerina Naddaf and Ed Finn In my three years working in the analytics space, a common theme I see among our clients is the divide between Finance, IT, UX, and Marketing teams on the use of web data for decision making. Everyone trusts their own numbers, above all others. So how do we align […]
March 29, 2019 -
No doubt, by now you’ve heard that WebKit released a blog post in February that introduced the latest version of the Intelligent Tracking Prevention (ITP), which Apple has included in the latest beta releases of the Safari browser for both the macOS for desktop and iOS. I’m sure there are many questions around what ITP […]
March 5, 2019 -
By Ed Finn & Chris Wright Napkyn works with enterprise marketing and ecommerce teams, which means we often have our attention fixed on online acquisition and online conversions. But, as we all know, the purchase journey isn’t limited to the web. After getting initially inspired, a customer can learn about your product across multiple web […]
March 4, 2019 -
The year was 2009. It was the worst week of the great recession. I had just lost my job, with extreme prejudice, an hour before my future wife and I headed to the lawyer’s office to close on our first home that we could no longer afford. It was a time where only a […]
February 19, 2019 -
Yes, you read the title right. If you landed here then you may have been looking for a solution to the often blogged about “Paypal Referral Exclusion Fix”. What you’ve probably found so far is a common treatment for a common problem: Default reporting shows a disproportionately large amount of revenue attributed to the source/medium […]
January 25, 2019 -
Every Black Friday, the analyst team (myself included) huddles in a room to monitor the online performance of our clients’ busiest shopping day of the year. The day is dedicated to keeping an eye on the data as it becomes available in Google Analytics (GA) to uncover where clients are exceeding or falling behind based […]
January 16, 2019 -
While we don’t deliberately create these lists, every year over the holidays we have the time and space at the office to talk shop, what our big wins were for the year, what we could have done better, and what we’d like to do next. Inevitably, we start talking about ‘things we wish were happening’. […]
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