Visualising funnels in Google Data Studio takes some creativity without a default widget available. You may have built a funnel using scorecard widgets and rectangles or an uploaded image of an inverted triangle. We have used scorecard widgets with arrows between them. Scorecards work well to show the static performance of each step in your […]

I wanted to write a little about the management part of tag management, and this is the first of a few posts I intend to write on the topic of good tag management governance. I’ve seen too many examples of tag managers be misused, becoming bloated, broken, and beyond saving. This is a problem that […]

Co-authored by Ed Finn and Pat Cooney. Recently, Apple made changes to the way that Safari 11 will handle cookie data. Apple calls this Intelligent Tracking Prevention. These changes will significantly effect advertisers and vendors who make extensive use of third party cookie data. Generally speaking, if you’ve been using third party cookies to send […]

Yesterday, Google announced a new feature that it started rolling out to Google Analytics 360 customers in August: data streaming into BigQuery. This offers Analytics 360 customers a great opportunity to start working with more complete near-real-time data much more rapidly than they could before. That’s especially exciting for online retailers nearing their peak season. […]

The team at Napkyn Analytics is very proud to announce that we have made the PROFIT 500 list for the second consecutive year with a  five-year growth rate of 712%. Through the strength our team, and focusing exclusively on delivering enterprise analytics deployments and data analysis services for c-suite decision making, we have risen quickly […]

Over the past few months, Napkyn has helped clients get up-and-running with Google’s new A/B testing tool Optimize 360. In our experience so far, it is a pretty great tool for targeting and optimizing experiments primarily because it features an intuitive interface and plays well with other tools within the marketing suite. Optimize 360 can be […]

You have completed your Data Studio report and are ready to share it – except for one thing. Maybe the URLs in the table are too long or their page paths are unidentifiable. Maybe the table contains a list of YouTube videos that are identified by a string of letters and numbers. Maybe you are […]

Last week, our Analytics 360 Practice Lead Hollis Bowman and I attended a Google event at their NYC headquarters to learn more about the launch of their powerful new marketing measurement tool, Attribution 360. The full day event featured presentations from the Director of the Google Analytics 360 Suite (and former CEO of Adometry) Paul Pellman, […]

The day Google announced Google Analytics 360 Roll-Up Reporting I was super excited. Finally, a way to consolidate enterprise data without disrupting the delicate ecosystem of how other teams access and use the same data. The benefits of using Roll-Ups are huge: They support a cleaner analytics deployment and easier governance by removing parallel trackers; reduce hit […]