Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]

Napkyn Analytics to participate in MADS 2021, as a Bronze Sponsor Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced it is a Bronze sponsor of Informa’s Marketing Analytics and Data Analytics 2021 conference. MADS gathering of thought leaders, industry experts and partners in […]

‘Optional metrics’ and ‘Drill Down’ features We all see very busy dashboards with multiple tables and dimensions that are hard to comprehend or take any action based on the data you see. I am guilty of building these dashboards myself. You want to show as much valuable data as possible, and the monster is growing. […]

Napkyn Analytics Chief Executive Officer, Jim Cain, to present at Measure Summit  2021, September 28, 2021 – October 1, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced that Napkyn’s Chief Executive Officer, Jim Cain, has been invited to speak as part of  […]

Do you want to push the boundaries of your talents in digital analytics? Do you want to work alongside global agencies, Fortune 1000 companies, and data-driven executives and marketing and IT leaders? Do you value a flexible, family-friendly work environment that comes with a great vacation and benefits program? If you answered yes to any […]

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like.   New reports: model comparison, conversion paths Attribution settings in Admin Deprecating last-engagement models GA360 version This event is now available as an on-demand recording, and is a must-watch for: Anyone interested in the latest GA4 developments Marketers responsible […]

Napkyn has two complimentary webinars this week, please join us for one, or both! Space is limited so please register today. Marketing Analytics and Data Science: Ask the Experts Wednesday, August 18th, 2:00 PM EST Napkyn CEO, Jim Cain will be participating in the Marketing Analytics and Data Science (MADS) 2021, pre-conference “Ask the Experts” webinar on […]

What is this new feature about? How many default reports in Google Analytics does your team use on a regular basis? I bet not too many, and those they do use need adjustments to be useful? Thankfully, you don’t have to suffer anymore! Google has rolled out a new feature in Google Analytics 4 (GA4) […]