August 9, 2018 -
Is a picture worth a thousand [key]words? In this post we explore how you can test whether Google’s Product Listing Ads (PLAs) are a better driver of conversion than Branded Paid Search. This question was of particular interest to one of our clients. They wanted to know how these search campaigns were performing against one […]
August 1, 2018 -
Earlier today we had a ‘hello world’ moment for a new company in the Napkyn corporate family (Data Stack website HERE, Twitter HERE), and I wanted to take a quick opportunity to explain what we’re up to and why we think it’s good for the analytics community and Napkyn. As you may be aware, we […]
July 9, 2018 -
The process of attracting a potential client and closing a sale generally takes a variety of people, each with a unique contribution to the sales process. If you think of your digital marketing channels like a sales team, currently, most reporting provides all the accolades to the team member that happens to be present when […]
July 4, 2018 -
As some of you may have hung around long enough to recall, way back in 2012 Google began the process of upgrading to Universal Analytics. The promise of Universal Analytics was pretty ambitious – there were exciting changes to the type of data that could be integrated in GA with uploads, the introduction of custom […]
June 28, 2018 -
Google yesterday announced the upcoming launch of its Google Marketing Platform, which will integrate the digital marketing power of the DoubleClick stack with the Google Analytics 360 Suite of products. In order to help our clients and community navigate this new technology, we’re excited to share that we have partnered up with the Google Go-to-Market […]
June 20, 2018 -
Napkyn Analytics is very proud to share that we have successfully earned DoubleClick Campaign Manager Individual Certifications (DCM IC) across all of our department teams. While we have been helping our clients measure marketing performance for years, these certifications mark an important milestone in our agency’s development. One that will ensure we continue to provide […]
June 4, 2018 -
When it comes to performance reporting, Google Data Studio has been a game-changer. Its place in the Google Analytics 360 Suite has made it a common platform for reporting digital analytics data, but that’s hardly a limitation of the tool. With the ability to connect to many sources of arbitrary data, including Google Sheets, Google […]
June 1, 2018 -
When we speak with our clients about Google’s enterprise testing and personalization platform Optimize 360, the key benefits we highlight are its ability to test and target against existing custom audiences through a native integration with Google Analytics, as well as against any data point that exists in your data layer – that critical component […]
May 31, 2018 -
We’ve made it to the 6th installment in our Attribution Blog Series! If you haven’t subscribed already subscribe to receive updates on this series here or through the banner at the top of this post. For this post, we’re going to walk through the valuable insights that can be gleaned by using Google’s marketing attribution […]
May 10, 2018 -
If you’re someone making decisions about digital marketing, chances are you work with a number of different solution providers who were each hired in pursuit of the same fundamental goal — to help you improve your company’s digital performance. Chances are also pretty good that each of these hard-working vendors provides performance reporting as part […]
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