April 18, 2019 -
By Katerina Naddaf and Ed Finn In my three years working in the analytics space, a common theme I see among our clients is the divide between Finance, IT, UX, and Marketing teams on the use of web data for decision making. Everyone trusts their own numbers, above all others. So how do we align […]
March 29, 2019 -
No doubt, by now you’ve heard that WebKit released a blog post in February that introduced the latest version of the Intelligent Tracking Protection (ITP), which Apple has included in the latest beta releases of the Safari browser for both the macOS for desktop and iOS. I’m sure there are many questions around what ITP […]
March 5, 2019 -
By Ed Finn & Chris Wright Napkyn works with enterprise marketing and ecommerce teams, which means we often have our attention fixed on online acquisition and online conversions. But, as we all know, the purchase journey isn’t limited to the web. After getting initially inspired, a customer can learn about your product across multiple web […]
March 4, 2019 -
The year was 2009. It was the worst week of the great recession. I had just lost my job, with extreme prejudice, an hour before my future wife and I headed to the lawyer’s office to close on our first home that we could no longer afford. It was a time where only a […]
February 19, 2019 -
Yes, you read the title right. If you landed here then you may have been looking for a solution to the often blogged about “Paypal Referral Exclusion Fix”. What you’ve probably found so far is a common treatment for a common problem: Default reporting shows a disproportionately large amount of revenue attributed to the source/medium […]
January 25, 2019 -
Every Black Friday, the analyst team (myself included) huddles in a room to monitor the online performance of our clients’ busiest shopping day of the year. The day is dedicated to keeping an eye on the data as it becomes available in Google Analytics (GA) to uncover where clients are exceeding or falling behind based […]
January 16, 2019 -
While we don’t deliberately create these lists, every year over the holidays we have the time and space at the office to talk shop, what our big wins were for the year, what we could have done better, and what we’d like to do next. Inevitably, we start talking about ‘things we wish were happening’. […]
January 2, 2019 -
As a leading Google Partner, Napkyn Analytics is privileged to closely collaborate with many of Google’s analytics and media teams to bring world-class technology and solutions to our clients. With that, we were very proud that Google released a case study on our industry-leading executive dashboarding work with Lucky Brand Jeans that leverages Google Marketing […]
December 5, 2018 -
You are an informed marketing leader. You know how to make your website and marketing technology work for you. You understand how good data informs the needs of your business and helps you take effective action. You know that marketing measurement is an iterative process, and have selected your next goals for data enrichment. You’re […]
October 24, 2018 -
Napkyn Analytics is proud to present alongside Google, Forrester, and more of the world’s top thought leaders on analytics tomorrow at the ObservePoint Analytics Summit. Each year this free, 100% online event attracts more than 5,000 practitioners and experts around the world who join to learn new strategies and best practices for the space. Join […]
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