December 5, 2018 -
You are an informed marketing leader. You know how to make your website and marketing technology work for you. You understand how good data informs the needs of your business and helps you take effective action. You know that marketing measurement is an iterative process, and have selected your next goals for data enrichment. You’re […]
October 24, 2018 -
Napkyn Analytics is proud to present alongside Google, Forrester, and more of the world’s top thought leaders on analytics tomorrow at the ObservePoint Analytics Summit. Each year this free, 100% online event attracts more than 5,000 practitioners and experts around the world who join to learn new strategies and best practices for the space. Join […]
September 13, 2018 -
The 30th annual Growth 500 is out, and we’re very proud to share that Canadian Business and Maclean’s have ranked Napkyn Analytics No. 141 in Canada, and the 5th fastest growing company in Ottawa! This is the third consecutive year the Napkyn Analytics team has made this prestigious list of Canada’s Fastest-Growing Companies. This year, […]
September 6, 2018 -
It’s been an exciting year at Napkyn Analytics: we launched our Attribution Enablement programs; launched Data Stack, a new company taking our Google licensing practice to the next level; and brought on a bunch of amazing new customers. We have new programs in the works, and case studies on the way. But with major growth […]
September 5, 2018 -
What’s next in how the world’s leading marketers use data to compete? We are thrilled to announce on Sept 25 we will be presenting an exclusive keynote and reception at Ottawa’s beautiful Orange Art Gallery with Jim Sterne, Digital Analytics Association Co-Founder and Board Chair Emeritus, and internationally celebrated speaker, consultant, and author on big data and analytics. […]
August 9, 2018 -
Is a picture worth a thousand [key]words? In this post we explore how you can test whether Google’s Product Listing Ads (PLAs) are a better driver of conversion than Branded Paid Search. This question was of particular interest to one of our clients. They wanted to know how these search campaigns were performing against one […]
August 1, 2018 -
Earlier today we had a ‘hello world’ moment for a new company in the Napkyn corporate family (Data Stack website HERE, Twitter HERE), and I wanted to take a quick opportunity to explain what we’re up to and why we think it’s good for the analytics community and Napkyn. As you may be aware, we […]
July 9, 2018 -
The process of attracting a potential client and closing a sale generally takes a variety of people, each with a unique contribution to the sales process. If you think of your digital marketing channels like a sales team, currently, most reporting provides all the accolades to the team member that happens to be present when […]
July 4, 2018 -
As some of you may have hung around long enough to recall, way back in 2012 Google began the process of upgrading to Universal Analytics. The promise of Universal Analytics was pretty ambitious – there were exciting changes to the type of data that could be integrated in GA with uploads, the introduction of custom […]
June 28, 2018 -
Google yesterday announced the upcoming launch of its Google Marketing Platform, which will integrate the digital marketing power of the DoubleClick stack with the Google Analytics 360 Suite of products. In order to help our clients and community navigate this new technology, we’re excited to share that we have partnered up with the Google Go-to-Market […]
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