May 11, 2022 -
Digital analytics consulting and engineering consultancy expands portfolio with new line of services geared toward helping clients confidently evolve to GA4 as their analytics source of truth. Napkyn, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands successfully transition to Google Analytics 4 (GA4). […]
May 9, 2022 -
There have been some pretty big changes in the world of marketing in the past 20 years, some of the big ones that come to mind are the introduction of PPC in 2002, the launch of Remarketing in AdWords in 2010, the end of SEO (at least how we knew it to that point) […]
May 2, 2022 -
There are a lot of things happening right now that have a lot of people worried: GA4, the end of current GA, using or not using GA in Europe, the list goes on. But I don’t think any of these are the real issue. The real issue is, why are things changing so quickly right […]
March 24, 2022 -
Last week’s announcement by Google that UA/GA360 will be sunset on July 1 and October 1, 2023 respectively, has not surprisingly become a trending topic. People have a lot of questions. In this first in a series of posts, we’ll provide answers to what we (and Google) have been most often asked. Will Google consider […]
March 16, 2022 -
Today, Google announced timelines for when UA/360 will sunset and transition to GA4. Below is a summary and a GA4 Transition Roadmap that proactive organizations are executing. TLDR July 1, 2023: UA properties will stop processing new hits and be read only. October 1, 2023: UA360 properties will stop processing new hits and be read […]
February 11, 2022 -
As you may have noticed in my last post, some of the predictions we were making about how ‘21 would roll out were wrong, and a big part of that was due to changes in timing. Specifically, Google’s timing changes on FLoC, a key component of their move towards a more privacy focused and cookieless […]
February 7, 2022 -
With the whirlwind of lawsuits and allegations based on recent (and not so recent events), FTC and other government activities, things are getting real. But, I am not pointing these things out as a criticism. I am certain everyone is all for people’s privacy. But certain types of advertising, targeting, and measurement might become a […]
January 27, 2022 -
Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be […]
January 25, 2022 -
I suspect we are going to see many more terms like surveillance advertising in the future as non-tech savvy folks have a say in what should be fair and just in terms of privacy. “The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting,” I […]
January 20, 2022 -
Hi All, and thanks for coming to check out some Napkyn content as you kick off your new year. If you keep an eye on us, you’ll know it’s been a pretty exciting last few months. I’m an employee for the first time in 13 years, which is a bit of a trip. Frankly i’m […]
for more analytics
news and resources
