You are an informed marketing leader. You know how to make your website and marketing technology work for you. You understand how good data informs the needs of your business and helps you take effective action. You know that marketing measurement is an iterative process, and have selected your next goals for data enrichment. You’re […]

Napkyn Analytics Makes Growth 500 For Third Consecutive Year

by Alex Reid

The 30th annual Growth 500 is out, and we’re very proud to share that Canadian Business and Maclean’s have ranked Napkyn Analytics No. 141 in Canada, and the 5th fastest growing company in Ottawa!  This is the third consecutive year the Napkyn Analytics team has made this prestigious list of Canada’s Fastest-Growing Companies. This year, […]

It’s been an exciting year at Napkyn Analytics: we launched our Attribution Enablement programs; launched Data Stack, a new company taking our Google licensing practice to the next level; and brought on a bunch of amazing new customers.  We have new programs in the works, and case studies on the way. But with major growth […]

What’s next in how the world’s leading marketers use data to compete? We are thrilled to announce on Sept 25 we will be presenting an exclusive keynote and reception at Ottawa’s beautiful Orange Art Gallery with Jim Sterne, Digital Analytics Association Co-Founder and Board Chair Emeritus, and internationally celebrated speaker, consultant, and author on big data and analytics. […]

The process of attracting a potential client and closing a sale generally takes a variety of people, each with a unique contribution to the sales process. If you think of your digital marketing channels like a sales team, currently, most reporting provides all the accolades to the team member that happens to be present when […]

Google yesterday announced the upcoming launch of its Google Marketing Platform, which will integrate the digital marketing power of the DoubleClick stack with the Google Analytics 360 Suite of products. In order to help our clients and community navigate this new technology, we’re excited to share that we have partnered up with the Google Go-to-Market […]