Napkyn  is pleased to announce it placed No. 252 on the 2022 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Napkyn earned its spot with three-year growth of 148%.  Founded in 2009 and built on innovation and dedication to excellence, Napkyn, a full […]

Napkyn to participate in Measure Summit 2022, as Chat Room Sponsor Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform announced today that it will participate in Measure Summit 2022 as the official Chat Room Sponsor.  Hosted by Chris “Mercer” Mercer, Creator of MeasurementMarketing.io, and Julian Juenemann, […]

Volume 3 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street Attribution Solution: Google updates to GA4’s data-driven attribution model improves  model accuracy for conversion types with low conversion volume or short data history and consequently, fractional credit will be assigned […]

Since its release as free software in 2018, Google Data Studio has constantly updated to include improved and advanced features for digital marketers.    For those who don’t know, Data Studio is a powerful data visualization tool created by Google to help marketers make better decisions with their data. It allows you to create reports and […]

The last in our Flashback Flash forward series by Jim Cain. For each segment you can watch the video or read the transcript located below. Data is an asset. The more an organization, and analysts/marketers in the organization, start to think about data as something that you paid for, you created, you should own, and […]

On August 16, 2022, Google announced changes to its Data-Driven Attribution model to improve its accuracy. The new model, will be more accurate for conversion types with low conversion volume or short data history. Consequently, fractional credit will be assigned for more conversion types than before.  This is great news for businesses that want to […]

If you’re like most organizations, you’re gearing up for the transition to GA4 (if you’re not, you should be!) But there’s an important step first step a lot of organizations are skipping – evaluating your current measurement strategy.  Here’s why: transitioning to GA4 is a big change, and if your measurement strategy isn’t sound, it […]

Part Three in this series. Read Part 1 Flashback: Data Analytics Infrastructure 1995-2015 and Part 2 Flash Forward: Data Analytics Infrastructure: 2023 I gave a talk on this subject a couple of months ago to a room of analysts, and I asked for a show of hands of people whose businesses were in the process […]

Napkyn Chief Innovation Officer, Jim Cain, to present at Measure Summit, Oct 5th to 7th, 2022. Napkyn, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, announced today that Founder and Chief Innovation Officer, Jim Cain, will be a featured speaker at Measure Summit 2022. Hosted by Chris […]

Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street In the Raw: GA4’s Access Logging API is launching. You can now get a raw log of who’s accessing your property’s data be it via API, UI, or Google integrations. […]