Yesterday, I had my first speaking gig at eMetrics Chicago. A team member and I flew down and surrounded ourselves with peers, strangers, and old friends to talk about the problems we are struggling with, the ideas in our rear-view mirrors, and speed bumps we anticipate next. There were a lot of good speakers, but […]

Professionals who have been doing the same thing for a long time tend to take a lot of simple things for granted. No matter what analytics tool I’m using or what sort of website I’m working with the rules of the road are basically the same. I’m used to driving on the right side of […]

For the second year in a row, Napkyn has made the Ottawa Business Journal’s prestigious Fastest Growing Companies list demonstrating a major opportunity for analytics service providers and resellers in Canada. Our small but talented team of analytics implementation specialists, analysts, account managers, and project managers cannot be more excited at this announcement. We work hard […]

Google announced today the launch of Google Analytics 360 Suite, which includes a host of new products to enhance measurement capabilities for enterprise businesses. During a webinar held today, Google’s Justin Cutroni and Mary Pishny provided details to Partners on what the launch means to current Google Analytics and Google Tag Manager customers. While specific […]

Google Analytics can do what? 3 examples of advanced data upload for ecommerce

by Jim Cain

While Google Analytics (GA) has millions of enthusiastic users, there is still an unfortunate opinion in large businesses that it isn’t ‘ready for prime time’ in the enterprise. This is no longer the case. GA is much easier to implement, more cost effective and in many ways way more powerful (I’m looking at you attribution) […]

Introducing: The Digital Analytics Power Hour

by Jim Cain

Happy 2015 everyone! I tend to write at least one blog post a year where I promise that we will get better at consistent blogging. We are just too darn busy doing analysis to remember to blog about it, and it’s a shame — we have a lot to share. While I hope we step […]

So you want to be a senior analyst: a four-job roadmap

by Jim Cain

Digital Analysts are in high demand, and there really aren’t that many of us–yet. I get asked often by prospective analysts about how someone can advance their career in this industry. I also get asked often by firms looking hire or develop a ‘senior analyst’ what the best steps are. The breakdown below illustrates the […]

Introducing Analysis Engine, Enterprise Middleware for Google Analytics

by Jim Cain

It’s a pretty exciting day in Napkyn history, as we are formally launching a separate spin off company called Babbage Systems.  As of today, Babbage is now open for business around the sale of its flagship product, Analysis Engine. Rather than write up a super-formal press-release-style blog, I thought I would list a few of […]