We’re thrilled to announce that our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” now includes a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They’ll discuss some of the most important aspects of this broad topic […]

We’ve reached a tipping point in data.  Not only is everyone talking about it (my mum confidently quotes stats on the pandemic and talks about trending), it’s everywhere (I just read a book about a supervillain data scientist, advanced stats rule my hockey news feeds, and the level of analysis of data around the 2020 […]

As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation.  Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time.  Time to review the details of changes being […]

This will be the third and last (for now) in our Napkyn Classics: Smart Thinking Never Goes out of Style” series. All written 10 years ago, they all share not only a pop-culture reference, but have stood the passing of time. If you missed the previous posts you can find them here: “Alfred, Robin, and […]

Last week I posted “Alfred, Robin, and how to be a Great Analyst”, the first in our“ Napkyn Classics: Smart Thinking Never Goes out of Style” series. Like that one, this post was also written 10 years ago but I think it still holds true today.  We use way more pop culture references in the office […]

Recently, I came across some blog posts I’d written in 2011, it was a bit like opening a 10-year-old time capsule. Some of the topics were no longer relevant and somewhat amusing simply because of how far digital measurement has come since they were written, but I was pleased to see that several of them […]

According to a recent report from NewVantage Partners, “Big Data and AI Executive Survey 2019 87.8% of respondents report a greater urgency to invest in data analytics, with 91.6% stating they are increasing the pace of their big data investments. However, 71.7% of firms report that they have yet to forge a data culture and […]

In some ways, Napkyn feels very similar in 2020 to the idea I wrote on a cocktail napkin back in 2008.  We’re a firm that only works with data, and we focus on providing direct value to decision-makers inside large businesses. The decisions we’ve made about evolving our practice over the last decade or so […]