If you’re still reading this series you seem to have bought into my illustration of the problem with why data projects fail in most businesses.  If no one owns data in the way I’ve described in previous posts (see a complete list at the end of this post) then any data initiative will get caught […]

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]

Only 2 days left to register. Don’t miss this live presentation with Napkyn CEO Jim Cain, Wednesday Oct 6 at 2PM Eastern In March of this year, Napkyn Founder & CEO, Jim Cain unveiled The 4 C’s For Executives. A framework he developed over a ten year period working with senior executives across North America […]

If you missed Part 1 you can read it here. In Part 1 of this post I talked about the battle around data that is occurring between departments in almost every company – collecting it, accessing it, sharing it, governing it, etc.- in order to use it to transform the business. I explained the problems […]

Part 1: A 4 Cs Prologue Whether you’re a midsized company or a billion dollar enterprise, there’s a battle happening in your business that you may not be aware of, and you’d better understand it if you want to turn it into victory. As has been repeated ad nauseum over the last few years, data […]

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four letter word. Add in the havoc of the current deprecation and ultimate extinction of the third-party cookie, and the expletive level […]

In March I introduced my 4 C’s Framework in the article “The 4 C’s for Executives: Create, Connect, Control, Commercialize”. In this post, which is really a precursor to the last one, I’d like to talk about data democratization as it relates to this framework.  But let’s step back a bit first. For the last […]

Now available on-demand 24×7 Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof against the cookie’s extinction in 2022. In this fireside chat, Napkyn’s CEO […]

Everything Old is New Again: Dealing with Data and Privacy It was the year 2013.  I remember it like it was yesterday (mostly because I’m still stuck in a pandemic time warp). Napkyn was two and a half years old, we’d gone from just me to a small team of 3 and most of our […]