Tracking Twitter Buttons in Google Analytics

by Colin Temple

A while back, I wrote some posts on tracking some social buttons in Google Analytics, including Facebook likes and LinkedIn shares. I figure it’s about time I complete the round-up. So, next on the list: Twitter buttons. Tweet Buttons When you generate a Twitter button for your website, you’re given code that looks something like […]

Napkyn’s Unsolicited Strategy Audit: Indochino, Part I

by Jim Cain

In this blog, we often talk about best practices at the ’20-thousand-foot’ level. This is for good reason: discussing specific findings we have made for our clients would violate the analyst/boss relationship, and also get us sued. In order to show the real world impact that a proper measurement framework can have on a retailer, […]

Google Content Experiments: Pros and Cons

by Colin Temple

Last Friday, Google announced that it’s canning Website Optimizer, its website testing tool, in favour of a new one called Content Experiments. Unlike Website Optimizer, Content Experiments is not a stand-alone product, but rather a new feature of Google Analytics. The new tool let’s you do A/B (/C/D…) testing by swapping out different URL-based pages […]

Back in the Saddle: Updates and Housekeeping from Napkyn

by Jim Cain

Dear Internet, It has been months since we last fed you a blog.  Sorry about that.  We were a little busy bringing on some amazing new clients and we kinda dropped the ball.  We promise to keep feeding your search engines with regular doses of awesome. Apart from new clients, we have a lot more […]

Vandalism with Google Analytics exploits

by Colin Temple

Google Analytics has a design approach to web analytics software that differs from many of its competitors. Whereas some tools require you to pre-define anything you want to track  (such as events, page names and campaign data), Google Analytics allows you to define these in the code or URL of a page, and simply accepts […]

Track LinkedIn Share Buttons in Google Analytics

by Colin Temple

I’ve been building up a technical post series on tracking social media hook-ups in Google Analytics. I wrote about tracking Google +1 Votes before Google automated it. After they unveiled new Social reports in GA, I followed up with an update on tracking Facebook Like buttons. Next on the docket: LinkedIn Sharing  … because as […]

Track Facebook Like Buttons in Google Analytics

by Colin Temple

I posted recently about event tracking, arguing that everything on your site should be worthy of tracking because everything on your site should be valuable. When people wonder about the value of website elements, what often comes to mind is social media. Social media is difficult to track, and as a result, it’s notoriously difficult […]

Executive Dashboard Tip: The Elevator Ask

by Jim Cain

I had a very enjoyable lunch last week with a few technology executives, where the focus of our discussion was on creating dashboards and reports that the CEO will want to read (one of my favorite topics). We were talking about different approaches to initial dashboard builds for a CEO, and all the approaches were […]

Events in Web Analytics: A Case for Tracking Everything

by Colin Temple

Everything that happens on a website is an event. We’re in a strange place with this ‘events’ business in web analytics right now. Event tracking is still relatively new and many are only now really discovering them. The events paradigm allows you to track activities that were previously outside the realm of measurement by firing […]