Perception is reality about water on Blog Action Day

by Jim Cain

We spend most of our time at Napkyn global headquarters helping people make sense of the web component of their business.  It’s powerful, it’s fun (at least we think so), and it has a huge impact. We love using data to create a real picture of something intangible.  Looking at the numbers around safe drinking […]

How I would fix Netflix

by Ben Myers

I took Netflix up on their 30-day trial offer as soon as it launched in Canada. With a PS3 and enough monthly transfer allowance from my ISP, I’m the ideal tester for this great new app that will – before you can say ‘Rogers sucks’ – change how people watch television Overall, Netflix is a […]

Canadian shoppers increasingly buying online

by Ben Myers

Canadians spent 18% more online in 2009 than in 2007, according to Stats Canada. That number shot up to $15.1-billion. From the CBC report: The agency said 39 per cent of Canadians aged 16 and over used the internet to place more than 95 million orders in 2009 — up from 32 per cent and […]

Web Analyst Code of Ethics: Good for business.

by Jim Cain

I am getting most of my research done now while I rock the baby to sleep every night.  He’s not much of a sleeper so I am getting a LOT of work done. Last night something in particular jumped out at me that could be the most interesting piece of industry news I have read […]

True New Visitors and institutional change

by Ben Myers

One of the most rewarding aspects of doing web analysis for my clients is seeing them buy into the concepts and recommendations that I make. Rather than thinking of web analysis as purely a reporting medium, when clients see that the insight from web analytics is relevant to their business and actionable, everyone wins. Often, […]

Click. Laugh. Leave.

by Ben Myers

Not all traffic is created equal. Simply looking at number of visitors and transactions each month doesn’t tell the whole story. Any good web analyst will tell you that. Here’s an interesting story to help illustrate: While I was working on a monthly report for one of our clients, I noticed that referring traffic had […]

Web analyst salary update

by Ben Myers

A new salary guide produced by the Interactive Advertising Bureau of Canada reinforces what Napkyn has been telling potential clients for about a year now: In-house Web Analysts can cost some serious coin. The guide shows that Senior Web Analyst salary starts at $60,000-70,000 and goes up with five or more years of experience. The […]

Examining the e-commerce purchase process

by Ben Myers

I’m coming up on six months as a web analyst here at Napkyn (hold your applause), and I’ve spent much of my time here studying the sales process. I’ve read a couple books and spent many hours conversing with Jim about how and why people buy. It’s a truly fascinating subject – worthy of the […]

Tailor your email marketing using web analytics data

by Ben Myers

That Brief History of Web Analytics is a tough act to follow, but I’ll give it my best shot with a few ways that paying attention to your web analytics can add a lot of value to your email marketing efforts. First of all: Are your emails properly tracked? In other words, do you know […]

Managing Limitations: A Brief History of Web Analytics

by Jim Cain

Web Analytics, while still very much an emerging discipline, is constantly under intense scrutiny by its practitioners. Not surprising, since the entire goal of the space is about clear understanding and continuous improvement. In the early 90s, web analytics was not a marketing activity. Rather it was about technical performance of the website, and the […]