Web analyst – an elusive animal

by Ben Myers

June Dershewitz recently wrote on the Online Behaviour blog about her career as a web analyst and the trajectory of those who are relatively new to the field of web analytics. Her excellent piece described some trends in staffing web analysts – but for those with little time or short attention spans, I’ll sum it […]

Moore’s Law and eCommerce Conversion rates

by Jim Cain

We had a great time at the Internet Retailer conference in Chicago last week. It’s always great to get some face-time with our customers and partners, look at new business opportunities, and see what kinds of technologies are coming down the pipe. There were over 500 exhibitors this year at IRCE, and apart from some […]

Proven online talent being secured by top retailers

by Ben Myers

The role of the Digital Analyst is becoming central to the digital marketing roster in any organization with a growth strategy today. This statement holds true for any and all sorts of companies of all sizes and shapes, but is particularly salient for B2C transactional businesses – eCommerce shops in particular. Ad-hoc reporting is no […]