July 13, 2021 -
What are two things that are never going away, Alex? (Well, not any time soon anyway). Note: Believe it or not, I do actually research (some of) these posts. That said, some of the ‘facts’ and times are directionally accurate – but may not be precise. So haters, don’t be fact-checkers. I remember shortly after […]
July 8, 2021 -
So, I wrote this over a decade (back when I used to THOROUGHLY research my posts. So much has changed (adios Flash!), but so much has stayed the same! Update 10/8/2010 – Imagine what this will mean if the Microsoft acquisition is real. There’s been no shortage of speculation about the true motive behind Adobe’s […]
July 5, 2021 -
Now available on-demand 24×7 Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof against the cookie’s extinction in 2022. In this fireside chat, Napkyn’s CEO […]
June 22, 2021 -
Everything Old is New Again: Dealing with Data and Privacy It was the year 2013. I remember it like it was yesterday (mostly because I’m still stuck in a pandemic time warp). Napkyn was two and a half years old, we’d gone from just me to a small team of 3 and most of our […]
June 21, 2021 -
Only four days left to register for our Fireside “Winning in the Cookie-less World: A 4 Step Plan” with Napkyn CEO, Jim Cain and Solution Lead, Joy Brazelle. The Topic In this fireside chat, Jim and Joy discuss the “What, Why, and How of the 4 Step plan data-driven Marketers and Agencies are implementing in […]
June 16, 2021 -
Data-driven marketers & agencies continue to win with data even as the disappearance of cookies accelerates. Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof […]
June 10, 2021 -
One thing leads to another… Sure, a catchy 80’s song, but how does it relate to analytics? There are many, many ways. But probably the most relevant, recent example is the evolution of counting hits to counting events. A bit of (boring) history. Back in the day when web analytics were based on analyzing web […]
May 31, 2021 -
Our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” is now available on-demand. This one-hour presentation begins with a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They discuss some of the most important aspects of this broad topic […]
May 27, 2021 -
Often when you hear or read about the evolution of something, it’s framed as a journey (although one company I worked for had an incredibly inappropriate ‘evolution’ slide that lacked any political correctness, and was presented boldly and proudly in sales meetings). Anyhow, back to the journey. Evolution is presented as this scenic journey down […]
May 17, 2021 -
We’re thrilled to announce that our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” now includes a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They’ll discuss some of the most important aspects of this broad topic […]
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