If you’re still reading this series you seem to have bought into my illustration of the problem with why data projects fail in most businesses.  If no one owns data in the way I’ve described in previous posts (see a complete list at the end of this post) then any data initiative will get caught […]

Only 2 days left to register. Don’t miss this live presentation with Napkyn CEO Jim Cain, Wednesday Oct 6 at 2PM Eastern In March of this year, Napkyn Founder & CEO, Jim Cain unveiled The 4 C’s For Executives. A framework he developed over a ten year period working with senior executives across North America […]

‘Optional metrics’ and ‘Drill Down’ features We all see very busy dashboards with multiple tables and dimensions that are hard to comprehend or take any action based on the data you see. I am guilty of building these dashboards myself. You want to show as much valuable data as possible, and the monster is growing. […]

What are two things that are never going away, Alex?  (Well, not any time soon anyway). Note:  Believe it or not, I do actually research (some of) these posts.  That said, some of the ‘facts’ and times are directionally accurate – but may not be precise.  So haters, don’t be fact-checkers. I remember shortly after […]

So, I wrote this over a decade (back when I used to THOROUGHLY research my posts. So much has changed (adios Flash!), but so much has stayed the same! Update 10/8/2010 – Imagine what this will mean if the Microsoft acquisition is real. There’s been no shortage of speculation about the true motive behind Adobe’s […]

Now available on-demand 24×7 Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof against the cookie’s extinction in 2022. In this fireside chat, Napkyn’s CEO […]

Everything Old is New Again: Dealing with Data and Privacy It was the year 2013.  I remember it like it was yesterday (mostly because I’m still stuck in a pandemic time warp). Napkyn was two and a half years old, we’d gone from just me to a small team of 3 and most of our […]

Data-driven marketers & agencies continue to win with data even as the disappearance of cookies accelerates. Data-Driven Marketers & Agencies have taken a proactive approach to the current depreciation, and upcoming disappearance, of the cookie. How? By following a 4-step plan that helps them to understand the impact, fill existing data gaps, and future proof […]