We’re thrilled to announce that our AdTech Privacy Webinar, “What You Need to Know to Continue to Measure Success in a Cookie-less World” now includes a Fireside Chat with Google’s Sharen Phillips, Head of US Channel Sales Partners, and Napkyn CEO, Jim Cain. They’ll discuss some of the most important aspects of this broad topic […]

So today’s ‘morning-ism’ is ‘Hiding in the Crowd.’ I’ve seen this concept in a few articles lately. Although it seemed familiar, when I Googled it, I found this Spiderman reference, which seemed like a good illustration of the whole point of the new privacy changes being implemented by the browsers. (Yes, I can nerdier up an […]

And the Impact to Digital Advertising The third in our AdTech Privacy series, this eGuide describes the existing and upcoming web privacy changes and regulations surrounding the use of cookies. (Cookies are small text files that are set by websites that store visitors’ preferences and activity.) By limiting, blocking cookies, or even, at a minimum, […]

Why?  Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious.  Death Match 2021.  If you are an owner of a channel and responsible for its performance, you need a good defense.  And your best defense, other than a big offense, is your attribution model.  […]

There’s been a lot of talk about the new Google Analytics Property – GA4 (former App + Web) since its first release in Jul. 31st, 2019 and turned officially into GA4 later on. Tutorials, videos, webinars are all over the place with, at least, something new that was not discussed previously. That’s not surprising as […]

Join Napkyn Analytics’ Joy Brazelle on March 25th, at 1:00 PM Eastern for this one-hour webinar and explore GA4’s 4 coolest features when combined with your existing Google Analytics reports:  What’s Covered? 1- Old Meets New – Old answers drive new questions.  Use UA as a launchpad for a deeper dive in GA4 2 – […]