Since its release as free software in 2018, Google Data Studio has constantly updated to include improved and advanced features for digital marketers.    For those who don’t know, Data Studio is a powerful data visualization tool created by Google to help marketers make better decisions with their data. It allows you to create reports and […]

Part Three in this series. Read Part 1 Flashback: Data Analytics Infrastructure 1995-2015 and Part 2 Flash Forward: Data Analytics Infrastructure: 2023 I gave a talk on this subject a couple of months ago to a room of analysts, and I asked for a show of hands of people whose businesses were in the process […]

Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street In the Raw: GA4’s Access Logging API is launching. You can now get a raw log of who’s accessing your property’s data be it via API, UI, or Google integrations. […]

This is a continuation of last week’s post Flashback: Data Analytics Infrastructure: 1995-2015 Big changes started happening several years ago when Apple started making significant changes to their Safari browser to deprecate certain types of third-party and first party cookies. Now Google has said, in 2023 their browsers will also move towards a cookieless world.  […]

Third-party cookies have been a hot topic for the past two years, mainly because they’re being eliminated from the scene after playing a tremendous role in digital marketing for years.  Before that, several controversies surrounding a small text file made it to the news, but nothing shook up marketers as much as the announcement of […]

Part 1 of a series based on my talk at the 2022 Marketing Analyics Summit. Watch the video or read the transcript below. Transcript Let us go back to 1995. Will Smith is still cool, e-commerce is a thing, albeit a brand new thing, and larger businesses are starting to buy, and invest into their […]

Ever since Google announced that it’d be joining the list of browsers ditching third-party cookies, there have been various speculations and misunderstandings in the digital marketing space.  And why wouldn’t there be?  Cookie deprecation is a HUGE change for advertisers who rely on third-party data to inform their decisions about the target market and create […]

This on-demand webinar is a reprise of a talk Napkyn Founder and Chief Innovation Officer Jim Cain gave at the 2022 Marketing Analytics Summit. Changes in digital marketing are no longer periodic, they’re cyclical.  Development of infrastructure excellence in four critical areas creates competitive advantages and ensures your business is future-proof in the way data […]

Recently, Google brought senior marketers & agency leaders together to discuss priorities, challenges, goals, & product roadmaps. This is what we heard: Google is investing heavily into knowledge & computing advancements AI & Multimodality: Multisearch with text, image, & camera to inform results. Ambient Computing: Seamless experiences across every device. OS, etc. AR: Google Lens […]