As regulations like GDPR and CCPA, and the increase in customer sentiment usher in a new era of data privacy, third-party data is quickly becoming antiquated. Browsers are already restricting third-party cookies to protect user information and in the future they’ll be banned altogether.  To remain compliant and create meaningful connections with consumers at scale […]

As data analytics become more important for businesses and organizations, it is essential to have a strong foundation in place to ensure your analytics are both compliant with current regulations, and able to grow alongside your business’s goals.  But there’s a third quality essential to a strong foundation – one that’s often overlooked – and […]

Last December, Google rebranded “Google Data Studio” to “Looker Studio” after acquiring Looker earlier in February 2021. Looker and Looker Studio are both Google tools with a lot in common. They are both strong BI solutions that provide data analytics, integration, and visualization to assist enterprises in overcoming business challenges.  Let’s start by taking a […]

As digital marketers, we need to both understand our data, and use it wisely. One of the most effective ways of doing this is by leveraging first party data. This data is collected directly from your audience, giving it a higher degree of accuracy and trustworthiness than third-party data. With the right approach, it can […]

As the world of digital advertising evolves, it is becoming increasingly important for marketers to stay ahead of the curve while also ensuring customers get what they want without having their privacy violated.  One of the most important things customers consider when buying from a company is whether the brand will offer them a personalized […]

Welcome to the November edition of our monthly newsletter, filled with the latest GA4 news and updates data-driven organizations need to be aware of. GA4 Word on the Street There’s No Place Like Home: Originally previewed at Google Marketing Live and available to all advertisers as of Oct. 27, the new GA4 home page is […]

Google has introduced an innovative, privacy-compliant solution for publishers and advertisers who are concerned about retargeting and the effectiveness of their ads now that third-party data is going away.  The new Publisher Advertiser Identity Reconciliation (PAIR) system allows you to reconcile first-party data and share information about users WITHOUT revealing their identities – the perfect […]

Do you realize how third-party cookie deprecation can affect your advertising performance? You could lose $10 billion in revenue because of the limited ad customization options you’d be left with. Google also suspects that publishers will deprive themselves of 50-70% of their profits if they don’t adopt an alternative approach to advertising data collection – […]

Since its release as free software in 2018, Google Data Studio has constantly updated to include improved and advanced features for digital marketers.    For those who don’t know, Data Studio is a powerful data visualization tool created by Google to help marketers make better decisions with their data. It allows you to create reports and […]