Join Napkyn Analytics’ Joy Brazelle on March 25th, at 1:00 PM Eastern for this one-hour webinar and explore GA4’s 4 coolest features when combined with your existing Google Analytics reports:  What’s Covered? 1- Old Meets New – Old answers drive new questions.  Use UA as a launchpad for a deeper dive in GA4 2 – […]

As organizations are under increasing pressure to provide enhanced digital experiences, investment in updates, upgrades, and redesigns to site content is also ramping up to achieve success and competitive differentiation.  Measuring the impact of these changes requires a consistent measurement strategy. A good measurement strategy needs time.  Time to review the details of changes being […]

How to deploy your GA4 tags, using your Universal Analytics dataLayer schema It’s been a busy few months, and this post is looong overdue.  By now there are many resources on ecommerce implementation for GA4, but I wanted to finish up this series of posts regardless.  So, welcome to Part 3 of Tagging for Ecommerce […]

GA4 fun today! It is so easy to update your basic tagging settings (well, once you know where they are). From the Property Settings section in the Admin page of your GA4 account, select Data Streams and click the stream you want to update. Scroll down and select Additional Settings. We’re not talking about the […]

Every website is based on information a user (owner) or company put together in order to sell products, services, or to share knowledge. It usually starts with an idea, moves to a drawing board, then to a wireframe, to a coding process, and finally, a website. But that’s not the end. New pages will invariably […]

Google Tag Manager (GTM) can have many applications and it can save you a lot of headaches when properly utilized. From a single place to add all the necessary scripts, to site performance and user advantages, GTM can help developers and marketers from all sides. However, a specific structure that is only available within GTM360 […]