Katerina Naddaf


As an Analyst at Napkyn Analytics, Katerina works with our largest customers to help them understand the performance of their marketing efforts and ecommerce stores.

Posts by Katerina Naddaf

By Katerina Naddaf and Ed Finn In my three years working in the analytics space, a common theme I see among our clients is the divide between Finance, IT, UX, and Marketing teams on the use of web data for decision making. Everyone trusts their own numbers, above all others. So how do we align […]

Every Black Friday, the analyst team (myself included) huddles in a room to monitor the online performance of our clients’ busiest shopping day of the year. The day is dedicated to keeping an eye on the data as it becomes available in Google Analytics (GA) to uncover where clients are exceeding or falling behind based […]