Jim Cain

Posts by Jim Cain

Perception is reality about water on Blog Action Day

by Jim Cain

We spend most of our time at Napkyn global headquarters helping people make sense of the web component of their business.  It’s powerful, it’s fun (at least we think so), and it has a huge impact. We love using data to create a real picture of something intangible.  Looking at the numbers around safe drinking […]

Web Analyst Code of Ethics: Good for business.

by Jim Cain

I am getting most of my research done now while I rock the baby to sleep every night.  He’s not much of a sleeper so I am getting a LOT of work done. Last night something in particular jumped out at me that could be the most interesting piece of industry news I have read […]

Managing Limitations: A Brief History of Web Analytics

by Jim Cain

Web Analytics, while still very much an emerging discipline, is constantly under intense scrutiny by its practitioners. Not surprising, since the entire goal of the space is about clear understanding and continuous improvement. In the early 90s, web analytics was not a marketing activity. Rather it was about technical performance of the website, and the […]

E-tailers Against Hunger kicks off this fall

by Jim Cain

I am working on the follow up post to the Moore’s Law piece, but in the interim I wanted to write a brief post to ask a quick few questions: Are you an online retailer? Do you want to grow your conversion rate? Do you use PayPal? Do you want to help starving children? Nuff […]

Moore’s Law and eCommerce Conversion rates

by Jim Cain

We had a great time at the Internet Retailer conference in Chicago last week. It’s always great to get some face-time with our customers and partners, look at new business opportunities, and see what kinds of technologies are coming down the pipe. There were over 500 exhibitors this year at IRCE, and apart from some […]

Forget web analytics – being a web analyst is hard

by Jim Cain

I have been stewing all week over a great blog post I read by Evan LaPointe, a digital marketer out of Atlanta. The post was entitled “I don’t want an analytics job”, and it seems to carry over the same feelings and themes of an earlier post he wrote called “Web Analytics Sucks, and it’s […]

Don’t let your thesaurus eat your leads

by Jim Cain

We don’t claim to be a copywriting company. We let each client’s data guide the recommendations we make on their digital business and optimization strategy. That said, we fully appreciate the importance of good copy in the persuasion/conversion process, and there is no place worse for brutal copy than B2B. Tell me what you do or […]

Sentinel pages, part deux

by Jim Cain

So let’s think about ways to apply the concept of the ‘Sentinel page’ to your business. First, think about the biggest group of mostly irrelevant traffic you have. By this I mean a segment of visitors that either cannot or most likely will not convert, either because it is not possible or because your site […]

Use ‘Sentinel’ pages to separate wheat from chaff

by Jim Cain

I have never had a client call where I didn’t learn something new and interesting. As the digital analyst, we end up in an interesting intersection in a client’s staff and vendor ecosystem where we get to see and talk about everything that happens online. We are monitoring the effects of detailed traffic generation initiatives, […]

Magnifying Glasses, Microscopes and Web Analytics

by Jim Cain

We have been talking to and working with a lot of companies this year for web analytics, and an interesting trend has been emerging with the executives that we are dealing with. Most digital decision makers we talk to either want to have Napkyn deliver ‘magnifying glass’ focused consulting on a few critical business metrics […]