Erik L'Abbe

Posts by Erik L'Abbe

Mobile Commerce Hype and the Importance of Data

by Erik L'Abbe

As more and more websites develop mobile platforms, an analyst can’t help but wonder about the rationale behind the initiative. Does a mobile site just seem like the way to go, or does the data sing improved conversion rates? The advantages of mobile platforms should not be ignored. The ability to simplify user engagement while […]