Data For Marketing: What’s Next? Ottawa Keynote & Cocktail Reception With Jim Sterne, Sept 25, 2018
September 5, 2018 -
What’s next in how the world’s leading marketers use data to compete?
We are thrilled to announce on Sept 25 we will be presenting an exclusive keynote and reception at Ottawa’s beautiful Orange Art Gallery with Jim Sterne, Digital Analytics Association Co-Founder and Board Chair Emeritus, and internationally celebrated speaker, consultant, and author on big data and analytics.
Hosted by Napkyn Analytics, and proudly sponsored by Google, Pythian, the Digital Analytics Association, Carleton University’s Institute for Data Science, and the Telfer School of Management this is a discussion on the future of advanced analytics, machine learning, big data, and artificial intelligence’s use in marketing that you don’t want to miss.
As a sponsored event, all ticket proceeds will go to the Parkdale Food Center to help support their mission to build healthier, more connected neighbours and neighbourhoods through good food, innovative community partnerships, and by challenging inequalities in order to create lasting impacts.
Agenda For Sept 25, 2018
- 5:30-6:15pm – Cocktails, hors d’oeuvres, and networking (enjoy a selection of beverages, pulled pork tacos, jackfruit, hickory smoked briscuit, St Albert cheeses, fine cured meats, and more from celebrated caterer Meatings Barbecue)
- 6:15-6:30pm – Opening presentation by Jim Cain, CEO, Napkyn Analytics – From Analytics To Customer Data Platforms: User-Centered Measurement Grows Up At The Enterprise
- 6:45pm-7:30 – Keynote presentation by Jim Sterne – Intro To Artificial Intelligence For Marketing: What It’s Good At And What It’s Good For
- 7:30-9pm – Cocktails, hors d’oeuvres, and networking
Marketers at today’s enterprises are using advanced digital analytics and other data-driven methods to inform and drive much of their decision making and capabilities – from brand and product promotion, through marketplace positioning and pricing optimization. Right now, user-centric data collection and analysis that is both cross-device and omni-channel is becoming a common practice among leading marketing teams, and the ability to drive personalized customer experiences is starting to move from blue sky to bottom line.
If you consider the rapid pace of evolution in the ways enterprises are using data, you don’t need to look far into the future to see what’s to come. Marketing teams continue to find new and innovative ways to use data to reach their customers, be more relevant in the moment, uncover new insights, and be more efficient in their investments, while the most sophisticated data analysis teams examine the potential of machine learning, artificial intelligence, and data science to leverage big data to gain a competitive edge.
Are you an analytics and marketing professional? Looking to break into the industry?
Learn more about the amazing work of the Parkdale Food Center.