The Intersection of Digital Analytics and Data Science: An Introduction (Video)
November 30, 2017 -
The evolution of analytics technology has allowed the web to become a significant source of digital data for marketing decision making. But with the rise of cloud technology, this digital data is increasingly being used beyond the marketing department as the source for traditional business decision making, from supply chain to the sales cycle and even human resourcing.
Recently, Jim Cain (CEO) and Colin Temple (Director of Analytics Solutions) presented on this subject to a sold out room at Carleton University for their Data Science Distinguished Speaker series. For those who couldn’t attend in person, here is a recording of the session. Here, Jim and Colin break down the history of digital analytics, the current state of industry best practice for digital data analysis and analytics technology infrastructure, and share real world use cases for best-in-class applications.