Featured Insight
Key Differences between GA4 360 & GA4 Standard
The choice depends on various factors: Business size, budget considerations, and your specific needs for data collection and analysis.
insights
Browse our collection of resources
- All insight types
- Videos
- Press Releases
- Videos
- Press Releases
- Videos
- Videos
- Newsletters
- Newsletters
- Newsletters
- Newsletters
- Newsletters
- Newsletters
- Newsletters
- Newsletters
- All
- Google Analytics 4
- Thought leadership
- News
- GMP
- Data Science
- Best Practices
- Implementation
- Media
- First Party Data
- Privacy
Featured Insights
All Insights
November GA4 & Google Updates
Working with Discount Prices in GA4
Key Differences between GA4 360 & GA4 Standard
What’s new in GA4: Import Conversions Recommendations
Experience the Freedom: GA4 Provides Marketers with Conversion Credit Flexibility in Google Ads
Parting is Such Sweet Sorrow: 4 Days Until UA Sunset
Ultimate Guide to Recommendations in GA4
New in GA4: Business Objectives Collection
GA4 How To: Set Up Scroll Depth Tracking
Napkyn Newsletter March 2023
What’s New in GA4: Increased Number of Properties and Sub-Properties
3 First-Party Data Activation Trends You Need to Know About
New in GA4 & Google Ads: User Access Management for Analytics Features in Google Ads
How to Enable & Implement Consent Mode in GA4
Improved Search for Properties and Accounts in Google Analytics 4
Webinar Alert: How to Identify and Leverage First-Party Data
Napkyn Newsletter: January 2023
Demystifying First-Party Data & First-Party Data Strategies
GA4: A Critical First Party Data Building Block
New! Google Analytics 4 Landing Page Report
Everything You Need to Know to Recreate Universal Analytics Audiences in GA4
GA4 (Holiday) Roundup - Volume 6
GA4 Monthly Roundup Volume 5
Introducing New Date and Hour Dimensions in Google Analytics 4
Recommended Events in GA4
Making Your Data Actionable: GA4 Integrations for Insights and Media Activation
Predictive Audiences in GA4 Part 4
September & October GA4 Updates and What They Mean for Digital Marketers
Everything You Need to Know (so far) About Google's Consent Mode
GA4 Monthly Roundup Volume 4
Predictive Audiences in GA4 Part 3
Preparing for the Phase-out of Advertising Cookies: 4 Alternatives You Need to Know About
Predictive Audiences in GA4 Part 2
Transitioning from UA to GA4: A 6-Step Guide
Data Sampling in GA4: Everything You Need to Know
Predictive Audiences in GA4 Part 1
GA4 Monthly Roundup - Volume 3
Improvements to Data-Driven Attribution in GA4: What Marketers Must Know
Preparing for Transition to GA4: Why Evaluating Your Current Measurement Strategy Should Be Your First Step
GA4 Monthly Roundup - Volume 2
Top 4 Misconceptions about Cookie Deprecation
Ultimate Guide to GA4’s Segment Overlap Report
June and July 2022 GA4 Updates and What They Mean for Digital Marketers
GA4 Monthly Roundup
Marketing With GA4: 6 Tips for More Efficient Data Analysis
Unleashing the Power of Data Driven Attribution in GA4
What Google Wants You to Know Right Now
10 Reasons You Need At Least 12 Months of Historical Data before UA360 Sunset
What's New in GA4: A Round Up of the Latest Updates From Google
7 Ways Google Analytics 4 Will Change How You Measure
A GA4 Transition Timeline: Are You Ready?
Napkyn Announces New Line of Google Analytics 4 (GA4) Transition Services
Data Analytics: Changes Are Coming, Are You Ready?
Google’s UA360 Sunset Announcement: Answers to FAQs
Google Announces Sunset of Google UA/360 - What You Need to Know, What You Need to Do
FloC’ing To the Topic? An Analyst’s Take on Google’s New Attempt at a ‘Cookieless World’
Current State: Privacy and Changing Regulations
The New Normal: Data Driven Attribution (DDA) in GA4
Attribution, Incrementality, and Impact
Realtime Reports in Google Analytics 4
Heuristics! Heuristics! Heuristics!
GA4 & Attribution: Turn Your Old Thinking On Its Head
Why You Should Customize Default Reports in GA4
eGuides & Datasheets
Download this ultimate guide to measuring conversion pregress with predictive audiences in GA4.
UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking.
Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.
20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.
Videos
How To Use a Secondary Dimension in GA4
Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright.
4 Hats to a World-Class Data Marketing Program
In this presentation, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.
How to Identify & Leverage First Party Data
The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights.
First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to better connect with prospects and customers.
Data is a 4 Letter Word
In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?
In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.
AdTech Privacy: How to Measure Success in a Cookie-less World
What do you need to know about measuring success in a cookie-less world?
This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.
The 4 C's of Data for Executives: Create, Connect, Control, Commercialize
Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.
Self Assements
Lorem Ipsum Dolor
After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!
Lorem Ipsum Dolor
After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!
Latest Articles
November GA4 & Google Updates
Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
October GA4 & Google Updates
Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
What is Connected TV and Why Every Top Marketer Needs to Know About it
The everyday person turning on their television likely isn’t putting too much thought into the mechanics behind how it’s all delivered to them beyond...