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Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Best Practices Google Analytics 4 Thought leadership
Trisha Patel & Lisa Ying May 14, 2024
Best Practices Google Analytics 4 Thought leadership
Ricardo Cristofolini May 7, 2024
Best Practices Google Analytics 4 Thought leadership
Ayush Talati April 25, 2024
Best Practices Google Analytics 4 Thought leadership
Ricardo Cristofolini April 10, 2024
In March 20 Google Analytics 4 News Thought leadership
Monika Boldak March 22, 2024
Best Practices Google Analytics 4 Thought leadership
Ketul Dave, Senior Implementation Specialist March 21, 2024
Step by Step Guide: How to Enable & Implement Consent Mode in GA4 (2024 Update) Best Practices Google Analytics 4 Thought leadership
Ketul Dave, Senior Implementation Specialist March 20, 2024
Best Practices Google Analytics 4 Thought leadership
Monika Boldak March 13, 2024
Best Practices Google Analytics 4 Thought leadership

February GA4 & Google Updates

Get Started with Advertising Use the Advertising section in your Google Analytics 4 property to get more insight into your most important user...
Ricardo Cristofolini March 4, 2024
Best Practices Google Analytics 4 News Thought leadership

Preserving Historical Data From Universal Analytics: Strategies and Limitations

In the rapidly evolving landscape of digital analytics, the preservation of historical data from Universal Analytics is paramount for organizations...
Shreya Banker, Data Scientist February 29, 2024
Best Practices Google Analytics 4 News Thought leadership

Navigating the Digital Landscape: Google's Consent Mode Implementation Guide and the March 2024 Enforcement

Understanding Google Consent Mode: Google Consent Mode is a powerful tool designed to tackle the challenges posed by evolving privacy regulations...
Monika Boldak & Ricardo Cristofolini February 12, 2024
Best Practices Google Analytics 4 Thought leadership

January GA4 & Google Updates

Key Product Changes for Existing Consent Mode in 2024
Ricardo Cristofolini February 7, 2024
Best Practices Google Analytics 4 Implementation News Thought leadership

GA4: Migration ≠ Adoption

Marketers bring quality, privacy-first experiences to their customers and valuable returns to their stakeholders. Understanding brand interactions...
Chris Wright January 22, 2024
Best Practices Google Analytics 4 Thought leadership

December GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
Ricardo Cristofolini January 3, 2024
Best Practices Google Analytics 4 Thought leadership

November GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
Monika Boldak December 8, 2023
Best Practices Google Analytics 4

Working with Discount Prices in GA4

A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...
Rob English September 7, 2023
Google Analytics 4 Thought leadership
Napkyn July 13, 2023
GMP Google Analytics 4

What’s new in GA4: Import Conversions Recommendations

July 5, 2023 If you've linked a Google Ads account, you may now see a recommendation to import your web and app conversions from Google Analytics 4...
Napkyn July 5, 2023
Google Analytics 4 Media

Experience the Freedom: GA4 Provides Marketers with Conversion Credit Flexibility in Google Ads

June 29, 2023 New feature allows advertisers to track the exact channel that led to conversion, improving campaign effectiveness measurement. Google...
Napkyn June 29, 2023
GMP Google Analytics 4

Parting is Such Sweet Sorrow: 4 Days Until UA Sunset

June 27, 2023 Attention all Universal Analytics users: The sun is setting on this platform, and it's time (past time, really) to make the switch to...
Napkyn June 27, 2023
Google Analytics 4

Ultimate Guide to Recommendations in GA4

June 16, 2023 Most of us have started using a new tool, software or hardware and quickly realized we didn’t know where to start. It may be because...
Ricardo Cristofolini June 15, 2023
Google Analytics 4

New in GA4: Business Objectives Collection

June 8, 2023 With the newest update to GA4, marketers and analysts can now access personalized reports that provide valuable insights specifically...
Napkyn June 8, 2023
Best Practices Google Analytics 4

GA4 How To: Set Up Scroll Depth Tracking

June 6, 2023 If you’re already using Google Analytics 4 (GA4) you undoubtedly know it includes, among other things, a default built-in scroll...
Ricardo Cristofolini June 6, 2023
Videos Google Analytics 4
Chris Wright May 25, 2023
Press Releases Google Analytics 4
Napkyn May 23, 2023
Videos Google Analytics 4
Napkyn May 11, 2023
Press Releases Google Analytics 4
Napkyn May 8, 2023
Videos Google Analytics 4
Napkyn May 5, 2023
Videos Google Analytics 4
Napkyn April 26, 2023
Google Analytics 4
Napkyn April 25, 2023
Google Analytics 4 News
Napkyn April 14, 2023
Google Analytics 4 News
Napkyn April 14, 2023
Newsletters Data Activation First Party Data Google Analytics 4 News
Napkyn April 14, 2023
Best Practices Google Analytics 4 News
Napkyn April 14, 2023
Google Analytics 4
Napkyn March 27, 2023
First Party Data Google Analytics 4 Thought leadership

3 First-Party Data Activation Trends You Need to Know About

March 18, 2023 - Data Activation is revolutionizing online marketing by unlocking the value of data to craft compelling experiences for customers....
Nick Bennett March 20, 2023
Google Analytics 4

New in GA4 & Google Ads: User Access Management for Analytics Features in Google Ads

March 6, 2023 - In the near future, Google Ads will be equipped with a powerful new feature – Google Analytics 4 Audience Builder. By enabling...
Napkyn March 6, 2023
Best Practices Data Science Google Analytics 4

How to Enable & Implement Consent Mode in GA4

NAPKYN UPDATE - 03/20/2024 Napkyn has published an updated version of this blog! You can access the most up-to-date information on this topic here.
Shreya Banker, Data Scientist February 22, 2023
Google Analytics 4

Improved Search for Properties and Accounts in Google Analytics 4

February 13, 2023 - Google recently unveiled a new way to make analytic insight more accessible within its GA4 properties. With the addition of an...
Napkyn February 15, 2023
Data Science Google Analytics 4 Thought leadership

Webinar Alert: How to Identify and Leverage First-Party Data

February 8, 2023 - Feb 22 or 1:00 PM REGISTER NOW
Napkyn February 10, 2023
Newsletters Google Analytics 4 News Thought leadership

Napkyn Newsletter: January 2023

February 3, 2023 - This month’s spotlight: First-Party Data
Tara Landry, Director, Marketing February 6, 2023
First Party Data Google Analytics 4 Thought leadership

Demystifying First-Party Data & First-Party Data Strategies

January 31, 2023 - As regulations like GDPR and CCPA, and the increase in customer sentiment usher in a new era of data privacy, third-party data is...
Nick Bennett February 3, 2023
First Party Data Google Analytics 4 Thought leadership

GA4: A Critical First Party Data Building Block

January 24, 2023 - At this point no one should be surprised to hear that third-party cookies are on the way out, and digital privacy is firmly in...
Nick Bennett January 26, 2023
Google Analytics 4

New! Google Analytics 4 Landing Page Report

January 11, 2023 - Last month Google added a new Landing Page Report to GA4, allowing you to easily analyze the impact of your website’s initial...
Napkyn January 12, 2023
GMP Google Analytics 4 Implementation

Everything You Need to Know to Recreate Universal Analytics Audiences in GA4

January 9, 2023 - Google has released a new audience migration tool for GA4 – theGA4 Migrator for Google Analytics.A Google Sheets add-on that...
Napkyn January 9, 2023
Newsletters Google Analytics 4 News

GA4 (Holiday) Roundup - Volume 6

December 19, 2022 - Welcome to the December, holiday focused edition of our monthly newsletter. In addition to the regular GA4 centric news and...
Tara Landry, Director, Marketing December 31, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup Volume 5

November 22, 2022 - Welcome to the November edition of our monthly newsletter, filled with the latest GA4 news and updates data-driven organizations...
Tara Landry, Director, Marketing November 23, 2022
Google Analytics 4

Introducing New Date and Hour Dimensions in Google Analytics 4

November 18, 2022 - Google Analytics offers many useful features for web designers and marketers who need to collect valuable data from users and...
Napkyn November 21, 2022
Google Analytics 4

Recommended Events in GA4

November 16, 2022 - Google Analytics 4 has been a game-changer for marketers seeking better insight into their target audience and to create...
Napkyn November 17, 2022
Google Analytics 4 Media

Making Your Data Actionable: GA4 Integrations for Insights and Media Activation

November 14, 2022 - Google Analytics 4 is perhaps the most powerful marketing tool for insights and media activation available. And, even if you’re...
Napkyn November 14, 2022
Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 4

November 10, 2022 - The following is part 3 in this series, if you need to catch up, here is part 1 part 2 andpart 3or download the complete guide.
Napkyn November 10, 2022
Google Analytics 4

September & October GA4 Updates and What They Mean for Digital Marketers

Google has rolled out many changes to Google Analytics 4 (GA4), between the months of September and October 2022. Here is an overview of each one.
Napkyn November 3, 2022
GMP Google Analytics 4

Everything You Need to Know (so far) About Google's Consent Mode

October 31, 2022 - Google released its “Consent Mode” in September 2020. The tech giant launched this feature to help its search engine continue with...
Napkyn November 1, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup Volume 4

October 26, 2022 - The October edition of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware...
Tara Landry, Director, Marketing October 27, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 3

The following is part 3 in this series, if you need to catch up, here ispart 1andpart 2or download thecomplete guide.
Napkyn October 24, 2022
Google Analytics 4 Privacy Thought leadership

Preparing for the Phase-out of Advertising Cookies: 4 Alternatives You Need to Know About

Do you realize how third-party cookie deprecation can affect your advertising performance?
Napkyn October 20, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 2

In today’s post we’re going to look at the prerequisites required to apply predictive audiences.
Napkyn October 13, 2022
Best Practices GMP Google Analytics 4

Transitioning from UA to GA4: A 6-Step Guide

Since Google plans to replace Universal Analytics (UA) with Google Analytics (GA4) in July 2023, you may think you have plenty of time to make the...
Napkyn October 12, 2022
Google Analytics 4 Thought leadership

Data Sampling in GA4: Everything You Need to Know

Data analysts and digital marketers preparing to leave UA have tons of questions about data sampling in GA4, wondering if they’ll face similar...
Napkyn October 7, 2022
Best Practices Data Science Google Analytics 4

Predictive Audiences in GA4 Part 1

One of the most exciting new features for marketers in GA4 is predictive modeling and with it, the ability to build predictive audiences. So what is...
Napkyn October 7, 2022
Newsletters GMP Google Analytics 4 Implementation

GA4 Monthly Roundup - Volume 3

Volume 3 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Napkyn September 19, 2022
Google Analytics 4 Thought leadership

Improvements to Data-Driven Attribution in GA4: What Marketers Must Know

On August 16, 2022, Google announced changes to its Data-Driven Attribution model to improve its accuracy. The new model, will be more accurate for...
Napkyn September 8, 2022
Google Analytics 4

Preparing for Transition to GA4: Why Evaluating Your Current Measurement Strategy Should Be Your First Step

If you’re like most organizations, you’re gearing up for the transition to GA4 (if you’re not, you should be!) But there’s an important step first...
Napkyn September 6, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup - Volume 2

Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing August 22, 2022
Google Analytics 4 Privacy Thought leadership

Top 4 Misconceptions about Cookie Deprecation

Ever since Google announced that it’d be joining the list of browsers ditching third-party cookies, there have been various speculations and...
Napkyn August 8, 2022
Google Analytics 4 Implementation Thought leadership

Ultimate Guide to GA4’s Segment Overlap Report

Stretching the capabilities of Google Analytics, GA4 has introduced analysts and digital marketers to a whole new realm of reporting and...
Tara Landry, Director, Marketing August 2, 2022
Google Analytics 4 Implementation News Thought leadership

June and July 2022 GA4 Updates and What They Mean for Digital Marketers

After working the world of attribution into a frenzy with the GA4 news, Google continues to introduce new features ahead of the looming transition.
Napkyn July 26, 2022
Newsletters Google Analytics 4 Implementation News Thought leadership

GA4 Monthly Roundup

A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing July 18, 2022
Google Analytics 4 Implementation

Marketing With GA4: 6 Tips for More Efficient Data Analysis

The sky’s the limit when digital marketers have valuable data at their disposal.
Napkyn July 12, 2022
Google Analytics 4 News

Unleashing the Power of Data Driven Attribution in GA4

Google Analytics 4 (GA4) has piqued users’ interest by announcing the availability of Data-Driven Attribution (DDA) for ALL customers.
Napkyn July 5, 2022
Google Analytics 4 News

What Google Wants You to Know Right Now

Recently, Google brought senior marketers & agency leaders together to discuss priorities, challenges, goals, & product roadmaps. This is what we...
Napkyn June 29, 2022
Google Analytics 4

10 Reasons You Need At Least 12 Months of Historical Data before UA360 Sunset

It's been over two months since Google announced the retirement of its Universal Analytics product, UA360. This news came as a shock to many...
Napkyn June 27, 2022
Google Analytics 4 News

What's New in GA4: A Round Up of the Latest Updates From Google

With so much changing in the digital world, it can be hard to keep up. But that’s what makes this such an exciting industry!
Napkyn June 17, 2022
Google Analytics 4

7 Ways Google Analytics 4 Will Change How You Measure

If you’re a business owner feeling a little lost about GA4 adoption, you’re not alone. Many people are confused about what to expect when they make...
Napkyn June 8, 2022
Google Analytics 4

A GA4 Transition Timeline: Are You Ready?

Napkyn, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands successfully...
Napkyn May 25, 2022
Google Analytics 4 News

Napkyn Announces New Line of Google Analytics 4 (GA4) Transition Services

Napkyn, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands successfully...
Napkyn May 11, 2022
Google Analytics 4

Data Analytics: Changes Are Coming, Are You Ready?

There have been some pretty big changes in the world of marketing in the past 20 years, some of the big ones that come to mind are the introduction...
Tara Landry, Director, Marketing May 9, 2022
Google Analytics 4 Implementation

Google’s UA360 Sunset Announcement: Answers to FAQs

Last week’sannouncement by Googlethat UA/GA360 will be sunset on July 1 and October 1, 2023 respectively, has not surprisingly become a trending...
Napkyn March 24, 2022
Google Analytics 4 News

Google Announces Sunset of Google UA/360 - What You Need to Know, What You Need to Do

Today,Google announced timelinesfor when UA/360 will sunset and transition to GA4. Below is a summary and a GA4 Transition Roadmap that proactive...
Napkyn March 16, 2022
Google Analytics 4 Thought leadership

FloC’ing To the Topic? An Analyst’s Take on Google’s New Attempt at a ‘Cookieless World’

As you may have noticed in my last post, some of the predictions we were making about how ‘21 would roll out were wrong, and a big part of that was...
Jim Cain, Founder February 11, 2022
Google Analytics 4 Privacy

Current State: Privacy and Changing Regulations

With the whirlwind of lawsuits and allegations based on recent (and not so recent events), FTC and other government activities, things are getting...
Joy Brazelle February 7, 2022
Google Analytics 4 Thought leadership

The New Normal: Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven...
Joy Brazelle January 27, 2022
Google Analytics 4 Implementation

Attribution, Incrementality, and Impact

Attribution, we’ll keep it simple and look at it from an ecommerce perspective. Attribution is the understanding that people don’t generally see one...
Joy Brazelle January 6, 2022
Google Analytics 4 Implementation

Realtime Reports in Google Analytics 4

Realtime lets you monitor activity on your app or website site as it happens. It lets you see not only how users enter the conversion funnel, but how...
Napkyn November 30, 2021
Google Analytics 4 Implementation

Heuristics! Heuristics! Heuristics!

Heuristics. That’s a good word – a practical way of solving a problem that produces a, potentially not optimal, solution but is good enough based on...
Joy Brazelle November 22, 2021
Google Analytics 4

GA4 & Attribution: Turn Your Old Thinking On Its Head

You hear a lot of mixed reviews about GA4 these days. But one of my favorite things about GA4 is it gives you the opportunity and ability to turn...
Joy Brazelle October 28, 2021
Google Analytics 4 Thought leadership
Kristina Homenuck, Director, Data Solutions August 11, 2021
Google Analytics 4
Kristina Homenuck, Director, Data Solutions April 28, 2021
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

May 20, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

May 20, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

May 20, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

May 20, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!