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Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Featured Insights

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Best Practices Google Analytics 4 Thought leadership

March GA4 & Google Updates

GA4 UI changes for Key Events and Conversions What is changing? At a high level, measurement teams across Google recognize that differences in...
Ricardo Cristofolini April 10, 2024
In March 20 Google Analytics 4 News Thought leadership
Monika Boldak March 22, 2024
Best Practices Google Analytics 4 Thought leadership
Ketul Dave, Senior Implementation Specialist March 21, 2024
Step by Step Guide: How to Enable & Implement Consent Mode in GA4 (2024 Update) Best Practices Google Analytics 4 Thought leadership
Ketul Dave, Senior Implementation Specialist March 20, 2024
Best Practices Google Analytics 4 Thought leadership
Monika Boldak March 13, 2024
Best Practices Google Analytics 4 Thought leadership

February GA4 & Google Updates

Get Started with Advertising Use the Advertising section in your Google Analytics 4 property to get more insight into your most important user...
Ricardo Cristofolini March 4, 2024
Best Practices Google Analytics 4 News Thought leadership

Preserving Historical Data From Universal Analytics: Strategies and Limitations

In the rapidly evolving landscape of digital analytics, the preservation of historical data from Universal Analytics is paramount for organizations...
Shreya Banker, Data Scientist February 29, 2024
Advertising Best Practices Data Activation Thought leadership

How to Navigate Cookie Deprecation: Strategies for Comprehensive User Insights - Part 1

In the evolving landscape of digital marketing, the impending deprecation of third-party cookies presents a significant challenge. However, amidst...
Monika Boldak February 26, 2024
Best Practices Google Analytics 4 News Thought leadership

Navigating the Digital Landscape: Google's Consent Mode Implementation Guide and the March 2024 Enforcement

Understanding Google Consent Mode: Google Consent Mode is a powerful tool designed to tackle the challenges posed by evolving privacy regulations...
Monika Boldak & Ricardo Cristofolini February 12, 2024
Best Practices Google Analytics 4 Thought leadership

January GA4 & Google Updates

Key Product Changes for Existing Consent Mode in 2024
Ricardo Cristofolini February 7, 2024
Advertising Best Practices Measurement Thought leadership
Shreya Banker, Data Scientist II & Hasan Alanam, Data Solutions Manager January 31, 2024
Best Practices Google Analytics 4 Implementation News Thought leadership

GA4: Migration ≠ Adoption

Marketers bring quality, privacy-first experiences to their customers and valuable returns to their stakeholders. Understanding brand interactions...
Chris Wright January 22, 2024
Advertising News Thought leadership

Navigating Third-Party Cookie Deprecation

“Google Is Finally Killing Cookies. Advertisers Still Aren't Ready.”
Jeremy Woodlee January 9, 2024
Best Practices Google Analytics 4 Thought leadership

December GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
Ricardo Cristofolini January 3, 2024
Best Practices Google Analytics 4 Thought leadership

November GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
Monika Boldak December 8, 2023
Google Analytics 4 Thought leadership

Key Differences between GA4 360 & GA4 Standard

When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...
Napkyn July 13, 2023
Videos Best Practices Measurement Thought leadership
Jim Cain, Founder April 14, 2023
Data Activation First Party Data Thought leadership
Nick Bennett April 14, 2023
Data Activation First Party Data Thought leadership
Nick Bennett April 14, 2023
First Party Data Google Analytics 4 Thought leadership

3 First-Party Data Activation Trends You Need to Know About

March 18, 2023 - Data Activation is revolutionizing online marketing by unlocking the value of data to craft compelling experiences for customers....
Nick Bennett March 20, 2023
Thought leadership

Tactical vs Strategic Measurement: What’s the Difference & Why You Should Care

February 16, 2023: Let’s just start with a quick definition.
Jim Cain, Founder February 16, 2023
Data Science Google Analytics 4 Thought leadership

Webinar Alert: How to Identify and Leverage First-Party Data

February 8, 2023 - Feb 22 or 1:00 PM REGISTER NOW
Napkyn February 10, 2023
Newsletters Google Analytics 4 News Thought leadership

Napkyn Newsletter: January 2023

February 3, 2023 - This month’s spotlight: First-Party Data
Tara Landry, Director, Marketing February 6, 2023
First Party Data Google Analytics 4 Thought leadership

Demystifying First-Party Data & First-Party Data Strategies

January 31, 2023 - As regulations like GDPR and CCPA, and the increase in customer sentiment usher in a new era of data privacy, third-party data is...
Nick Bennett February 3, 2023
First Party Data Google Analytics 4 Thought leadership

GA4: A Critical First Party Data Building Block

January 24, 2023 - At this point no one should be surprised to hear that third-party cookies are on the way out, and digital privacy is firmly in...
Nick Bennett January 26, 2023
GMP Thought leadership

5 Key Characteristics of a Solid Analytics Foundation

January 24, 2023 - As data analytics become more important for businesses and organizations, it is essential to have a strong foundation in place to...
Nick Bennett January 25, 2023
Data Science GMP Thought leadership

How Google’s Behavioral Modeling Approach Enhances Consent Mode Accuracy

December 15, 2022 - As the world of digital marketing continues to evolve, staying ahead of the latest trends and technologies is essential to...
Napkyn December 19, 2022
First Party Data GMP Thought leadership

Leveraging First Party Data to Get Closer to Your Audience

December 7, 2022 - As digital marketers, we need to both understand our data, and use it wisely. One of the most effective ways of doing this is by...
Napkyn December 9, 2022
Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 4

November 10, 2022 - The following is part 3 in this series, if you need to catch up, here is part 1 part 2 andpart 3or download the complete guide.
Napkyn November 10, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 3

The following is part 3 in this series, if you need to catch up, here ispart 1andpart 2or download thecomplete guide.
Napkyn October 24, 2022
Google Analytics 4 Privacy Thought leadership

Preparing for the Phase-out of Advertising Cookies: 4 Alternatives You Need to Know About

Do you realize how third-party cookie deprecation can affect your advertising performance?
Napkyn October 20, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 2

In today’s post we’re going to look at the prerequisites required to apply predictive audiences.
Napkyn October 13, 2022
Google Analytics 4 Thought leadership

Data Sampling in GA4: Everything You Need to Know

Data analysts and digital marketers preparing to leave UA have tons of questions about data sampling in GA4, wondering if they’ll face similar...
Napkyn October 7, 2022
Thought leadership

Flash Forward: Data Planning, Not Just Reporting

The last in our Flashback Flash forward series by Jim Cain. For each segment you can watch the video or read the transcript located below.
Jim Cain, Founder September 13, 2022
Google Analytics 4 Thought leadership

Improvements to Data-Driven Attribution in GA4: What Marketers Must Know

On August 16, 2022, Google announced changes to its Data-Driven Attribution model to improve its accuracy. The new model, will be more accurate for...
Napkyn September 8, 2022
Thought leadership

Flashback: HTTPS & The Rise of the Tag Management System

Part Three in this series. Read Part 1Flashback: Data Analytics Infrastructure 1995-2015and Part 2Flash Forward: Data Analytics Infrastructure:...
Jim Cain, Founder August 29, 2022
Thought leadership

Flash Forward: Data Analytics Infrastructure 2023

This is a continuation of last week’s postFlashback: Data Analytics Infrastructure: 1995-2015 Big changes started happening several years ago when...
Jim Cain, Founder August 18, 2022
Thought leadership

Flashback: Data Analytics Infrastructure 1995-2015

Part 1 of a series based on my talk at the 2022 Marketing Analytics Summit. Watch the video or read the transcript below.
Jim Cain, Founder August 11, 2022
Google Analytics 4 Privacy Thought leadership

Top 4 Misconceptions about Cookie Deprecation

Ever since Google announced that it’d be joining the list of browsers ditching third-party cookies, there have been various speculations and...
Napkyn August 8, 2022
Google Analytics 4 Implementation Thought leadership

Ultimate Guide to GA4’s Segment Overlap Report

Stretching the capabilities of Google Analytics, GA4 has introduced analysts and digital marketers to a whole new realm of reporting and...
Tara Landry, Director, Marketing August 2, 2022
News Privacy Thought leadership

On Demand: Changes - Turn and Face the Digital Marketing Strange

This on-demand webinar is a reprise of a talk Napkyn Founder and Chief Innovation Officer Jim Cain gave at the 2022 Marketing Analytics Summit.
Napkyn July 28, 2022
Google Analytics 4 Implementation News Thought leadership

June and July 2022 GA4 Updates and What They Mean for Digital Marketers

After working the world of attribution into a frenzy with the GA4 news, Google continues to introduce new features ahead of the looming transition.
Napkyn July 26, 2022
Newsletters Google Analytics 4 Implementation News Thought leadership

GA4 Monthly Roundup

A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing July 18, 2022
Privacy Thought leadership

Is Privacy-First Data-Driven Marketing an Oxymoron?

In a world where data is king, it’s no surprise that marketing has become increasingly data-driven. However, as businesses strive to become more...
Napkyn June 14, 2022
Thought leadership

Data Disruption: What You Should REALLY Be Worried About

There are a lot of things happening right now that have a lot of people worried: GA4, the end of current GA, using or not using GA in Europe, the...
Jim Cain, Founder May 2, 2022
Thought leadership

Superior Executive Intelligence for Superior Executive Decisions

Executives at large organizations know the value of data in making informed business decisions.
Napkyn April 15, 2022
Google Analytics 4 Thought leadership

FloC’ing To the Topic? An Analyst’s Take on Google’s New Attempt at a ‘Cookieless World’

As you may have noticed in my last post, some of the predictions we were making about how ‘21 would roll out were wrong, and a big part of that was...
Jim Cain, Founder February 11, 2022
Google Analytics 4 Thought leadership

The New Normal: Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven...
Joy Brazelle January 27, 2022
Thought leadership

Current State: Surveillance Advertising

I suspect we are going to see many more terms like surveillance advertising in the future as non-tech savvy folks have a say in what should be fair...
Joy Brazelle January 25, 2022
Thought leadership

Data Analytics: Five Predictions for 2022 in Songs

This, as most things do, seemed like a very funny way to think about what we may expect in 2022.
Joy Brazelle January 17, 2022
Thought leadership

The Past and the Future of Marketing & Advertising: The Perfect Storm

I came across this article over the weekend, ‘Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo'.
Joy Brazelle December 3, 2021
Media Thought leadership

The Dingo Ate My Baby (Ok, Actually: Automation Stole My Paid Search Campaigns)

So, let’s not go back to the beginning of (PPC) time – but it is quite fascinating, in case you want a little trip down Wikipedia memory lane –...
Joy Brazelle November 8, 2021
Thought leadership

GMP Women in Tech: Own Your Truth Event

Yesterday, I attended the GMP’s 13th Women in Tech (#RealTalk) “Own Your Truth event to promote women empowerment & diversity across the industry. It...
Tara Landry, Director, Marketing November 5, 2021
Data Science News Thought leadership

Why Every Side Should Want Log-Level Data

I’ve been feeling a little reminiscent lately, so I thought I’d dust off a post I wrote a year ago. I hope you enjoy it!
Joy Brazelle October 25, 2021
Thought leadership

The Four C’s: Defining an Owner for Data-Driven Initiatives

If you’re still reading this series you seem to have bought into my illustration of the problem with why data projects fail in most businesses.
Jim Cain, Founder October 18, 2021
Videos Thought leadership

On-Demand: Data Is a Four Letter Word

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create...
Tara Landry, Director, Marketing October 12, 2021
Data Science Thought leadership

Webinar Reminder: Data Is a Four Letter Word

Only 2 days left to register. Don’t miss this live presentation with Napkyn CEO Jim Cain, Wednesday Oct 6 at 2PM Eastern.
Napkyn October 4, 2021
Thought leadership

Love (for Data) Will Tear Us Apart: Part 2

If you missed Part 1 you can read it here. In Part 1 of this post I talked about the battle around data that is occurring between departments in...
Jim Cain, Founder September 30, 2021
Thought leadership

Love (for Data) Will Tear Us Apart

Part 1: A 4 Cs Prologue
Jim Cain, Founder September 23, 2021
Data Science Thought leadership

Webinar Alert: Data Is a Four Letter Word

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create...
Napkyn September 21, 2021
Press Releases News Thought leadership
Napkyn September 15, 2021
Thought leadership

How to Declutter your Data Studio Report

‘Optional metrics’ and ‘Drill Down’ features
Kristina Homenuck, Director, Data Solutions September 14, 2021
Press Releases Thought leadership

Napkyn To Speak at Measure Summit 2021

‘Napkyn Chief Executive Officer, Jim Cain, to present at Measure Summit 2021, September 28, 2021 – October 1, 2021.
Napkyn September 9, 2021
Videos Thought leadership

On-demand: All Things Attribution in GA4

With GA4 near ‘road readiness,’ Napkyn wants to help you understand what attribution in 2021 looks like.
Napkyn August 25, 2021
Data Science Thought leadership

Recording: Marketing Analytics and Data Science Presents – Ask the Experts

Did you miss the MADS “Ask the Experts” pre-conference webinar that aired live on August 18th?
Napkyn August 20, 2021
Data Science Thought leadership

Napkyn To Speak at Marketing Analytics and Data Science (MADS) 2021

Napkyn Chief Executive Officer, Jim Cain, to present at MADS 2021, October 25th, 2021.
Napkyn August 17, 2021
Data Science Thought leadership

This Week’s Webinars

Napkyn has two complimentary webinars this week, please join us for one, or both! Space is limited so please register today.
Napkyn August 12, 2021
Google Analytics 4 Thought leadership
Kristina Homenuck, Director, Data Solutions August 11, 2021
Thought leadership

End of SEO End of Third-Party Data

It was the year 2013. I remember it like it was yesterday (mostly because I'm still stuck in a pandemic time warp). Napkyn was two and a half years...
Jim Cain, Founder June 22, 2021
Thought leadership

WA+CS A Match Made in Heaven

Originally I had thought about the title, ‘Why Customer Service teamsNEEDWeb Analytics and Why Web Analytics teamsNEEDthe Customer Service team’....
Joy Brazelle February 10, 2021
Thought leadership

Alfred, Robin and How to Be a Great Analyst

Recently, I came across some blog posts I’d written in 2011, it was a bit like opening a 10-year-old time capsule. Some of the topics were no longer...
Jim Cain, Founder January 4, 2021
Thought leadership

Best Practices for Analyst Augmentation

According to a recent report from NewVantage Partners, “Big Data and AI Executive Survey 2019. 87.8% of respondents report a greater urgency to...
Tara Landry, Director, Marketing October 20, 2020
Thought leadership

Top 5 Benefits of an Analyst On Demand Service

Enterprise marketing leaders know the impact a dedicated analytics department can bring to an organization. Their data analysts allow them to move...
Tara Landry, Director, Marketing September 22, 2020
Thought leadership

Storytelling with Data: Keeping it Nonfiction

The best analysts, marketers, and business people today present analyses and answer questions by crafting a narrative that explains the data. Telling...
Napkyn July 19, 2019
Thought leadership

Napkyn Partners With ObservePoint For Tag Governance That Scales

The Napkyn team spent some quality time online with our partnerObservePointon Thursday to attend theirMobile Analytics Summit, a day of hugely...
Napkyn June 26, 2017
Thought leadership

Using an Analyst For Fun and Profit: Vendor/Campaign Auditing

Many times when I talk to an organization that has dedicated analysis, I am blown away by how underutilized they are.
Jim Cain, Founder November 12, 2012
Thought leadership

Earning the Right to Be Awesome: The Hardest Part of Web Analytics

Last Friday, a photographer came by the office to take a professional head shot of me: I need to send it to eMetrics for my speakers bio. It turns...
Jim Cain, Founder March 7, 2011
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

April 21, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

April 21, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

April 21, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

April 21, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Latest Articles

March GA4 & Google Updates

GA4 UI changes for Key Events and Conversions

What is changing?

At a high level, measurement teams across Google recognize that differences in...

Ricardo Cristofolini April 10, 2024
Ketul Dave, Senior Implementation Specialist March 21, 2024