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Key Differences between GA4 360 & GA4 Standard
The choice depends on various factors: Business size, budget considerations, and your specific needs for data collection and analysis.
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Featured Insights
All Insights
Key Differences between GA4 360 & GA4 Standard
Debunking First-Party Data Activation Myths
6 Key Phases of Successful First-Party Data Activation
3 First-Party Data Activation Trends You Need to Know About
Tactical vs Strategic Measurement: What’s the Difference & Why You Should Care
Webinar Alert: How to Identify and Leverage First-Party Data
Napkyn Newsletter: January 2023
Demystifying First-Party Data & First-Party Data Strategies
GA4: A Critical First Party Data Building Block
5 Key Characteristics of a Solid Analytics Foundation
How Google’s Behavioral Modeling Approach Enhances Consent Mode Accuracy
Leveraging First Party Data to Get Closer to Your Audience
Predictive Audiences in GA4 Part 4
Predictive Audiences in GA4 Part 3
Preparing for the Phase-out of Advertising Cookies: 4 Alternatives You Need to Know About
Predictive Audiences in GA4 Part 2
Data Sampling in GA4: Everything You Need to Know
Flash Forward: Data Planning, Not Just Reporting
Improvements to Data-Driven Attribution in GA4: What Marketers Must Know
Flashback: HTTPS & The Rise of the Tag Management System
Flash Forward: Data Analytics Infrastructure 2023
Flashback: Data Analytics Infrastructure 1995-2015
Top 4 Misconceptions about Cookie Deprecation
Ultimate Guide to GA4’s Segment Overlap Report
On Demand: Changes - Turn and Face the Digital Marketing Strange
June and July 2022 GA4 Updates and What They Mean for Digital Marketers
GA4 Monthly Roundup
Is Privacy-First Data-Driven Marketing an Oxymoron?
Data Disruption: What You Should REALLY Be Worried About
Superior Executive Intelligence for Superior Executive Decisions
FloC’ing To the Topic? An Analyst’s Take on Google’s New Attempt at a ‘Cookieless World’
The New Normal: Data Driven Attribution (DDA) in GA4
Current State: Surveillance Advertising
Data Analytics: Five Predictions for 2022 in Songs
The Past and the Future of Marketing & Advertising: The Perfect Storm
The Dingo Ate My Baby (Ok, Actually: Automation Stole My Paid Search Campaigns)
GMP Women in Tech: Own Your Truth Event
Why Every Side Should Want Log-Level Data
The Four C’s: Defining an Owner for Data-Driven Initiatives
On-Demand: Data Is a Four Letter Word
Webinar Reminder: Data Is a Four Letter Word
Love (for Data) Will Tear Us Apart: Part 2
Webinar Alert: Data Is a Four Letter Word
Napkyn Announces Bronze Sponsorship for Marketing Analytics and Data Science (MADS) 2021
How to Declutter your Data Studio Report
Napkyn To Speak at Measure Summit 2021
On-demand: All Things Attribution in GA4
Recording: Marketing Analytics and Data Science Presents – Ask the Experts
Napkyn To Speak at Marketing Analytics and Data Science (MADS) 2021
This Week’s Webinars
Why You Should Customize Default Reports in GA4
End of SEO End of Third-Party Data
WA+CS A Match Made in Heaven
Alfred, Robin and How to Be a Great Analyst
Best Practices for Analyst Augmentation
Top 5 Benefits of an Analyst On Demand Service
Storytelling with Data: Keeping it Nonfiction
Napkyn Partners With ObservePoint For Tag Governance That Scales
Using an Analyst For Fun and Profit: Vendor/Campaign Auditing
Earning the Right to Be Awesome: The Hardest Part of Web Analytics
eGuides & Datasheets
Download this ultimate guide to measuring conversion pregress with predictive audiences in GA4.
UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking.
Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.
20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.
Videos
How To Use a Secondary Dimension in GA4
Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright.
4 Hats to a World-Class Data Marketing Program
In this presentation, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.
How to Identify & Leverage First Party Data
The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights.
First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to better connect with prospects and customers.
Data is a 4 Letter Word
In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?
In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.
AdTech Privacy: How to Measure Success in a Cookie-less World
What do you need to know about measuring success in a cookie-less world?
This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.
The 4 C's of Data for Executives: Create, Connect, Control, Commercialize
Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.
Self Assements
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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!
Lorem Ipsum Dolor
After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!
Latest Articles
Working with Discount Prices in GA4
A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...
Key Differences between GA4 360 & GA4 Standard
When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...
What's New in DV360 Summer 2023
July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...