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Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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In March 20 Google Analytics 4 News Thought leadership
Monika Boldak March 22, 2024
Best Practices Google Analytics 4 News Thought leadership

Preserving Historical Data From Universal Analytics: Strategies and Limitations

In the rapidly evolving landscape of digital analytics, the preservation of historical data from Universal Analytics is paramount for organizations...
Shreya Banker, Data Scientist February 29, 2024
Best Practices Google Analytics 4 News Thought leadership

Navigating the Digital Landscape: Google's Consent Mode Implementation Guide and the March 2024 Enforcement

Understanding Google Consent Mode: Google Consent Mode is a powerful tool designed to tackle the challenges posed by evolving privacy regulations...
Monika Boldak & Ricardo Cristofolini February 12, 2024
News

Jeremy Woodlee Announced as Chief Executive Officer of Napkyn

Kepler Group has announced the appointment of Jeremy Woodlee as Chief Executive Officer of Napkyn, a digital analytics and media consultancy acquired...
Napkyn February 6, 2024
Best Practices Google Analytics 4 Implementation News Thought leadership

GA4: Migration ≠ Adoption

Marketers bring quality, privacy-first experiences to their customers and valuable returns to their stakeholders. Understanding brand interactions...
Chris Wright January 22, 2024
Advertising News Thought leadership

Navigating Third-Party Cookie Deprecation

“Google Is Finally Killing Cookies. Advertisers Still Aren't Ready.”
Jeremy Woodlee January 9, 2024
Google Analytics 4 News
Napkyn April 14, 2023
Google Analytics 4 News
Napkyn April 14, 2023
Newsletters Data Activation First Party Data Google Analytics 4 News
Napkyn April 14, 2023
Best Practices Google Analytics 4 News
Napkyn April 14, 2023
Newsletters Google Analytics 4 News Thought leadership

Napkyn Newsletter: January 2023

February 3, 2023 - This month’s spotlight: First-Party Data
Tara Landry, Director, Marketing February 6, 2023
Newsletters Google Analytics 4 News

GA4 (Holiday) Roundup - Volume 6

December 19, 2022 - Welcome to the December, holiday focused edition of our monthly newsletter. In addition to the regular GA4 centric news and...
Tara Landry, Director, Marketing December 31, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup Volume 5

November 22, 2022 - Welcome to the November edition of our monthly newsletter, filled with the latest GA4 news and updates data-driven organizations...
Tara Landry, Director, Marketing November 23, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup Volume 4

October 26, 2022 - The October edition of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware...
Tara Landry, Director, Marketing October 27, 2022
Press Releases News

Napkyn Places #252 on The Globe & Mail’s Fourth-Annual Ranking of Canada’s Top Growing Companies

Napkyn is pleased to announce it placed No. 252 on the 2022 Report on Business ranking of Canada’s Top Growing Companies.
Napkyn September 28, 2022
Press Releases News

Napkyn Announces Sponsorship of Measure Summit 2022

Napkyn to participate in Measure Summit 2022, as Chat Room Sponsor.
Napkyn September 22, 2022
Press Releases News

Napkyn to Speak at Measure Summit 2022

Napkyn Chief Innovation Officer, Jim Cain, to present at Measure Summit, Oct 5th to 7th, 2022.
Napkyn August 25, 2022
Newsletters Google Analytics 4 News

GA4 Monthly Roundup - Volume 2

Volume 2 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing August 22, 2022
News Privacy Thought leadership

On Demand: Changes - Turn and Face the Digital Marketing Strange

This on-demand webinar is a reprise of a talk Napkyn Founder and Chief Innovation Officer Jim Cain gave at the 2022 Marketing Analytics Summit.
Napkyn July 28, 2022
Google Analytics 4 Implementation News Thought leadership

June and July 2022 GA4 Updates and What They Mean for Digital Marketers

After working the world of attribution into a frenzy with the GA4 news, Google continues to introduce new features ahead of the looming transition.
Napkyn July 26, 2022
Newsletters Google Analytics 4 Implementation News Thought leadership

GA4 Monthly Roundup

A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing July 18, 2022
Google Analytics 4 News

Unleashing the Power of Data Driven Attribution in GA4

Google Analytics 4 (GA4) has piqued users’ interest by announcing the availability of Data-Driven Attribution (DDA) for ALL customers.
Napkyn July 5, 2022
Google Analytics 4 News

What Google Wants You to Know Right Now

Recently, Google brought senior marketers & agency leaders together to discuss priorities, challenges, goals, & product roadmaps. This is what we...
Napkyn June 29, 2022
Google Analytics 4 News

What's New in GA4: A Round Up of the Latest Updates From Google

With so much changing in the digital world, it can be hard to keep up. But that’s what makes this such an exciting industry!
Napkyn June 17, 2022
Press Releases News

Napkyn Announces Bronze Sponsorship of Marketing Analytics Summit 2022

Napkyn to participate in the Marketing Analytics Summit 2022, as a Bronze Sponsor
Napkyn May 30, 2022
Press Releases News

Napkyn to Speak at Marketing Analytics Summit 2022

Napkyn Chief Innovation Officer, Jim Cain, to present at the Marketing Analytics Summit, North America, June 22nd, 2022.
Napkyn May 19, 2022
Google Analytics 4 News

Napkyn Announces New Line of Google Analytics 4 (GA4) Transition Services

Napkyn, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands successfully...
Napkyn May 11, 2022
Google Analytics 4 News

Google Announces Sunset of Google UA/360 - What You Need to Know, What You Need to Do

Today,Google announced timelinesfor when UA/360 will sunset and transition to GA4. Below is a summary and a GA4 Transition Roadmap that proactive...
Napkyn March 16, 2022
Press Releases News

Kepler Group Acquires Napkyn to Help Clients Fully Leverage Google Marketing Platform

Analytics and measurement pioneer Napkyn announced today that it is joining Kepler Group, the global digital services provider that’s part of the kyu...
Napkyn December 15, 2021
Data Science News Thought leadership

Why Every Side Should Want Log-Level Data

I’ve been feeling a little reminiscent lately, so I thought I’d dust off a post I wrote a year ago. I hope you enjoy it!
Joy Brazelle October 25, 2021
News

Reunited & It Feels So Good

In March of 2020 we left our office for what we thought would be 2 weeks. Last Thursday, 18 months later, the Napkyn team came together in person for...
Tara Landry, Director, Marketing October 21, 2021
Press Releases News

Napkyn Places No. 271 on The Globe and Mail’s Second-Annual Ranking of Canada’s Top Growing Companies

Napkyn is pleased to announce it placed No. 271 on the 2021 Report on Business ranking of Canada’s Top Growing Companies.
Napkyn September 24, 2021
Press Releases News Thought leadership
Napkyn September 15, 2021
GMP News
Napkyn November 20, 2020
GMP News
Napkyn September 20, 2020
Press Releases News

Napkyn Makes Growth 500 For Third Consecutive Year

The 30th annual Growth 500 is out, and we’re very proud to share that Canadian Business and Maclean’s have ranked Napkyn No. 141 in Canada, and the ...
Napkyn September 13, 2018
Press Releases News

Napkyn Ranks No. 3 in Ottawa, 102 Nationally On The 2017 PROFIT 500

The team at Napkyn is very proud to announce that we have made the PROFIT 500 list for the second consecutive year with a five-year growth rate of...
Napkyn September 15, 2017
Press Releases News

Napkyn Wins Top 10 Fastest Growing Company Award Two Consecutive Years

For the second year in a row, Napkyn has made the Ottawa Business Journal’s prestigious Fastest Growing Companies list demonstrating a major...
Napkyn May 12, 2016
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

June 17, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

June 17, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

June 17, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

June 17, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!