Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Featured Insights

All Insights

Best Practices Google Analytics 4 Implementation News Thought leadership

GA4: Migration ≠ Adoption

Marketers bring quality, privacy-first experiences to their customers and valuable returns to their stakeholders. Understanding brand interactions...
Chris Wright January 22, 2024
GMP Google Analytics 4 Implementation

Everything You Need to Know to Recreate Universal Analytics Audiences in GA4

January 9, 2023 - Google has released a new audience migration tool for GA4 – theGA4 Migrator for Google Analytics.A Google Sheets add-on that...
Napkyn January 9, 2023
Newsletters GMP Google Analytics 4 Implementation

GA4 Monthly Roundup - Volume 3

Volume 3 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Napkyn September 19, 2022
Google Analytics 4 Implementation Thought leadership

Ultimate Guide to GA4’s Segment Overlap Report

Stretching the capabilities of Google Analytics, GA4 has introduced analysts and digital marketers to a whole new realm of reporting and...
Tara Landry, Director, Marketing August 2, 2022
Google Analytics 4 Implementation News Thought leadership

June and July 2022 GA4 Updates and What They Mean for Digital Marketers

After working the world of attribution into a frenzy with the GA4 news, Google continues to introduce new features ahead of the looming transition.
Napkyn July 26, 2022
Newsletters Google Analytics 4 Implementation News Thought leadership

GA4 Monthly Roundup

A monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Tara Landry, Director, Marketing July 18, 2022
Google Analytics 4 Implementation

Marketing With GA4: 6 Tips for More Efficient Data Analysis

The sky’s the limit when digital marketers have valuable data at their disposal.
Napkyn July 12, 2022
Google Analytics 4 Implementation

Google’s UA360 Sunset Announcement: Answers to FAQs

Last week’sannouncement by Googlethat UA/GA360 will be sunset on July 1 and October 1, 2023 respectively, has not surprisingly become a trending...
Napkyn March 24, 2022
Google Analytics 4 Implementation

Attribution, Incrementality, and Impact

Attribution, we’ll keep it simple and look at it from an ecommerce perspective. Attribution is the understanding that people don’t generally see one...
Joy Brazelle January 6, 2022
Google Analytics 4 Implementation

Realtime Reports in Google Analytics 4

Realtime lets you monitor activity on your app or website site as it happens. It lets you see not only how users enter the conversion funnel, but how...
Napkyn November 30, 2021
Google Analytics 4 Implementation

Heuristics! Heuristics! Heuristics!

Heuristics. That’s a good word – a practical way of solving a problem that produces a, potentially not optimal, solution but is good enough based on...
Joy Brazelle November 22, 2021
GMP Implementation

WTF is a Data Layer & Why Do I Need One?

Every website is based on information a user (owner) or company put together in order to sell products, services, or even share knowledge. It usually...
Ricardo Cristofolini December 7, 2020
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

May 20, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

May 20, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

May 20, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

May 20, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!