Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.



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Featured Insights

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GMP Media

What's New in DV360 Summer 2023

July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...
Napkyn July 11, 2023
GMP Google Analytics 4

What’s new in GA4: Import Conversions Recommendations

July 5, 2023 If you've linked a Google Ads account, you may now see a recommendation to import your web and app conversions from Google Analytics 4...
Napkyn July 5, 2023
GMP Google Analytics 4

Parting is Such Sweet Sorrow: 4 Days Until UA Sunset

June 27, 2023 Attention all Universal Analytics users: The sun is setting on this platform, and it's time (past time, really) to make the switch to...
Napkyn June 27, 2023

BigQuery Pricing Updates

Recently, Google announced changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. (BigQuery is a...
Napkyn June 20, 2023
Best Practices GMP

How to Best Use GTM Click Element

February 1, 2023 - When working with Google Tag Manager (GTM) implementation, we often bump into companies that have limited developer access and...
Ricardo Cristofolini February 3, 2023
GMP Thought leadership

5 Key Characteristics of a Solid Analytics Foundation

January 24, 2023 - As data analytics become more important for businesses and organizations, it is essential to have a strong foundation in place to...
Nick Bennett January 25, 2023
Data Science GMP

Comparison: Data Studio vs Looker

January 18, 2023 - Last December, Google rebranded “Google Data Studio” to “Looker Studio” after acquiring Looker earlier in February 2021. Looker...
Shreya Banker, Data Scientist January 19, 2023
GMP Google Analytics 4 Implementation

Everything You Need to Know to Recreate Universal Analytics Audiences in GA4

January 9, 2023 - Google has released a new audience migration tool for GA4 – theGA4 Migrator for Google Analytics.A Google Sheets add-on that...
Napkyn January 9, 2023
Data Science GMP Thought leadership

How Google’s Behavioral Modeling Approach Enhances Consent Mode Accuracy

December 15, 2022 - As the world of digital marketing continues to evolve, staying ahead of the latest trends and technologies is essential to...
Napkyn December 19, 2022
First Party Data GMP Thought leadership

Leveraging First Party Data to Get Closer to Your Audience

December 7, 2022 - As digital marketers, we need to both understand our data, and use it wisely. One of the most effective ways of doing this is by...
Napkyn December 9, 2022
GMP Media

Top 3 Metrics to Optimize Google Ads

December 2, 2022 - The advent of Google Ads has permanently altered the digital marketing world. This advertising platform allows thousands of brands...
Napkyn December 5, 2022
GMP Media

Optimized Targeting & EPID: The Newest Display & Video 360 Audience Solutions

November 30, 2022 - As the world of digital advertising evolves, it is becoming increasingly important for marketers to stay ahead of the curve while...
Napkyn December 1, 2022
GMP Google Analytics 4

Everything You Need to Know (so far) About Google's Consent Mode

October 31, 2022 - Google released its “Consent Mode” in September 2020. The tech giant launched this feature to help its search engine continue with...
Napkyn November 1, 2022
Best Practices GMP Google Analytics 4

Transitioning from UA to GA4: A 6-Step Guide

Since Google plans to replace Universal Analytics (UA) with Google Analytics (GA4) in July 2023, you may think you have plenty of time to make the...
Napkyn October 12, 2022
Newsletters GMP Google Analytics 4 Implementation

GA4 Monthly Roundup - Volume 3

Volume 3 of our monthly update filled with the latest GA4 news and updates data-driven organizations need to be aware of.
Napkyn September 19, 2022

5 Ways Digital Marketers Can Benefit from Google BigQuery

For marketers looking to gain complete data set ownership from GA, connecting it to Google BigQuery (BQ) opens the doors to cutting-edge analysis,...
Napkyn June 6, 2022
GMP Media

How to Use Google Tag Assistant Support in Google Ads

Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus...
Napkyn November 10, 2021
Kristina Homenuck, Director, Data Solutions October 7, 2021
GMP Implementation

WTF is a Data Layer & Why Do I Need One?

Every website is based on information a user (owner) or company put together in order to sell products, services, or even share knowledge. It usually...
Ricardo Cristofolini December 7, 2020
GMP News
Napkyn November 20, 2020
GMP News
Napkyn September 20, 2020

GA 360 Roll-Up Reporting: What Is It Good For? Absolutely … Something.

The day Google announced Google Analytics 360 Roll-Up Reporting I was super excited. Finally, a way to consolidate enterprise data without disrupting...
Napkyn July 28, 2017
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

April 21, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

April 21, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

April 21, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

April 21, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.


Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.


Self Assements

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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Latest Articles

March GA4 & Google Updates

GA4 UI changes for Key Events and Conversions

What is changing?

At a high level, measurement teams across Google recognize that differences in...

Ricardo Cristofolini April 10, 2024
Ketul Dave, Senior Implementation Specialist March 21, 2024