Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

insights

Browse our collection of resources

  • All insight types
  • Step by Step Guide: How to Enable & Implement Consent Mode in GA4 (2024 Update)
  • Videos
  • All
  • Google Analytics 4
  • Thought leadership
  • News
  • Best Practices
  • GMP
  • Data Science
  • Implementation
  • Media
  • First Party Data
  • Data Activation

Featured Insights

All Insights

Best Practices Google Analytics 4 Thought leadership
Trisha Patel & Lisa Ying May 14, 2024
Best Practices Google Analytics 4 Thought leadership
Ricardo Cristofolini May 7, 2024
Best Practices Data Activation Data Science Thought leadership
Lisa Ying April 30, 2024
Best Practices Google Analytics 4 Thought leadership
Ayush Talati April 25, 2024
Best Practices Google Analytics 4 Thought leadership
Ricardo Cristofolini April 10, 2024
Best Practices Google Analytics 4 Thought leadership
Ketul Dave, Senior Implementation Specialist March 21, 2024
Step by Step Guide: How to Enable & Implement Consent Mode in GA4 (2024 Update) Best Practices Google Analytics 4 Thought leadership
Ketul Dave, Senior Implementation Specialist March 20, 2024
Best Practices Google Analytics 4 Thought leadership
Monika Boldak March 13, 2024
Best Practices Google Analytics 4 Thought leadership

February GA4 & Google Updates

Get Started with Advertising Use the Advertising section in your Google Analytics 4 property to get more insight into your most important user...
Ricardo Cristofolini March 4, 2024
Best Practices Google Analytics 4 News Thought leadership

Preserving Historical Data From Universal Analytics: Strategies and Limitations

In the rapidly evolving landscape of digital analytics, the preservation of historical data from Universal Analytics is paramount for organizations...
Shreya Banker, Data Scientist February 29, 2024
Advertising Best Practices Data Activation Thought leadership

How to Navigate Cookie Deprecation: Strategies for Comprehensive User Insights - Part 1

In the evolving landscape of digital marketing, the impending deprecation of third-party cookies presents a significant challenge. However, amidst...
Monika Boldak February 26, 2024
Best Practices Google Analytics 4 News Thought leadership

Navigating the Digital Landscape: Google's Consent Mode Implementation Guide and the March 2024 Enforcement

Understanding Google Consent Mode: Google Consent Mode is a powerful tool designed to tackle the challenges posed by evolving privacy regulations...
Monika Boldak & Ricardo Cristofolini February 12, 2024
Best Practices Google Analytics 4 Thought leadership

January GA4 & Google Updates

Key Product Changes for Existing Consent Mode in 2024
Ricardo Cristofolini February 7, 2024
Advertising Best Practices Measurement Thought leadership
Shreya Banker, Data Scientist II & Hasan Alanam, Data Solutions Manager January 31, 2024
Best Practices Google Analytics 4 Implementation News Thought leadership

GA4: Migration ≠ Adoption

Marketers bring quality, privacy-first experiences to their customers and valuable returns to their stakeholders. Understanding brand interactions...
Chris Wright January 22, 2024
Best Practices Google Analytics 4 Thought leadership

December GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
Ricardo Cristofolini January 3, 2024
Best Practices Google Analytics 4 Thought leadership

November GA4 & Google Updates

Google has released a host of new updates to GA4 and GA4 centric platforms. The below summary is designed to give you the short and sweet low-down on...
Monika Boldak December 8, 2023
Best Practices Google Analytics 4

Working with Discount Prices in GA4

A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...
Rob English September 7, 2023
Best Practices Google Analytics 4

GA4 How To: Set Up Scroll Depth Tracking

June 6, 2023 If you’re already using Google Analytics 4 (GA4) you undoubtedly know it includes, among other things, a default built-in scroll...
Ricardo Cristofolini June 6, 2023
Best Practices Google Analytics 4 News
Napkyn April 14, 2023
Videos Best Practices Measurement Thought leadership
Jim Cain, Founder April 14, 2023
Best Practices Data Science Google Analytics 4

How to Enable & Implement Consent Mode in GA4

NAPKYN UPDATE - 03/20/2024 Napkyn has published an updated version of this blog! You can access the most up-to-date information on this topic here.
Shreya Banker, Data Scientist February 22, 2023
Best Practices GMP

How to Best Use GTM Click Element

February 1, 2023 - When working with Google Tag Manager (GTM) implementation, we often bump into companies that have limited developer access and...
Ricardo Cristofolini February 3, 2023
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 3

The following is part 3 in this series, if you need to catch up, here ispart 1andpart 2or download thecomplete guide.
Napkyn October 24, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 2

In today’s post we’re going to look at the prerequisites required to apply predictive audiences.
Napkyn October 13, 2022
Best Practices GMP Google Analytics 4

Transitioning from UA to GA4: A 6-Step Guide

Since Google plans to replace Universal Analytics (UA) with Google Analytics (GA4) in July 2023, you may think you have plenty of time to make the...
Napkyn October 12, 2022
Best Practices Data Science Google Analytics 4

Predictive Audiences in GA4 Part 1

One of the most exciting new features for marketers in GA4 is predictive modeling and with it, the ability to build predictive audiences. So what is...
Napkyn October 7, 2022
No matches found

eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

May 20, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

May 20, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

May 20, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

May 20, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!