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Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Featured Insights

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Best Practices Google Analytics 4

Working with Discount Prices in GA4

A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...
Rob English September 7, 2023
Best Practices Google Analytics 4

GA4 How To: Set Up Scroll Depth Tracking

June 6, 2023 If you’re already using Google Analytics 4 (GA4) you undoubtedly know it includes, among other things, a default built-in scroll...
Ricardo Cristofolini June 6, 2023
Best Practices Google Analytics 4 News
Napkyn April 14, 2023
Videos Best Practices Measurement Thought leadership
Jim Cain, Founder April 14, 2023
Best Practices Data Science Google Analytics 4

How to Enable & Implement Consent Mode in GA4

February 17, 2023 - Back in October we wrote a post aboutGoogle Consent Mode. If you’re new to Consent mode, you may want to check out that article...
Shreya Banker, Data Scientist February 22, 2023
Best Practices GMP

How to Best Use GTM Click Element

February 1, 2023 - When working with Google Tag Manager (GTM) implementation, we often bump into companies that have limited developer access and...
Ricardo Cristofolini February 3, 2023
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 3

The following is part 3 in this series, if you need to catch up, here ispart 1andpart 2or download thecomplete guide.
Napkyn October 24, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 2

In today’s post we’re going to look at the prerequisites required to apply predictive audiences.
Napkyn October 13, 2022
Best Practices GMP Google Analytics 4

Transitioning from UA to GA4: A 6-Step Guide

Since Google plans to replace Universal Analytics (UA) with Google Analytics (GA4) in July 2023, you may think you have plenty of time to make the...
Napkyn October 12, 2022
Best Practices Data Science Google Analytics 4

Predictive Audiences in GA4 Part 1

One of the most exciting new features for marketers in GA4 is predictive modeling and with it, the ability to build predictive audiences. So what is...
Napkyn October 7, 2022
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

September 21, 2023

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

September 21, 2023

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

September 21, 2023

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

September 21, 2023

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Latest Articles

Working with Discount Prices in GA4

A couple of weeks ago, the topic of tracking discounts in GA4 came up. While there is Google Developer documentation surrounding this, it was brought...

Rob English September 7, 2023

Key Differences between GA4 360 & GA4 Standard

When comparing a product's free version to its enterprise version, it’s expected to find features exclusive to the paid version. However, the...

Napkyn July 13, 2023

What's New in DV360 Summer 2023

July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...

Napkyn July 11, 2023