Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Featured Insights

All Insights

GMP Media

What's New in DV360 Summer 2023

July 11, 2023 Last month, Google introduced three new updates to Display and Video 360 (DV360). These enhancements are set to elevate the platform's...
Napkyn July 11, 2023
Google Analytics 4 Media

Experience the Freedom: GA4 Provides Marketers with Conversion Credit Flexibility in Google Ads

June 29, 2023 New feature allows advertisers to track the exact channel that led to conversion, improving campaign effectiveness measurement. Google...
Napkyn June 29, 2023
Media
Ricardo Cristofolini June 1, 2023
Videos Media
Tara Landry, Director, Marketing March 14, 2023
Media

How to Build a Future-Proof Media Measurement Plan

February 22, 2023 - The current digital media landscape requires a new/more sophisticated approach to program measurement.
Napkyn March 14, 2023
Newsletters Media

Napkyn Newsletter: February 2023

March 2, 2023 - This month’s spotlight: Measurement Strategy
Tara Landry, Director, Marketing March 1, 2023
GMP Media

Top 3 Metrics to Optimize Google Ads

December 2, 2022 - The advent of Google Ads has permanently altered the digital marketing world. This advertising platform allows thousands of brands...
Napkyn December 5, 2022
GMP Media

Optimized Targeting & EPID: The Newest Display & Video 360 Audience Solutions

November 30, 2022 - As the world of digital advertising evolves, it is becoming increasingly important for marketers to stay ahead of the curve while...
Napkyn December 1, 2022
Google Analytics 4 Media

Making Your Data Actionable: GA4 Integrations for Insights and Media Activation

November 14, 2022 - Google Analytics 4 is perhaps the most powerful marketing tool for insights and media activation available. And, even if you’re...
Napkyn November 14, 2022
GMP Media

How to Use Google Tag Assistant Support in Google Ads

Last week, Joy Brazelle reviewed some of the new features in Google Ads. If you missed the post, you can read it here. Today, we’re going to focus...
Napkyn November 10, 2021
Media Thought leadership

The Dingo Ate My Baby (Ok, Actually: Automation Stole My Paid Search Campaigns)

So, let’s not go back to the beginning of (PPC) time – but it is quite fascinating, in case you want a little trip down Wikipedia memory lane –...
Joy Brazelle November 8, 2021
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

May 20, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

May 20, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

May 20, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

May 20, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!