Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Featured Insights

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Best Practices Data Activation Data Science Thought leadership
Lisa Ying April 30, 2024
Best Practices Data Science Google Analytics 4

How to Enable & Implement Consent Mode in GA4

NAPKYN UPDATE - 03/20/2024 Napkyn has published an updated version of this blog! You can access the most up-to-date information on this topic here.
Shreya Banker, Data Scientist February 22, 2023
Data Science Google Analytics 4 Thought leadership

Webinar Alert: How to Identify and Leverage First-Party Data

February 8, 2023 - Feb 22 or 1:00 PM REGISTER NOW
Napkyn February 10, 2023
Data Science GMP

Comparison: Data Studio vs Looker

January 18, 2023 - Last December, Google rebranded “Google Data Studio” to “Looker Studio” after acquiring Looker earlier in February 2021. Looker...
Shreya Banker, Data Scientist January 19, 2023
Data Science GMP Thought leadership

How Google’s Behavioral Modeling Approach Enhances Consent Mode Accuracy

December 15, 2022 - As the world of digital marketing continues to evolve, staying ahead of the latest trends and technologies is essential to...
Napkyn December 19, 2022
Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 4

November 10, 2022 - The following is part 3 in this series, if you need to catch up, here is part 1 part 2 andpart 3or download the complete guide.
Napkyn November 10, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 3

The following is part 3 in this series, if you need to catch up, here ispart 1andpart 2or download thecomplete guide.
Napkyn October 24, 2022
Best Practices Data Science Google Analytics 4 Thought leadership

Predictive Audiences in GA4 Part 2

In today’s post we’re going to look at the prerequisites required to apply predictive audiences.
Napkyn October 13, 2022
Best Practices Data Science Google Analytics 4

Predictive Audiences in GA4 Part 1

One of the most exciting new features for marketers in GA4 is predictive modeling and with it, the ability to build predictive audiences. So what is...
Napkyn October 7, 2022
Data Science News Thought leadership

Why Every Side Should Want Log-Level Data

I’ve been feeling a little reminiscent lately, so I thought I’d dust off a post I wrote a year ago. I hope you enjoy it!
Joy Brazelle October 25, 2021
Data Science Thought leadership

Webinar Reminder: Data Is a Four Letter Word

Only 2 days left to register. Don’t miss this live presentation with Napkyn CEO Jim Cain, Wednesday Oct 6 at 2PM Eastern.
Napkyn October 4, 2021
Data Science Thought leadership

Webinar Alert: Data Is a Four Letter Word

Considering that in most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create...
Napkyn September 21, 2021
Data Science Thought leadership

Recording: Marketing Analytics and Data Science Presents – Ask the Experts

Did you miss the MADS “Ask the Experts” pre-conference webinar that aired live on August 18th?
Napkyn August 20, 2021
Data Science Thought leadership

Napkyn To Speak at Marketing Analytics and Data Science (MADS) 2021

Napkyn Chief Executive Officer, Jim Cain, to present at MADS 2021, October 25th, 2021.
Napkyn August 17, 2021
Data Science Thought leadership

This Week’s Webinars

Napkyn has two complimentary webinars this week, please join us for one, or both! Space is limited so please register today.
Napkyn August 12, 2021
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

May 20, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

May 20, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

May 20, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

May 20, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!