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Media Measurement

At Napkyn, we offer advanced Media Measurement support, including Marketing Mix Modeling (MMM) and Incrementality testing like Matched Market Testing (MMT), to ensure your advertising efforts maximize ROI.

Our Media Measurement services provide deep insights into campaign effectiveness across channels and touchpoints. With MMM, we analyze historical data to quantify each channel's contribution to business outcomes, answering critical questions like: How effective are your marketing efforts in driving sales and revenue? Which channels deliver the highest ROI? How should you allocate your budget for maximum profitability?

Unlock Growth with Custom MMM Strategies

Our experienced analysts customize MMM strategies to your needs, guiding you from data collection to actionable insights. Gain a deeper understanding of your business performance and unlock growth opportunities with confidence. Let us navigate media measurement complexities and empower your advertising success.

Media Measurement

Napkyn specializes in Marketing Mix Modeling (MMM) and Matched Market Testing (MMT), providing advanced techniques to analyze the effectiveness of your advertising campaigns. Our experts offer in-depth insights into ROI per channel and strategic budget allocation, empowering you to make informed decisions for maximum profitability. Additionally, we provide in-platform optimization recommendations and readiness strategies for upcoming challenges like third-party cookie deprecation, ensuring your marketing efforts remain resilient in an evolving digital landscape. Partner with Napkyn to leverage Google Cloud and unlock actionable insights that drive sustainable growth for your business.:

Offerings

• Marketing mix modeling (MMM) • Matched market testing (MMT) • In-platform optimization recommendations • Marketing durability / third-party cookie deprecation readiness • Google Cloud Platform analytics

Products

• Google Campaign Manager 360 • Google Cloud Platform - Big Query, Looker • Napkyn MMM based on Google Meridian and Meta Robyn

Media Measurement

Offerings

Products

• Google Campaign Manager 360 • Google Cloud Platform - Big Query, Looker • Napkyn MMM based on Google Meridian and Meta Robyn

Media Measurement

Offerings

Products

• Google Campaign Manager 360 • Google Cloud Platform - Big Query, Looker • Napkyn MMM based on Google Meridian and Meta Robyn

Other Services

Media Management

Media Measurement

Digital Analytics

Data Organization

Advanced Data Analytics and Activation

Advanced Data Analytics

Media Case Studies

National apparel retailer

CTV via DV360 drives $3M in incremental revenue in 6 weeks

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Specialty item retailer

Napkyn launches PMax and GA4 audience activation for speciality retailer to combat lower demand and drive a 17% increase in overall revenue

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Online telecom enterprise company

GA4 1st party data audience exclusions in DV360 enable pure prospecting reach for telecom CTV campaign

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Large brick and mortar clothing retailer

Advanced Adoption of SA360 Drives 14% ROAS Increase for Leading Apparel Retailer

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American mutual insurance company

Napkyn Increases Insurance Applications Over 45% with Value-based Bidding in the New SA360

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Omnichannel retailer

Maximizing SA360 performance with Enhanced Conversions (ECW)

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FreshDirect

Using BigQuery to forecast demand and drive operational efficiency

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International multi-brand footwear retailer

Large-scale GA4 Deployments made simple with Napkyn Magic

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International multi-brand footwear retailer

Successful Google Cloud Deployment within a Complex, Multi-Cloud Landscape

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Advertising Agency

DV360 & CM360 Agency Onboarding & Full Team Training in 45 days

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Enterprise B2B Client

Redefining Attribution: Unlocking True Campaign Value Drives Significant Shifts in Media Spend

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Agency

Empowering Agency Growth: From Insight to Impact with Strategic Media Management

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Major Telco Brand

Revamping Telco Data Strategy: 60 Days to Digital Independence

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Together, we use data to inspire amazing advertising

Reduction in food waste

Fresh Direct

The perishable food was bought according to future demand to avoid spoilage

Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud

Cricket Wireless

Agency

Our investment in GA4 positions our business for future success by ensuring access to the latest analytics technology with the smoothest transition possible

Ali Van Eerden

Director, eComm Analytics & BI, Wolverine Worldwide

Design Director, 3Lateral

More leads than had been credited using last touch attribution

Enterprise B2B Client

Marketing Impact