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Empowering Agency Growth: From Insight to Impact with Strategic Media Management

Agency

Challenge

Agency was seeking to substantially increase its DV360 investment (shifting dollars from The Trade Desk) to take full advantage of Google’s precision targeting capabilities and proprietary inventory (i.e. YouTube). They were dissatisfied with the level of support and expertise provided by their existing Sales Partner and were seeking an upgrade – a proactive partner who could provide the training, sophistication, and creativity needed to help them grow.

Agency was seeking to substantially increase its DV360 investment (shifting dollars from The Trade Desk) to take full advantage of Google’s precision targeting capabilities and proprietary inventory (i.e. YouTube). They were dissatisfied with the level of support and expertise provided by their existing Sales Partner and were seeking an upgrade – a proactive partner who could provide the training, sophistication, and creativity needed to help them grow.

Solution

  • Expert Strategic Guidance: Napkyn’s extensive onboarding process (i.e. stakeholder interviews, client planning sessions, and campaign audits) allowed our team to (a) quickly gain a deep understanding of individual client objectives and KPIs and (b) identify enhancement opportunities with best practices, unlocking immediate performance gains

  • Extensive Training: Napkyn leveraged its 60+ course marketing and leadership training program to develop a tailored curriculum focused on the specific DV360 and CM360 topics most critical to Klever’s learning objectives. Napkyn pairs a detailed course list with interactive modules to maximize training impact.

  • Hands-On Technical Support: Provided hands-on support for ongoing questions and troubleshooting needs including but not limited to VAST tag implementation and display & video campaign QA

  • Expert Strategic Guidance: Napkyn’s extensive onboarding process (i.e. stakeholder interviews, client planning sessions, and campaign audits) allowed our team to (a) quickly gain a deep understanding of individual client objectives and KPIs and (b) identify enhancement opportunities with best practices, unlocking immediate performance gains

  • Extensive Training: Napkyn leveraged its 60+ course marketing and leadership training program to develop a tailored curriculum focused on the specific DV360 and CM360 topics most critical to Klever’s learning objectives. Napkyn pairs a detailed course list with interactive modules to maximize training impact.

  • Hands-On Technical Support: Provided hands-on support for ongoing questions and troubleshooting needs including but not limited to VAST tag implementation and display & video campaign QA

Results

  • Immediate 5% - 30% performance gains across client campaigns

  • 10% increase in media investment across the agency portfolio in 2 months

  • 25% reduction in campaign launch times

  • Increased GMP feature utilization, e.g.custom bidding

“Such an amazing upgrade to the service and support we were previously receiving” - Senior Programmatic Trader

  • Immediate 5% - 30% performance gains across client campaigns

  • 10% increase in media investment across the agency portfolio in 2 months

  • 25% reduction in campaign launch times

  • Increased GMP feature utilization, e.g.custom bidding

“Such an amazing upgrade to the service and support we were previously receiving” - Senior Programmatic Trader

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