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Advanced Adoption of SA360 Drives 14% ROAS Increase for Leading Apparel Retailer

Large brick and mortar clothing retailer

Challenge

The client needed to update their SEM program, including data strategies and structures, after COVID-19 drove a shift in consumer behavior.

The client needed to update their SEM program, including data strategies and structures, after COVID-19 drove a shift in consumer behavior.

Solution

A thorough data audit identified opportunities to improve online / offline data collection for Online-to-Offline and Omni-Bidding, enabling better alignment with the client’s upgraded  SEM approach, customized for post-COVID conditions.

A thorough data audit identified opportunities to improve online / offline data collection for Online-to-Offline and Omni-Bidding, enabling better alignment with the client’s upgraded  SEM approach, customized for post-COVID conditions.

Results

  • 14% ROAS increase

  • 20% increase in omnichannel revenue 

  • 25% growth in offline sales

  • 9% increase in profit via Omni-Bidding for Local Inventory Ads

  • 14% ROAS increase

  • 20% increase in omnichannel revenue 

  • 25% growth in offline sales

  • 9% increase in profit via Omni-Bidding for Local Inventory Ads

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