Get in Touch

Get in Touch

Menu

Revamping Telco Data Strategy: 60 Days to Digital Independence

Major Telco Brand

Challenge

After sunsetting their agency relationship, a major telco brand needed to in-house their data / media infrastructure and operations in under 60 days. The brand’s goal was to be fully independent and digitally mature, powered by durable data strategies within Google Marketing Platform.

After sunsetting their agency relationship, a major telco brand needed to in-house their data / media infrastructure and operations in under 60 days. The brand’s goal was to be fully independent and digitally mature, powered by durable data strategies within Google Marketing Platform.

Solution

Templatized Napkyn GA4 installation and DV360/CM360 in-housing practices enabled rapid project delivery.
Proven analytics and media best practices applied to optimize campaign performance and business impact

Templatized Napkyn GA4 installation and DV360/CM360 in-housing practices enabled rapid project delivery.
Proven analytics and media best practices applied to optimize campaign performance and business impact

Results

Successful launch within 60 day deadline
Foundations for long-term success via enhanced training and 1PD/GA4 infrastructure

Successful launch within 60 day deadline
Foundations for long-term success via enhanced training and 1PD/GA4 infrastructure

Back to Case Studies

Latest Insights and Education

Latest Insights and Education

Using AI in Google Analytics: How to Make it Work for You

Chris Wright

Associate Director, Training and Development

Sep 24, 2025

Read More

Beyond Quick Fixes: Building a Unified Data Strategy for Long-Term Value

Jasmine Libert

Senior Vice President, Data Solutions

Sep 22, 2025

Read More

How to Set Up view_promotion & select_promotion Events in GTM

How to Set Up view_promotion & select_promotion Events in GTM

GA4 Ecommerce Tracking: How to Set Up view_promotion & select_promotion Events in GTM

Ricardo Cristofolini

Senior Implementation Specialist, Data Solutions

Sep 17, 2025

Read More

More Insights

Sign Up For Our Newsletter

Sign Up For Our Newsletter

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com

About

Services

Our Work

Insights

Webinars

Careers

Contact Us

LinkedIn

Kepler

Kyu

Napkyn © 2024