Get in Touch

GA4 1st party data audience exclusions in DV360 enable pure prospecting reach for telecom CTV campaign

Online telecom enterprise company

Challenge

An online-only telecom enterprise with aggressive growth goals requires precision to reduce wasted impressions on current customers, by increasing efficient reach against a pure-prospecting audience

An online-only telecom enterprise with aggressive growth goals requires precision to reduce wasted impressions on current customers, by increasing efficient reach against a pure-prospecting audience

Solution

The engagement began with a structured training program, providing a foundation in data-driven marketing:

Responsible, structured data collection: Outlined GA4 Implementation Maturity Framework
Audience Planning: Maximized durable tactics by leveraging Google audiences and excluded current consumers base via GA4
Audience Activation: Excluded current brand consumers using a Combined Audience and leveraged campaign frequency capping

The engagement began with a structured training program, providing a foundation in data-driven marketing:

Responsible, structured data collection: Outlined GA4 Implementation Maturity Framework
Audience Planning: Maximized durable tactics by leveraging Google audiences and excluded current consumers base via GA4
Audience Activation: Excluded current brand consumers using a Combined Audience and leveraged campaign frequency capping

Results

2.1M overall reach of new to brand users, achieving client goals
6x below CPM goal
Optimal co-viewing frequency in-flight
Confidence to experiment with further GA4 audience activations in CTV + DV360

2.1M overall reach of new to brand users, achieving client goals
6x below CPM goal
Optimal co-viewing frequency in-flight
Confidence to experiment with further GA4 audience activations in CTV + DV360

Back to Case Studies

Latest Insights and Education

Latest Insights and Education

Why Poor GA4 Data Is Hurting Your Google Ads Performance

Skylar van Dalen-Flude

Senior Data Analyst

May 20, 2026

Read More

How to Track CTA Clicks in Google Tag Manager

Aiswarya Nair

Senior Implementation Specialist

May 6, 2026

Read More

Four ways Google Cloud helps build data strength in Google Marketing Platform

Colin Temple

SVP, Data Solutions

Apr 21, 2026

Read More

More Insights

Sign Up For Our Newsletter

Sign Up For Our Newsletter

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com

About

Services

Our Work

Insights

Webinars

Careers

Contact Us

LinkedIn

Kepler

Kyu

Napkyn © 2024