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Latest Insights from Napkyn

Latest Insights
from Napkyn

Latest Insights from Napkyn

At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.

At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.

At Napkyn, our seasoned team ensures that your MarTech and AdTech investments deliver maximum value, turning potential pitfalls into powerful insights.

October 2024 GA4 & GMP Updates
October 2024 GA4 & GMP Updates
October 2024 GA4 & GMP Updates

Napkyn

Napkyn

Napkyn

Napkyn

Author Role

Nov 1, 2024

Nov 1, 2024

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Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery
Advanced UTM Attribution in GA4: Aligning with Universal Analytics Using BigQuery

Shreya Banker

Shreya Banker

Shreya Banker

Shreya Banker

Data Scientist

Data Scientist

Data Scientist

Author Role

Oct 30, 2024

Oct 30, 2024

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The integration of AI into search engines
The integration of AI into search engines
The integration of AI into search engines
The integration of AI into search engines
How AI is Shaping Organic Search and Impacting Google Analytics 4 Attribution and Traffic
How AI is Shaping Organic Search and Impacting Google Analytics 4 Attribution and Traffic
How AI is Shaping Organic Search and Impacting Google Analytics 4 Attribution and Traffic

Monika Boldak

Monika Boldak

Monika Boldak

Monika Boldak

Associate Director, Marketing

Associate Director, Marketing

Associate Director, Marketing

Author Role

Oct 23, 2024

Oct 23, 2024

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15 Common GA4 Attribution Challenges and How to Solve Them
15 Common GA4 Attribution Challenges and How to Solve Them
15 Common GA4 Attribution Challenges and How to Solve Them

Monika Boldak

Monika Boldak

Monika Boldak

Monika Boldak

Associate Director, Marketing

Associate Director, Marketing

Associate Director, Marketing

Author Role

Oct 16, 2024

Oct 16, 2024

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Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Session-Level Attribution in GA4 with BigQuery: A Practical Guide
Session-Level Attribution in GA4 with BigQuery: A Practical Guide

Shreya Banker

Shreya Banker

Shreya Banker

Shreya Banker

Data Scientist

Data Scientist

Data Scientist

Author Role

Oct 9, 2024

Oct 9, 2024

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September 2024 GA4 & GMP Updates
September 2024 GA4 & GMP Updates
September 2024 GA4 & GMP Updates

Napkyn

Napkyn

Napkyn

Napkyn

Author Role

Oct 2, 2024

Oct 2, 2024

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Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday
Don't Go Breaking My Data: Consent and Privacy Implications on Black Friday

Jasmine Libert

Jasmine Libert

Jasmine Libert

Jasmine Libert

Head of Data Solutions

Head of Data Solutions

Head of Data Solutions

Author Role

Sep 23, 2024

Sep 23, 2024

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Overcoming Quota Constraints in Looker Studio Dashboards
Overcoming Quota Constraints in Looker Studio Dashboards
Overcoming Quota Constraints in Looker Studio Dashboards
Overcoming Quota Constraints in Looker Studio Dashboards
Looker Studio + GA4 Quotas: When Dashboards Go Dark
Looker Studio + GA4 Quotas: When Dashboards Go Dark
Looker Studio + GA4 Quotas: When Dashboards Go Dark

Jasmine Libert

Jasmine Libert

Jasmine Libert

Jasmine Libert

Head of Data Solutions

Head of Data Solutions

Head of Data Solutions

Author Role

Sep 18, 2024

Sep 18, 2024

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August 2024 GA4 & GMP Updates
August 2024 GA4 & GMP Updates
August 2024 GA4 & GMP Updates

Napkyn

Napkyn

Napkyn

Napkyn

Author Role

Sep 4, 2024

Sep 4, 2024

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Implementing Enhanced Conversions in Google Ads and GA4
Implementing Enhanced Conversions in Google Ads and GA4
Implementing Enhanced Conversions in Google Ads and GA4

Monika Boldak

Monika Boldak

Monika Boldak

Monika Boldak

Associate Director, Marketing

Associate Director, Marketing

Associate Director, Marketing

Author Role

Aug 29, 2024

Aug 29, 2024

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Why Investing in Proper Google Analytics 4 Implementation is Essential for Maximizing Marketing ROI
Why Investing in Proper Google Analytics 4 Implementation is Essential for Maximizing Marketing ROI
Why Investing in Proper Google Analytics 4 Implementation is Essential for Maximizing Marketing ROI

Monika Boldak

Monika Boldak

Monika Boldak

Monika Boldak

Associate Director, Marketing

Associate Director, Marketing

Associate Director, Marketing

Author Role

Aug 28, 2024

Aug 28, 2024

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How to Reduce Unassigned Traffic in Google Analytics 4: A Complete Guide
How to Reduce Unassigned Traffic in Google Analytics 4: A Complete Guide
How to Reduce Unassigned Traffic in Google Analytics 4: A Complete Guide

Monika Boldak

Monika Boldak

Monika Boldak

Monika Boldak

Author Role

Aug 14, 2024

Aug 14, 2024

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Understanding Discrepancies in Audience Sizes Across Google Advertising Platforms
Understanding Discrepancies in Audience Sizes Across Google Advertising Platforms
Understanding Discrepancies in Audience Sizes Across Google Advertising Platforms

Monika Boldak

Monika Boldak

Monika Boldak

Monika Boldak

Associate Director, Marketing

Associate Director, Marketing

Associate Director, Marketing

Author Role

Aug 12, 2024

Aug 12, 2024

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It's the end of cookies as we know them, and I feel fine
It's the end of cookies as we know them, and I feel fine
It's the end of cookies as we know them, and I feel fine

Jasmine Libert

Jasmine Libert

Jasmine Libert

Jasmine Libert

Head of Data Solutions

Head of Data Solutions

Head of Data Solutions

Author Role

Jul 25, 2024

Jul 25, 2024

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Unlocking Insights: Integrating Google Analytics with BigQuery for Powerful Data Analysis and Visualization - Webinar Recap
Unlocking Insights: Integrating Google Analytics with BigQuery for Powerful Data Analysis and Visualization - Webinar Recap
Unlocking Insights: Integrating Google Analytics with BigQuery for Powerful Data Analysis and Visualization - Webinar Recap

Shreya Banker

Shreya Banker

Shreya Banker

Shreya Banker

Data Scientist

Data Scientist

Data Scientist

Author Role

Jul 18, 2024

Jul 18, 2024

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Let's Unlock the Power of Data Together

Let's Unlock the Power of Data Together

Let's Unlock the Power of Data Together

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Connect with us and start shaping your brand's tomorrow.

Connect with us and start shaping your brand's tomorrow.

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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com