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Maximizing SA360 performance with Enhanced Conversions (ECW)

Omnichannel retailer

Challenge

The client was seeking to strengthen conversion tracking (via ECW) by integrating hashed emails - enabling more effective bidding optimization.

The client was seeking to strengthen conversion tracking (via ECW) by integrating hashed emails - enabling more effective bidding optimization.

Solution

  • +3.74% conversion lift  

  • $150k MoM revenue increase holding budget constant

  • +3.74% conversion lift  

  • $150k MoM revenue increase holding budget constant

Results

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