Featured Insight

Key Differences between GA4 360 & GA4 Standard

The choice depends on various factors:  Business size, budget considerations, and your specific needs for data collection and analysis.

 

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Featured Insights

All Insights

Privacy

Google's Privacy Sandbox: What It Is and What It Means for Advertisers

May 31, 2023 As concerns around user privacy continue to grow, Google is taking steps to address these issues with its Privacy Sandbox initiative....
Napkyn May 31, 2023
Google Analytics 4 Privacy Thought leadership

Preparing for the Phase-out of Advertising Cookies: 4 Alternatives You Need to Know About

Do you realize how third-party cookie deprecation can affect your advertising performance?
Napkyn October 20, 2022
Google Analytics 4 Privacy Thought leadership

Top 4 Misconceptions about Cookie Deprecation

Ever since Google announced that it’d be joining the list of browsers ditching third-party cookies, there have been various speculations and...
Napkyn August 8, 2022
News Privacy Thought leadership

On Demand: Changes - Turn and Face the Digital Marketing Strange

This on-demand webinar is a reprise of a talk Napkyn Founder and Chief Innovation Officer Jim Cain gave at the 2022 Marketing Analytics Summit.
Napkyn July 28, 2022
Privacy Thought leadership

Is Privacy-First Data-Driven Marketing an Oxymoron?

In a world where data is king, it’s no surprise that marketing has become increasingly data-driven. However, as businesses strive to become more...
Napkyn June 14, 2022
Google Analytics 4 Privacy

Current State: Privacy and Changing Regulations

With the whirlwind of lawsuits and allegations based on recent (and not so recent events), FTC and other government activities, things are getting...
Joy Brazelle February 7, 2022
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eGuides & Datasheets

Download this ultimate guide to  measuring conversion pregress with predictive audiences in GA4.

May 20, 2024

UTM Tracking and Best Practices Guide. What, Why, Where, When and How to use UTM tracking. 

May 20, 2024

Modular digital analytics training program designed to unlock the full potential of the GMP & GCP.

May 20, 2024

20 Things to Keep in Mind while creating a GA4 property. A dual-deploy checklist.

May 20, 2024

How To Use a Secondary Dimension in GA4

Learn how to use a secondary dimension in Google Analytics 4 in 90 seconds with Napkyn's Manager, Training and Development, Chris Wright. 

4 Hats to a World-Class Data Marketing Program

In this presentation, you'll  learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

How to Identify & Leverage First Party Data

The changes to data usage and regulations in the marketplace have triggered marketers and organizations to think differently about the data they use and how they drive actions and insights. 

First-Party data is increasingly becoming a key element in organizational data strategy. In this webinar, Napkyn’s Chief Technologist, Nick Bennett explores how organizations can effectively identify, AND capitalize on first-party data to  better connect with prospects and customers.

 

Data is a 4 Letter Word

In most organizations there is a clear and frustrating disconnect between the executives who want data and the analysts who create and work with it, sometimes data can seem like a four-letter word. Is there a solution?

In this on-demand webinar, Napkyn Founder, Jim Cain, discusses a framework he developed over a ten-year period working with senior executives across North America to address the frustration that plagues organizations and executives that want to lead with data. It is a tool being used to translate the elusive promise and potential of ‘data-driven’, into progress and results.

AdTech Privacy: How to Measure Success in a Cookie-less World

What do you need to know about measuring success in a cookie-less world?

This webinar brings together Napkyn Founder, Jim Cain, and Google's Head of US Channel Sales Partners, Sharen Philips, in a fireside talk, followed by a deeper-dive presentation and ending with a live Q&A session.

The 4 C's of Data for Executives: Create, Connect, Control, Commercialize

Join Jim Cain for this 1-hr webinar where he will take you through the ‘4 Cs of Data for Executives’ framework, and give you a solid understanding of how data works to build programs that win.

 

Self Assements

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After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!

Lorem Ipsum Dolor

After more than 4 years at Napkyn, I can say that you won’t be bored here. The variety of projects we do promotes growth in all directions: personal and professional. You get fun colleagues from around the world, flexible working hours, cutting-edge industry knowledge, and your brain juices flowing!