UA to GA4 Migration

Need help making the move?

Napkyn is a certified Google Marketing Platform and Google Cloud Partner with a proven track record of helping brands and agencies transition from Universal Analytics to Google Analytics 4

Project Name Pricing Estimate
GA4 Rapid Audit $10-20k
Core GA4 Migration custom
Custom GA4 Training $5k & up
Post-Sunset Diagnostic & Repair $20k & up
Advanced GA4 Implementations $10k & up
Unlock Usable Historical Data $10-20k
Custom Reporting & Data Integrations $15-25k


Inaction is a threat to progress. 

Napkyn services are here to help with fixed-fee migration projects geared toward business objectives. 


Contact us to find out how our team of media and analytics experts can help ensure a successful migration. Whether you haven't started, or have set up the basics but aren't sure of the next steps. 


Yes! I'd like more information about Napkyn's UA to GA4 projects.

Phase 1 Migration Projects


GA4 Rapid Audit

Your direct route to uncovering issues, identifying risks, and cross-checking GA4 requirements. Our experts provide a clear overview of what changes can be made for improved data enablement and provide recommendations for issue resolution.


Core GA4 Migration

GA4 property creation and full migration of critical business measurement from your current UA property. Ensures GA4 settings and tracking infrastructure is aligned with your business and marketing objectives to maximize team utilization and data/business value.


Custom GA4 Training

Comprehensive training sessions with our GA4 experts covering critical topics needed for your team to use the tool to its full potential.

Phase 2 Migration Projects


Post-Sunset Diagnostic

Rapid cycle examination to solve any postsunset issues. Our team of experts will quickly triage the issues impacting your tracking, and repair the infrastructure for stability moving forward.


Advanced GA4 Implementations

With a solid foundation, reach the full potential of GA4 by augmenting your core development with measurement and data integrations that align with your unique business needs.


Usable Historical Data

Proprietary Napkyn tools automatically export UA data to BigQuery via GA APIs, powering historical reports in Looker Studio or other visualization tools, while making the data accessible for future ad-hoc reporting or modeling for insights and media activation.


Custom Reporting

Create custom views that matter most in Google Analytics and Looker Studio to ensure a seamless transition. Napkyn will work with your team to ensure continuity with key external reports, BI platforms, or data integrations that rely on UA data.

Helping brands and agencies achieve breakthrough marketing impact.

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