Universal  Analytics is going away.

Actions must be taken now to limit disruption to your business.

Time is running out. Plan your migration with Napkyn today.  

What Happens 12 AM, July 1?


No New Visitor Data will be Collected

UA data will be read-only and website reporting will stop processing data. User behavior, origin, time on site, and where visitors drop off – all
information will be gone.


No measurement for fact-based decisions

Without trusted data, business planning will lack the required evidence. The gap in data will negatively impact product marketing for both online and offline initiatives.


No Link between Old and New Source of Truth

UA and GA4, and other analytics systems, have incompatible data models. Migrate now to compare while you can. And, save the data visualizations your team trusts / uses.


No Longer Google Supported

For a limited time UA read-only data can be accessed. However, without support, bugs in UA will go unfixed and data cannot be trusted.

Inaction is a threat to progress.

Napkyn services are here to help. 


Projects BEFORE July 1


GA4 Rapid Audit

Your direct route to uncovering issues, identifying risks, and cross-checking GA4 requirements. Our experts provide a clear overview of what changes can be made for improved data enablement and provide recommendations for issue resolution.


Core GA4 Migration

GA4 property creation and full migration of critical business measurement from your current UA property. Ensures GA4 settings and tracking infrastructure is aligned with your business and marketing objectives to maximize team utilization and data/business value.


Custom GA4 Training

Comprehensive training sessions with our GA4 experts covering critical topics needed for your team to use the tool to its full potential.


Projects AFTER July 1


Post-Sunset Diagnostic

Rapid cycle examination to solve any postsunset issues. Our team of experts will quickly triage the issues impacting your tracking, and repair the infrastructure for stability moving forward.


Advanced GA4 Implementations

With a solid foundation, reach the full potential of GA4 by augmenting your core development with measurement and data integrations that align with your unique business needs.


Usable Historical Data

Proprietary Napkyn tools automatically export UA data to BigQuery via GA APIs, powering historical reports in Looker Studio or other visualization tools, while making the data accessible for future ad-hoc reporting or modeling for insights and media activation.


Custom Reporting

Create custom views that matter most in Google Analytics and Looker Studio to ensure a seamless transition. Napkyn will work with your team to ensure continuity with key external reports, BI platforms, or data integrations that rely on UA data.

Looking for something else?

Don't see what you are looking for? Need more information? Interested in a price list?