Marketing That Minds Its Manners
Employ old wisdom and new AI to grow and foster loyalty using what you know about your customers, while respecting their privacy
The rules and tech behind consumer privacy have evolved, but so have your options as a marketer. In this talk, we’ll explore how you can leverage the first-party data your organization has to power highly-effective marketing without violating your customers’ trust. By the end, you’ll have:
Insights into how data can be collected and used in a privacy-first way
A shortlist of new AI opportunities that can close the gap left by changes in what data you have and how you can use it
Strategies for finding and encouraging loyalty and advocacy among your customers
You can make use of your data while respecting, and protecting, the trust your customers place in your brand.
The rules and tech behind consumer privacy have evolved, but so have your options as a marketer. In this talk, we’ll explore how you can leverage the first-party data your organization has to power highly-effective marketing without violating your customers’ trust. By the end, you’ll have:
Insights into how data can be collected and used in a privacy-first way
A shortlist of new AI opportunities that can close the gap left by changes in what data you have and how you can use it
Strategies for finding and encouraging loyalty and advocacy among your customers
You can make use of your data while respecting, and protecting, the trust your customers place in your brand.
Why work with Napkyn:
At Napkyn, we offer a range of services designed to help maximize the capabilities of Google Marketing Platform (GMP). Our services are categorized into three key areas:
Data Foundations (including Google Analytics and BigQuery optimization, server-side tagging and automated data quality monitoring)
Data Activation (including advanced audience building, media impact measurement and media buying support)
Data Privacy (including assessments of digital privacy compliance and implementation of consent management)
Expert support when licensing Google Marketing Platform products, like Google Analytics 360 or Display & Video 360, through Napkyn
At Napkyn, we offer a range of services designed to help maximize the capabilities of Google Marketing Platform (GMP). Our services are categorized into three key areas:
Data Foundations (including Google Analytics and BigQuery optimization, server-side tagging and automated data quality monitoring)
Data Activation (including advanced audience building, media impact measurement and media buying support)
Data Privacy (including assessments of digital privacy compliance and implementation of consent management)
Expert support when licensing Google Marketing Platform products, like Google Analytics 360 or Display & Video 360, through Napkyn
At Napkyn, we offer a range of services designed to help maximize the capabilities of Google Marketing Platform (GMP). Our services are categorized into three key areas:
Data Foundations (including Google Analytics and BigQuery optimization, server-side tagging and automated data quality monitoring)
Data Activation (including advanced audience building, media impact measurement and media buying support)
Data Privacy (including assessments of digital privacy compliance and implementation of consent management)
Expert support when licensing Google Marketing Platform products, like Google Analytics 360 or Display & Video 360, through Napkyn
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Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com
Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada
Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA
212-247-0800 | info@napkyn.com