Marketing That Minds Its Manners

Marketing That Minds Its Manners

Marketing That Minds Its Manners

Employ old wisdom and new AI to grow and foster loyalty using what you know about your customers, while respecting their privacy

Employ old wisdom and new AI to grow and foster loyalty using what you know about your customers, while respecting their privacy

Employ old wisdom and new AI to grow and foster loyalty using what you know about your customers, while respecting their privacy


The rules and tech behind consumer privacy have evolved, but so have your options as a marketer. In this talk, we’ll explore how you can leverage the first-party data your organization has to power highly-effective marketing without violating your customers’ trust. By the end, you’ll have:

  • Insights into how data can be collected and used in a privacy-first way

  • A shortlist of new AI opportunities that can close the gap left by changes in what data you have and how you can use it

  • Strategies for finding and encouraging loyalty and advocacy among your customers

You can make use of your data while respecting, and protecting, the trust your customers place in your brand.

The rules and tech behind consumer privacy have evolved, but so have your options as a marketer. In this talk, we’ll explore how you can leverage the first-party data your organization has to power highly-effective marketing without violating your customers’ trust. By the end, you’ll have:

  • Insights into how data can be collected and used in a privacy-first way

  • A shortlist of new AI opportunities that can close the gap left by changes in what data you have and how you can use it

  • Strategies for finding and encouraging loyalty and advocacy among your customers

You can make use of your data while respecting, and protecting, the trust your customers place in your brand.

The rules and tech behind consumer privacy have evolved, but so have your options as a marketer. In this talk, we’ll explore how you can leverage the first-party data your organization has to power highly-effective marketing without violating your customers’ trust. By the end, you’ll have:

  • Insights into how data can be collected and used in a privacy-first way

  • A shortlist of new AI opportunities that can close the gap left by changes in what data you have and how you can use it

  • Strategies for finding and encouraging loyalty and advocacy among your customers

You can make use of your data while respecting, and protecting, the trust your customers place in your brand.

Date: October 23rd, 2025
Time: 1pm EST | 10am PST

Date: October 23rd, 2025
Time: 1pm EST | 10am PST

What you’ll learn:

  • How to collect and use data in a privacy-first way

  • Which AI opportunities can help close the gaps left by data restrictions

  • Practical strategies for turning customer trust into loyalty and advocacy

Customer loyalty isn’t built on pushing limits—it’s built on respect. Join us to learn how smarter marketing can deliver results and maintain trust.

What you’ll learn:

  • How to collect and use data in a privacy-first way

  • Which AI opportunities can help close the gaps left by data restrictions

  • Practical strategies for turning customer trust into loyalty and advocacy

Customer loyalty isn’t built on pushing limits—it’s built on respect. Join us to learn how smarter marketing can deliver results and maintain trust.

What you’ll learn:

  • How to collect and use data in a privacy-first way

  • Which AI opportunities can help close the gaps left by data restrictions

  • Practical strategies for turning customer trust into loyalty and advocacy

Customer loyalty isn’t built on pushing limits—it’s built on respect. Join us to learn how smarter marketing can deliver results and maintain trust.

About the Speaker

Colin Temple
Vice President of Technology

Since joining in 2010, Colin has worked with a wide range of Napkyn’s customers in various industries, including several in especially privacy-sensitive industries, including finance and healthcare. He now leads the definition of Napkyn’s offerings and technical capabilities. Prior to Napkyn, Colin spent the first decade of his career working with software and technology companies in digital marketing contexts.

Colin Temple
Vice President of Technology

Since joining in 2010, Colin has worked with a wide range of Napkyn’s customers in various industries, including several in especially privacy-sensitive industries, including finance and healthcare. He now leads the definition of Napkyn’s offerings and technical capabilities. Prior to Napkyn, Colin spent the first decade of his career working with software and technology companies in digital marketing contexts.

This session is ideal for:

  • Marketers & Analysts: Build a solid foundation in GA4 to support your reporting needs.

  • Business Leaders & Strategists: Understand how traffic data connects to overall business performance.

  • GA4 Beginners: Gain confidence in navigating and using GA4 for actionable insights.

Reserve Your Spot Now

Reserve Your Spot Now

We know your time is valuable. This series is designed for maximum impact in minimum time, delivering actionable insights you can implement immediately

We know your time is valuable. This series is designed for maximum impact in minimum time, delivering actionable insights you can implement immediately

Latest Insights and Education

ga4-first-party-data
ga4-first-party-data
ga4-first-party-data

Privacy + First-Party Data: First-Party Data Collection in GA4 & BigQuery

Privacy + First-Party Data: First-Party Data Collection in GA4 & BigQuery

Privacy + First-Party Data: First-Party Data Collection in GA4 & BigQuery

Shreya Banker

Shreya Banker

Shreya Banker

Data Scientist

Data Scientist

Data Scientist

Oct 14, 2025

Google Tag Manager Security
Google Tag Manager Security
Google Tag Manager Security

Google Tag Manager Security: 5 Steps to Stop Skimmers and Protect Your Data

Google Tag Manager Security: 5 Steps to Stop Skimmers and Protect Your Data

Google Tag Manager Security: 5 Steps to Stop Skimmers and Protect Your Data

Ketul Dave

Ketul Dave

Ketul Dave

Implementation Specialist

Implementation Specialist

Implementation Specialist

Oct 8, 2025

ga4-first-party-data
ga4-first-party-data
ga4-first-party-data

GA4 Data-Driven Attribution (DDA): A Complete Marketer’s Guide

GA4 Data-Driven Attribution (DDA): A Complete Marketer’s Guide

GA4 Data-Driven Attribution (DDA): A Complete Marketer’s Guide

Monika Boldak

Monika Boldak

Monika Boldak

Associate Director, Marketing

Associate Director, Marketing

Associate Director, Marketing

Oct 1, 2025

More Insights

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com  

Napkyn Inc.
204-78 George Street, Ottawa, Ontario, K1N 5W1, Canada

Napkyn US
6 East 32nd Street, 9th Floor, New York, NY 10016, USA

212-247-0800 | info@napkyn.com